tag:blogger.com,1999:blog-37670966544202161362011-10-26T17:45:41.381-07:00ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.comBlogger1621100tag:blogger.com,1999:blog-3767096654420216136.post-22183842821144390122009-09-08T20:38:00.001-07:002009-09-08T20:40:09.089-07:00<table border="0" cellpadding="0" cellspacing="0" width="745"><tbody><tr><td valign="top" width="35"><br /></td> <td valign="top" width="*"> <p><span style="font-family:Arial,Helvetica,Verdana,Sans-Serif;font-size:6;color:#000000;"><br /></span></p> <div style="float: right; padding-left: 10px; text-align: right;"><img src="http://media.entireweb.com/images/ads/newsletter/issue_576/mainarticle_image.jpg" height="263" width="290" /></div> <p><span style="font-family:Arial,Helvetica,Verdana,Sans-Serif;font-size:130%;color:#000000;"><b>There are a lot of ways</b> that you can improve your site's page ranking in search engines, unfortunately, not all of them are good.</span></p> <p><span style="font-family:Arial,Helvetica,Verdana,Sans-Serif;font-size:85%;color:#000000;"> Some people employ certain methods in acquiring a high page rank in search engines, even if these are considered to be deceitful in the sense that they are designed to trick the search engines - one of these methods is actually duplicating web content.<br /><br /><b>What is duplicate content?</b><br /><br />Duplicate content in SEO is actually any web content that is considered to be similar to another site. Search engines have actually implemented new filters specifically to monitor these types of deceitful attempts to improve site's search engine page rankings.<br /><br />A lot of people think that by creating multiple but similar replicas of their web pages or content, that they will be able to improve their site's page rankings since they will be able to get multiple listings for their site.<br /><br />Since search engines are now monitoring these types of trickery, sites using duplicate content can actually end up getting banned from search engine indexes instead of improving their ranking.</span></p> <span style="font-size:78%;"><br /></span> </td> <td valign="top" width="35"> </td> </tr> <tr><td colspan="3" bgcolor="#696969" height="1" valign="top"><img src="http://media.entireweb.com/images/empty.gif" height="1" width="1" /></td></tr> <tr> <td colspan="3" align="center" bg valign="top" style="color:#e4e4e4;"> <span style="font-size:78%;"><br /></span> <table border="0" cellpadding="0" cellspacing="0" width="474"> <tbody><tr><td colspan="3" height="7" valign="bottom" width="474"><br /></td></tr> <tr><td align="right" height="175" width="7"><br /></td> <td align="center" height="175" width="460"><br /></td> <td align="left" height="175" width="7"><br /></td></tr> <tr><td colspan="3" height="7" valign="top" width="474"><br /></td></tr> </tbody></table> </td> </tr> <tr><td colspan="3" bgcolor="#696969" height="1" valign="top"><img src="http://media.entireweb.com/images/empty.gif" height="1" width="1" /></td></tr> <tr> <td valign="top" width="35"> </td> <td valign="top" width="*"> <span style="font-size:78%;"><br /></span> <p><span style="font-family:Arial,Helvetica,Verdana,Sans-Serif;font-size:85%;color:#000000;"> <b>What are considered as duplicate content?</b><br /><br />There are a couple of duplicate content types that are being rampantly utilized by a lot of people, each one a bit different in their use, but all of them employed for the same purpose, which is to trick search engines to get better page rankings.<br /><br />One way of getting duplicate content is by having very similar websites or identical web pages on different sub-domains or domains that offer basically the same content. This may include landing or door pages aside from the content, so make sure that you avoid using this if you don't want your site to become vulnerable to search engines' duplicate content filter.<br /><br />Another method of creating duplicate content is by simply taking content from another website or page and reorganizing it to make it appear dissimilar to its original form, though it is actually the same.<br /><br />Product descriptions from many eCommerce sites are actually being utilized by other sites as well. Other sites simply copy the product description of manufacturer's utilized by other competitive markets as well. And add the fact that the product name, as well as the name of artist, manufacturer, writer or creator would be included, a significant amount of content would show up on your page. Although this is much harder to spot, it is still considered to be duplicate content, or spam.<br /><br />Distribution of copied articles by other sites other than the one that distributed the original article can also be considered to be a duplicate content.<br /><br />Unfortunately, although some search engines still deem the site where the original article came from as relevant, some however, do not.</span></p> <span style="font-size:78%;"><br /></span> </td> <td valign="top" width="35"> </td> </tr> <tr><td colspan="3" bgcolor="#696969" height="1" valign="top"><img src="http://media.entireweb.com/images/empty.gif" height="1" width="1" /></td></tr> <tr> <td colspan="3" align="center" bg valign="top" style="color:#e4e4e4;"> <span style="font-size:78%;"><br /></span> <table border="0" cellpadding="0" cellspacing="0" width="474"> <tbody><tr><td colspan="3" height="7" valign="bottom" width="474"><br /></td></tr> <tr><td align="right" height="175" width="7"><br /></td> <td align="center" height="175" width="460"><a href="http://services.entireweb.com/newsadv/index.php?uid=1123&amp;cid=1742&amp;lid=15108&amp;id=afdd97f963b67c7ccf7212049c65a5d9" target="_blank"><br /></a></td> <td align="left" height="175" width="7"><br /></td></tr> <tr><td colspan="3" height="7" valign="top" width="474"><br /></td></tr> </tbody></table> <span style="font-size:78%;"><br /></span> </td> </tr> <tr><td colspan="3" bgcolor="#696969" height="1" valign="top"><img src="http://media.entireweb.com/images/empty.gif" height="1" width="1" /></td></tr> <tr> <td valign="top" width="35"> </td> <td valign="top" width="*"> <span style="font-size:78%;"><br /></span> <p><span style="font-family:Arial,Helvetica,Verdana,Sans-Serif;font-size:85%;color:#000000;"> <b>How do search engines filter duplicate content?</b><br /><br />Search engines filter for duplicate content by using the same means for analyzing and indexing page ranking for sites, and that is through the use of crawlers or robots. These robots or crawlers go through different websites and catalogues these sites by reading and saving information to their database.<br /><br />Once this is done, these robots then analyzes and compares all the information it has taken from one website to all the others that It has visited by using certain algorithms to determine if the site's content is relevant, and if it can be considered as a duplicate content or spam.<br /><br /><b>How to avoid duplicate content?</b><br /><br />Although you may not have any intentions to try and deceive search engines to improve your site's page ranking, your site might still get flagged as having duplicate content.<br /><br />One way that you can avoid this from happening is by checking yourself if there are duplicate contents of your page. Just make sure that you avoid too much similarities with another page's content for this can still appear as duplicate content to some filters, even if it isn't considered to be spam.</span></p></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-2218384282114439012?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-88382284905045555252009-07-23T20:26:00.000-07:002009-07-23T20:27:50.171-07:00<table border="0" cellpadding="0" cellspacing="0" width="460"> <tbody> <tr> <td align="left" valign="top" width="*"><p><span style="font-family:Arial,Helvetica,Verdana,Sans-Serif;font-size:6;color:#ffac17;"><b><br /></b></span></p> <p><span style="font-family:Arial,Helvetica,Verdana,Sans-Serif;font-size:130%;color:#000000;"><b>Following in the footsteps</b> of Rand Fishkin and Guy Kawasaki, I decided to come up with my own list of don'ts.</span></p> <p class="p"><span style="font-family:Arial,Helvetica,Verdana,Sans-Serif;font-size:85%;color:#000000;">There is no shortage of don'ts when it comes to SEO copywriting. It seems this niche got off to a rough start many years ago when early comers somehow misconstrued the core principles of the trade. Allow me to elaborate on how not to write SEO copy.<br /><br /><b>1. Don't shove as many keyphrases into the copy as humanly possible.</b><br /><br />It's not about the sheer volume of search terms you include. Yes, Google and other engines should be able to follow what the page is about. Yes, engines are looking to match a searcher's query with search engine optimized content on your web pages, but which pages land at the top is decided through a series of calculations far more complex than any simple ratio. When you overload copy with keyphrases you sacrifice quality and user experience.<br /><br /><b>2. Don't lose site of balance.</b><br /><br />If SEO copywriting isn't about the percentage of keywords within the copy, then what is it about? Balance. You have two audiences with SEO copywriting: the search engines and your site visitors. But surprisingly, the balance doesn't come with serving both masters well. The balance comes in how much you cater to the engines. You see, your site visitors always come first.<br /><br />However, if you write with too little focus on the engines, you won't see good rankings. If you put too much focus on the engines, you'll start to lose your target audience. Balance... always balance.</span></p><!-- slut section 1 --></td></tr></tbody></table><span style="font-size:78%;"><br /></span> <table border="0" cellpadding="0" cellspacing="0" width="474"> <tbody> <tr> <td colspan="3" height="7" valign="bottom" width="474"><br /></td></tr> <tr> <td align="right" height="175" width="7"><br /></td> <td align="middle" height="175" width="460"><br /></td> <td align="left" height="175" width="7"><br /></td></tr> <tr> <td colspan="3" height="7" valign="top" width="474"><br /></td></tr></tbody></table><span style="font-size:78%;"><br /></span> <table border="0" cellpadding="0" cellspacing="0" width="460"> <tbody> <tr> <td width="7"> </td> <td align="left" valign="top" width="*"><!-- start section 2 --> <p class="p"><span style="font-family:Arial,Helvetica,Verdana,Sans-Serif;font-size:85%;color:#000000;"><b>3. Don't let someone else choose the keywords.</b><br /><br />If keyword research isn't a service you offer, an SEO firm, keyword specialist or some other professional that your client hires will have to conduct the research. Don't just accept keyphrases these folks toss your way. Ask to see the entire list with recommendations as to which terms would be best strategically. Then you, as the professional writer, can decide which will also work best within the copy.<br /><br /><b>4. Don't sacrifice flow for numbers.</b><br /><br />This is a follow-up to number three and is a major issue with bad SEO copywriting. SEOs or clients sometimes insist on using hacked-up search phrases that simply don't work in a normal sentence. An example? "Candies samples free." Many copywriters will just grin and bear it, sacrificing quality and flow for the sake of competitive values or other numbers. The result is often some obnoxious sentence like, "If you're looking for candies samples free, you've come to the right place!" Forcing a phrase into the copy at all costs never turns out well.<br /><br /><b>5. Don't use keyphrases that don't apply to the page.</b><br /><br />If you operate a site about wedding receptions, don't try to force a search term about wedding dresses into the copy just because it pulls a lot of traffic. (A) Unless you sell, alter or design wedding dresses, it won't be applicable. (B) Even if you manage to get the page ranked well for the phrase [wedding dresses], once the visitor clicks to your site and realizes you have nothing to do with wedding dresses, they will leave. It's a waste of time and effort and it creates a poor user experience.<br /><br /><b>6. Don't use misspellings and correct spellings on the same page.</b><br /><br />I fully understand that the misspellings of keyphrases can be valuable search terms. However, to mix correct spellings and misspellings within the same page of copy looks like you've got a bunch of typos in the content. It's just not professional. Some writers will go for the old, "We rent limousines (sometimes spelled limosenes) for the most affordable prices in town." I don't care for that approach. It's just not natural. Would you ever see brochure or newspaper copy that reads that way? I think not.<br /><br /><b>7. Don't use keyphrases the exact same way every time.</b><br /><br />This is how we end up with horrible SEO copy that sounds like a 4th grader wrote it. (See #4.) There are lots of ways to use keywords in copy, not just one. In order to sound natural, you have to get creative with your keyphrase use. One way is to break up phrases using punctuation. Since search engines don't pay attention to basic punctuation marks, you can easily write something using the search term [real estate Hawaii] that reads like this: "Currently there is an impressive selection of available real estate. Hawaii listings can be..." See? "Real estate" is at the end of the first sentence and "Hawaii" is at the beginning of the second sentence. The engines ignore the period so there's no problem.</span></p><!-- slut section 2 --></td></tr></tbody></table><span style="font-size:78%;"><br /></span> <table border="0" cellpadding="0" cellspacing="0" width="474"> <tbody> <tr> <td colspan="3" height="7" valign="bottom" width="474"><br /></td></tr> <tr> <td align="right" height="175" width="7"><br /></td><td align="middle" height="175" width="460"><br /></td><td align="left" height="175" width="7"><br /></td></tr><tr><td colspan="3" height="7" valign="top" width="474"><br /></td></tr></tbody></table><span style="font-size:78%;"><br /></span> <table border="0" cellpadding="0" cellspacing="0" width="460"> <tbody> <tr> <td width="7"> </td> <td align="left" valign="top" width="*"><!-- start section 3 --> <p class="p"><span style="font-family:Arial,Helvetica,Verdana,Sans-Serif;font-size:85%;color:#000000;"><b>8. Don't use all types of search phrases for every situation.</b><br /><br />There are many ways in which this "don't" applies. One quick example is that of an ecommerce site. It wouldn't be advisable to use specific, long-tail keyphrases on the home page of your site. They are much too specific in most cases and are better suited for individual product pages. Broader terms are typically best for an ecommerce home page. If you don't understand the best applications for the various types of keywords, you're likely to have lackluster results.<br /><br /><b>9. Don't neglect ALT tags/image attributes.</b><br /><br />These tags are the ones associated with images on your pages and they carry a good deal of weight especially if the image is used as a link. The ALT text counts the same as anchor text in a text-based link. Depending on a few different factors, ALT text may be a good place for those misspellings mentioned in #6.<br /><br /><b>10. Don't forget the chain of protocol.</b><br /><br />There's a method to the SEO copywriting madness. The idea is not to get as many different keyphrases onto a page as possible. Just the opposite, in fact. Rather than having 12 different search terms used only one time each, you need to use two to four keyphrases (depending on the length of your copy) per page. The title, META tags, ALT tags, other coding elements and on-page copy need to support each other as far as keyphrase use goes. Your goal is to let the engines know that you have original, relevant content about a narrow topic.<br /><br />Unless you have an exceptional number of back links built up, just mentioning [dark chocolate], [chocolate strawberries], [chocolate chip cookies], [chocolate cake], [chocolate desserts], [organic chocolate] and [chocolate cheesecake] once each on a web page isn't likely to do a lot of good. Instead, pick two or three terms which are closely related and use them several times each along with mentioning them in your tags.<br /><br />When you avoid making common mistakes, you'll find your SEO copywriting flows much better, is more natural-sounding and ranks higher, too.</span></p></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-8838228490504555525?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-69649660528435253152009-06-01T09:09:00.001-07:002009-06-01T09:09:28.177-07:00<h1 align="center"><b><span style="font-family:Times New Roman, Times, serif;font-size:7;"><br /></span></b></h1> <span style="font-family:Arial,Helvetica,Geneva,Swiss,SunSans-Regular;font-size:85%;">If you reached our website as a result of a SPAM email: Please help me fight SPAM. SPAM is a serious problem on the Internet. Please help me in finding the spammer that contacted you. Please forward a copy of the spam email you received to: spamcomplaint@googlecash.com I will take every legal recourse possible against them. Please understand that spammers often promote legitimate websites like this one, in an attempt to receive affiliate fees for referred sales. Even the largest websites like ebay.com, and Amazon.com have to deal with this problem. If you forward the email to me, I can track down the spammer through their affiliate link, and immediately have them removed from my affiliate program. My affiliate program is run through a third party that has very strict anti-spam rules. Once notified they will immediately terminate the affiliates membership and they will receive no commissions on sales made. This works well in stopping the spam, as once they are removed and will not receive their pay, they stop! So please forward me the email and I can stop them instantly. SPAM Policy GoogleCash.com does not use or tolerate SPAM! Any affiliate that uses SPAM to promote "Google Cash" will be immediately and forever removed from the affiliate program and will not receive commissions on any sales made. </span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-6964966052843525315?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-35592034632875937922009-06-01T09:07:00.000-07:002009-06-01T09:08:04.930-07:00<p>Bloggers are buzzing this morning about Google<a href="http://www.blippr.com/apps/336661-Google" target="_blank" rel="http://www.blippr.com/apps/336661-Google.whtml" class="blippr-inline-smiley blippr-inline-smiley-07"><span> (</span><img class="wp-smiley" src="http://static1.blippr.com/images/inline-face_07.png?1237094634" alt="Google reviews" /><span>)</span></a>’s most recent updates to Page Rank, the system that determines how much weight your site gets in its index. Many popular blogs have seen their rank (which is on a scale of 0-10) take dramatic hits, with some reportedly even falling from PR7 to PR4 (Andy Beard has a <a href="http://andybeard.eu/2007/10/pagerank-update.html">good list</a> of those effected). This is a very big deal; many of these sites depend on search traffic and the credibility a high page rank brings to keep their business of selling ads afloat, and a drop in score can significantly lower the flow of visitors.</p> <p>For Google’s part, the reason these sites are being slammed is because the company’s policy tells web publishers to “avoid links to web spammers or “bad neighborhoods” on the web.” Do some of the effected blogs sell links to such sites? Perhaps; we’ll let these folks defend themselves and their practices. But the real story is the hypocrisy of Google enforcing this policy on third-party publishers, when within their own engine they profit immensely by selling ads to spammers and so-called “bad neighborhoods.”</p> <p>Here’s an example of just how easy it is to find link spam in Google’s sponsored listings. First, do a search for “low cost airfare,” and then follow this path:</p> <p>1. Go to page 3 of results. Under “Sponsored Links” click the link for CheapAirfareWorld.com</p> <p><img src="http://ec.mashable.com/wp-content/uploads/2007/10/goog1.gif" alt="google" /></p> <p>2. Arrive at CheapAirfareWorld.com. Click “lowest airfare.”</p> <p><img src="http://ec.mashable.com/wp-content/uploads/2007/10/goog2.gif" alt="google" /></p> <p>3. If the resulting page isn’t a web spammer/bad neighborhood, I don’t know what is. The page is nothing but sponsored links.</p> <p><img src="http://ec.mashable.com/wp-content/uploads/2007/10/goog3.gif" alt="google" /></p> <p>The truth of the matter is that Google makes a good deal of money by allowing spammers to buy AdWords. These spammers in turn make money by creating pages with no value added content and instead using schemes to get people clicking paid links. Often, these paid links are AdSense, which puts even more money in Google’s pocket. If bloggers are selling links directly to such people, they are in turn taking money directly away from Google, which, as a <a href="http://mashable.com/2007/10/19/google-200-billion/">$200 billion corporation</a>, isn’t something Google is likely to be too happy about. </p> <p>However, versus some of the companies Google allows to advertise in its search engine, many of those taking a Page Rank hit are producers of great content, and it’s a total shame that this policy might ultimately drive them out of business. As the buzz grows over this, it will be interesting to see what kind of response Google has to offer.</p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-3559203463287593792?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-31947709321160649602009-06-01T09:00:00.001-07:002009-06-01T09:00:25.052-07:00<h2 class="sIFR-replaced"><embed style="width: 380px; height: 29px;" class="sIFR-flash" type="application/x-shockwave-flash" sifr="true" bgcolor="transparent" wmode="transparent" flashvars="txt=How to Report Spam to MSN&amp;offsetTop=2&amp;textcolor=#18459F&amp;w=380&amp;h=29" quality="best" src="http://www.bruceclay.com/font_ps.swf" height="29" width="380"></embed><span class="sIFR-alternate"></span></h2> <p>To report search engine spam to MSN, use the <a href="http://support.msn.com/contactus_emailsupport.aspx?productkey=search&amp;ct=eformfree">form</a> on their website.</p> <p><strong>Have you seen any search engine spam lately?</strong> Instead of submitting spam reports to each engine, you can also simply <a href="http://www.seotoolset.com/support/reportspamming.html">submit a spam report</a> through SEOToolSet^TM.</p> <p><strong>NOTE:</strong> If you have seen one of our Certified Analysts or Organizations engaging in spam practices, please report the spam violation through a <a href="http://www.seotoolset.com/certification/antispamaudit.html">Certified Spam Report</a> so we can conduct a spam audit of their practices as soon as possible.</p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-3194770932116064960?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-8064022142375852252009-06-01T08:59:00.002-07:002009-06-01T09:00:04.231-07:00<h2 class="sIFR-replaced"><embed style="width: 320px; height: 29px;" class="sIFR-flash" type="application/x-shockwave-flash" sifr="true" bgcolor="transparent" wmode="transparent" flashvars="txt=How MSN Defines Spam&amp;offsetTop=2&amp;textcolor=#18459F&amp;w=320&amp;h=29" quality="best" src="http://www.bruceclay.com/font_ps.swf" height="29" width="320"></embed><span class="sIFR-alternate"></span></h2> <p>MSN Search has recently added <a href="http://postmaster.msn.com/Guidelines.aspx">content guidelines</a> to their website, explicitly stating that the MSNBot will see the following techniques as search engine spam: </p><ul><li>Stuffing pages with irrelevant keywords in order to increase a page’s keyword density, including ALT tag stuffing.</li><li>Using hidden text or links.</li><li>Using techniques such as creating link farms to artificially increase the number of links to your page.</li></ul> <p>Also, in an e–mail announcing the second preview release of the new MSN search, Microsoft mentioned cloaking and having duplicate content on multiple domains as things that will lead your site to being penalized or removed from the MSN Search index.</p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-806402214237585225?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-67977952011754396492009-06-01T08:59:00.001-07:002009-06-01T08:59:49.561-07:00<h2 class="sIFR-replaced"><embed style="width: 590px; height: 29px;" class="sIFR-flash" type="application/x-shockwave-flash" sifr="true" bgcolor="transparent" wmode="transparent" flashvars="txt=How to Report Spam to Teoma / Ask Jeeves&amp;offsetTop=2&amp;textcolor=#18459F&amp;w=590&amp;h=29" quality="best" src="http://www.bruceclay.com/font_ps.swf" height="29" width="590"></embed><span class="sIFR-alternate"></span></h2> <p>To report search engine spam to Ask Jeeves or Teoma, e-mail them at <a href="mailto:jeeves@askjeeves.com">jeeves@askjeeves.com</a></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-6797795201175439649?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-78315110355998211972009-06-01T08:58:00.006-07:002009-06-01T08:59:06.864-07:00<h2 class="sIFR-replaced"><embed style="width: 530px; height: 29px;" class="sIFR-flash" type="application/x-shockwave-flash" sifr="true" bgcolor="transparent" wmode="transparent" flashvars="txt=How Teoma / Ask Jeeves Defines Spam&amp;offsetTop=2&amp;textcolor=#18459F&amp;w=530&amp;h=29" quality="best" src="http://www.bruceclay.com/font_ps.swf" height="29" width="530"></embed><span class="sIFR-alternate"></span></h2> <p>One of the most definitive sources of the Teoma / Ask Jeeves spam policy is on their <a href="http://ask.ineedhits.com/programterms.asp?n=u">Site Submission Terms</a> page. Among the techniques that will keep you from being ranked are: </p><ul><li>Having deceptive text</li><li>Having duplicate content</li><li>Having metadata that does not accurately describe the content of a web page</li><li>Including off-topic or excessive keywords</li><li>Fabricating pages to lead users to other web pages</li><li>Showing different content than the spidered pages to users</li><li>Using intentionally misleading links</li><li>Using self linking referencing patterns</li><li>Misusing affiliate or referral programs</li></ul><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-7831511035599821197?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-41413991155801616182009-06-01T08:58:00.005-07:002009-06-01T08:58:52.198-07:00<h2 class="sIFR-replaced"><embed style="width: 413px; height: 29px;" class="sIFR-flash" type="application/x-shockwave-flash" sifr="true" bgcolor="transparent" wmode="transparent" flashvars="txt=How to Report Spam to Yahoo!&amp;offsetTop=2&amp;textcolor=#18459F&amp;w=413&amp;h=29" quality="best" src="http://www.bruceclay.com/font_ps.swf" height="29" width="413"></embed><span class="sIFR-alternate"></span></h2> <p>If you find a site that is spamming in Yahoo!, you can report the spam through a <a href="http://add.yahoo.com/fast/help/us/ysearch/cgi_reportsearchspam">form</a> on their website.</p> <p><strong>NOTE:</strong> In addition to reporting spam, you can also <a href="http://docs.yahoo.com/info/copyright/copyright.html">report copyright violations</a> to Yahoo!. To request that they remove any content published in violation of copyright protection, e-mail them at <a href="mailto:copyright@yahoo-inc.com">copyright@yahoo-inc.com</a>. </p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-4141399115580161618?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-6417349953073448382009-06-01T08:58:00.003-07:002009-06-01T08:58:34.167-07:00<h2 class="sIFR-replaced"><embed style="width: 353px; height: 29px;" class="sIFR-flash" type="application/x-shockwave-flash" sifr="true" bgcolor="transparent" wmode="transparent" flashvars="txt=How Yahoo! Defines Spam&amp;offsetTop=2&amp;textcolor=#18459F&amp;w=353&amp;h=29" quality="best" src="http://www.bruceclay.com/font_ps.swf" height="29" width="353"></embed><span class="sIFR-alternate"></span></h2> <p><strong>NOTE:</strong> Altavista, All the Web and Inktomi are all owned by Yahoo!, so the Yahoo! spam policies and webmaster guidelines also apply to these search engines.</p> <p>According to <a href="http://help.yahoo.com/l/us/yahoo/search/deletion/deletions-04.html">Yahoo!</a>, search engine spam is webpages “that are considered unwanted and appear in search results with the intent to deceive or attract clicks, with little regard for relevance or overall quality of the user experience.” Officially, Yahoo! does not want to index sites with: </p><ul><li>Text that is hidden from the user</li><li>Misuse of competitor names/products</li><li>Pages that have substantially the same content as other pages</li><li>Multiple sites offering the same content</li><li>Pages in great quantity, which are automatically generated or of little value</li><li>Pages dedicated to redirecting the user to another page</li><li>Pages that give the search engine different content than what the end-user sees</li><li>Pages built primarily for search engines</li><li>Pages that use excessive pop-ups, interfering with user navigation</li><li>Pages that use methods to artificially inflate search engine ranking</li><li>Sites with numerous, unnecessary virtual hostnames</li><li>Excessive cross-linking with sites to inflate a site's apparent popularity</li><li>Pages that harm the accuracy, diversity, or relevance of search results</li><li>Pages that seem deceptive, fraudulent, or provide a poor user experience</li></ul><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-641734995307344838?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-30025928295955155032009-06-01T08:58:00.001-07:002009-06-01T08:58:16.189-07:00<h2 class="sIFR-replaced"><embed style="width: 412px; height: 29px;" class="sIFR-flash" type="application/x-shockwave-flash" sifr="true" bgcolor="transparent" wmode="transparent" flashvars="txt=How to Report Spam to Google&amp;offsetTop=2&amp;textcolor=#18459F&amp;w=412&amp;h=29" quality="best" src="http://www.bruceclay.com/font_ps.swf" height="29" width="412"></embed><span class="sIFR-alternate"></span></h2> <p>Google has a form that allows you to <a href="http://www.google.com/contact/spamreport.html">report spam to Google</a> or you can e-mail Google at <a href="mailto:spamreport@google.com">spamreport@google.com</a>. Note that Google rarely manually removes websites from the engine. Instead, it tweaks the search engine algorithm and spam detection software to try and eliminate the spam technique that is clogging up the engines.</p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-3002592829595515503?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-72215144421167527882009-06-01T08:57:00.002-07:002009-06-01T08:58:00.938-07:00<h2 class="sIFR-replaced"><embed style="width: 352px; height: 29px;" class="sIFR-flash" type="application/x-shockwave-flash" sifr="true" bgcolor="transparent" wmode="transparent" flashvars="txt=How Google Defines Spam&amp;offsetTop=2&amp;textcolor=#18459F&amp;w=352&amp;h=29" quality="best" src="http://www.bruceclay.com/font_ps.swf" height="29" width="352"></embed><span class="sIFR-alternate"></span></h2> <p>As part of their <a href="http://www.google.com/webmasters/guidelines.html">Webmaster Guidelines</a>, Google outlines techniques to use to help Google locate, index and rank your website. They also specificially state that the following techniques may lead them to remove your site from the Google index: </p><ul><li>Hidden text or hidden links.</li><li>Cloaking or sneaky redirects.</li><li>Automated queries to Google.</li><li>Pages loaded with irrelevant keywords.</li><li>Multiple pages, subdomains, or domains with substantially duplicate content.</li><li>"Doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.</li></ul> <p>However you should keep in mind that these aren't the only practices that Google disapproves of. Generally, Google doesn't like their results manipulated by deceptive practices. Their recommendation for webmasters is: </p><blockquote>Webmasters who spend their energies upholding the spirit of the basic principles listed above will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.</blockquote> <p>To combat common search engine spam practices employed by rogue SEOs, Google has also posted a list of practices that should raise a red flag when you are looking for a search engine optimizer. According to Google, feel free to walk away from an SEO who: </p><ul><li>owns shadow domains</li><li>puts links to their other clients on doorway pages</li><li>offers to sell keywords in the address bar</li><li>doesn't distinguish between actual search results and ads that appear in search results</li><li>guarantees ranking, but only on obscure, long keyword phrases you would get anyway</li><li>operates with multiple aliases or falsified WHOIS info</li><li>gets traffic from "fake" search engines, spyware, or scumware</li><li>has had domains removed from Google's index or is not itself listed in Google</li></ul> <p><strong>NOTE:</strong> If you are having trouble finding an ethical search engine optimization specialist, take a look at our <a href="http://www.seotoolset.com/certification/directory.html">Directory of SEOToolSet^TM Certified Analysts and Organizations</a>. Everyone certified by SEOToolSet^TM is audited at random at least once a quarter to make sure that they are not using practices that would violate our <a href="http://www.seotoolset.com/information/conduct.html">Code of Conduct</a> or <a href="http://www.seotoolset.com/information/ethics.html">Code of Ethics</a>.</p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-7221514442116752788?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-85852430888039502822009-06-01T08:57:00.001-07:002009-06-01T08:57:23.163-07:00<h1 class="sIFR-replaced"><embed style="width: 413px; height: 64px;" class="sIFR-flash" type="application/x-shockwave-flash" sifr="true" bgcolor="transparent" wmode="transparent" flashvars="txt=How Search Engines Define Spam&amp;offsetTop=2&amp;textcolor=#990000&amp;w=413&amp;h=64" quality="best" src="http://www.bruceclay.com/font_ps.swf" height="64" width="413"></embed><span class="sIFR-alternate"></span></h1> In terms of SEO, the term "spam" or "spamdexing" is used to describe techniques used to artificially inflate the perceived relevancy of inferior web sites. Throughout history, various techniques have been implemented with varying degrees of success. Examples of these spam techniques include hiding links, cloaking, link farming, keyword stuffing and using style controls to mask content. Since spamdexing practices are constantly evolving, SEOToolSet^TM has decided to hold our Certified Analysts, Organizations and Partners to a common <a href="http://www.seotoolset.com/information/conduct.html">SEOToolSet^TM Code of Conduct</a> instead of outlawing certain bad practices. However, we believe that it is important to know what the major search engines specifically say about spam and what practices are definitely not allowed if you would like to rank in top-tier search engines. Plus, every ethical SEO should know how to properly report any spam that they see so the search engines can correct their algorithm<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-8585243088803950282?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-16896857341046891812009-06-01T08:47:00.000-07:002009-06-01T08:48:44.252-07:00<div class="g-unit"> <h2><br /></h2> <div style="float: right;"><img src="http://www.google.com/mail/help/images/spamchart.gif" style="padding-left: 10px;" /></div> <p>Gmail fans often cite great spam protection as a key reason they love Gmail. It's relatively easy to catch spam messages; the challenge is to catch the right messages without blocking mail you want along the way.</p> <p>How do we do it? Our team of leading spam-fighting scientists uses a number of advanced Google technologies. Though in many cases our best weapon is you.</p><br /><h3>Community clicks</h3> <p>Gmail users play an important role in keeping spammy messages out of millions of inboxes. When the Gmail community votes with their clicks to report a particular email as spam, our system quickly learns to start blocking similar messages. The more spam the community marks, the smarter our system becomes.</p> <h3>Quick adaptation</h3> <p>The same advanced computing infrastructure that powers Google search also tunes our spam filters. As new spam data is released, the scale of Google's computer network allows us to quickly modify Gmail's spam-fighting algorithms. It's often a matter of minutes between the time a spammer sends out a new type of junk mail and when it's blocked from Gmail accounts. </p> <h3>Powered by Google</h3> <p>Many Google teams provide pieces of the spam-protection puzzle, from distributed computing to language detection. For example, we use optical character recognition (OCR) developed by the Google Book Search team to protect Gmail users from image spam. And machine-learning algorithms developed to merge and rank large sets of Google search results allow us to combine hundreds of factors to classify spam.</p> <h3>Authentication, for everyone</h3> <p>Many webmail services support a single authentication system to verify senders and help identify forged messages. Gmail supports multiple authentication systems, including SPF (Sender Policy Framework), DomainKeys, and DKIM (DomainKeys Identified Mail), so we can be more certain that your mail is from who it says it's from. Also, unlike many other providers that automatically let through all mail from certain senders, making it possible for their messages to bypass spam filters, Gmail puts all senders through the same rigorous checks. </p> </div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-1689685734104689181?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-91559594615606558862009-05-21T11:11:00.001-07:002009-05-21T11:11:22.036-07:00<h1 class="site-standard-headings" align="center"><br /> </h1> <!-- --> <h2 class="site-standard-headings" align="center"> Pay Per Click ROI Calculations For Content Providers </h2> <!-- --> <p class="news-page-author" align="center"> By Sean Donahoe </p> <!-- --> <p class="news-page-published-date" align="right"> Originally Published: February, 2005 </p> <!-- --> <h2 class="site-standard-headings" align="left"> Introduction </h2> <p class="newsletter-paragraph"> While many articles have been written on Pay Per Click ROI calculations for ecommerce providers, very little has been written for the content providers. This article will focus on how a content provider can determine how much to bid when running a pay per click campaign. After examining the basic solution, advanced topics are presented to further refine the process. </p> <h2 class="site-standard-headings" align="left"> Revenue Per Visit Calculation </h2> <p class="newsletter-paragraph"> To determine how much to bid, the revenue per visit needs to be determined. The model presented is simplistic enough that the inputs can be easily gathered from a web analytics program. </p> <p class="newsletter-paragraph"> The first step is determining the value of a page. To do this, first determine the average CPM of the ads shown on the site. Take this CPM and multiply it by the number of ads per page and divide by a thousand. This gives you the average revenue per page.<br /><br />The next step is to take this average revenue per page and multiply it by the average number of pages consumed per visit. <br /><br />The calculation is relatively simple. <br /><br />CPM x Ads Per Page <br />--------------------------- x Pages per Visit = Revenue per Visit <br />1000 <br /><br /></p> <p class="newsletter-paragraph"> This number is the expected revenue from a visit. This is how much you expect to make per visitor. This should be your maximum bid when purchasing terms. </p> <p class="newsletter-paragraph"> Example: </p> <p class="newsletter-paragraph"> Assume a fictitious firm that produces sports content. Their CPM is $14; Number of ads per page is 2; pages per visit is 5. Using the formula the maximum I should bid is .14. </p> <p class="newsletter-paragraph"><br />14 x 2 <br />-------- x 5 = .14 <br />1000 <br /></p> <h2 class="site-standard-headings" align="left"> Implementation </h2> <p class="newsletter-paragraph"> Now that the value of a visit has been determined a set of keywords can be built up from the content provided. Other articles and tools exist to help you determine which words are searched on more frequently. In this stage I recommend bidding at half the level that was determined above. This gives a good starting point. This means for every visitor that clicks on your ad you make the same amount as you bid. </p> <p class="newsletter-paragraph"> </p> <p class="newsletter-paragraph"> Example: <br />Continuing the scenario, with a revenue per visit of .14, I would bid .07. I receive .14 in revenue and pay out .07. Making .07 in profit. </p> <p class="newsletter-paragraph"><br /> .14 - Revenue per visit <br />-.07 - Cost per click (To Search Engine) <br />----- <br />.07 - Profit <br /></p> <h2 class="site-standard-headings" align="left"> Maintaining </h2> <p class="newsletter-paragraph"> After running your campaign for a few weeks it is important to review the results and implement more advanced bid analysis. One important piece of advice is to track those individuals coming from your paid campaign differently than those coming through the normal search engines. My work has shown that visitors may actually consume more pages per visit than a normal visitor when they arrive from a pay per click search. This is probably because they were actively searching out this content and have a desire to read more about it. The use of custom URLs along with specialized reports should allow you to identify visitors arriving from your ads. </p> <p class="newsletter-paragraph"> Identifying which visits come from each keyword will allow for a customized bid value for each term. Since each keyword will have a different number of pages consumed per visit the amount bid can be raised or lowered to compensate for this. </p> <p class="newsletter-paragraph"> After having a complete understanding of what a pay per click visitor will do, bids can begin being tailored to generate either a higher return or more volume. Lower bids will generate higher returns per visitor but at a lower volume. Higher bids will generate more volume but at a lower return. Your own goals may vary depending on contract requirements, bandwidth, or other business practices. </p> <h2 class="site-standard-headings" align="left"> Advanced Items </h2> <h3 class="site-standard-headings" align="left"> Breakout Content Sections </h3> <p class="newsletter-paragraph"> While this method is useful for smaller sites, larger content providers should breakout content into different sections depending on CPM and content type. Certain content may command higher CPMs and is more valuable. Other sections may have a higher number of pages consumed per visit. </p> <h3 class="site-standard-headings" align="left"> New/Current Visitor Benefit </h3> <p class="newsletter-paragraph"> Firms using more advanced tools will know the future benefit of the consumer. Paid search is a great way to reach out to visitors that may not have been to your site before. Sites with a large volume of content may be more interested in the return behavior of visitors. Advanced tracking will allow you to determine if paid search visitors return and how often. This value can be added back into the model to increase the maximum bid value. </p> <h3 class="site-standard-headings" align="left"> Contract Benefits </h3> <p class="newsletter-paragraph"> While determining your CPM per page it is important to understand the goal of your exercise may not be generating a high return. Site run ads may be written under a contract model. Bid amounts should be posted at the maximum to ensure the contract will be fulfilled. It takes a more advanced model to be able to forecast if a contract is in danger of not being met. This triggers the campaign development and implementation process to help capture the additional traffic needed to push you over the top. This proactive methodology requires frequent tracking of campaigns and forecasting models to be able to have enough time to implement the campaign. </p> <h3 class="site-standard-headings" align="left"> Time/Agency Cost </h3> <p class="newsletter-paragraph"> A common mistake of many smaller firms is not considering the costs of developing and maintaining a paid search process. This is especially critical in the content based paid search model. The value of a content supported visit can be much lower than those that are actually selling items. It is important to add in the overall time or agency cost to the campaign results to determine a true ROI. </p> <h2 class="site-standard-headings" align="left"> Summary </h2> <p class="newsletter-paragraph"> In summary, content based providers should begin examining the value of a visitor to their site. With careful tracking and analysis it can be profitable to use paid search as means of driving page consuming visitors to the site. After the initial campaign has been started more advanced bidding concepts can be applied to gain even more benefit. </p> <!-- end body-content --> <!-- --> <!-- phpdigExclude --> <blockquote class="news-source-credit"> This article is copyrighted and has been reprinted with permission from FirstPlace Software, the makers of <a href="http://webposition-gold.searchenginepromotionhelp.com/">WebPosition</a>.<br />FirstPlace Software helped define the SEO industry with the introduction of the first product to track your rankings on the major search engines and to help you improve those rankings. </blockquote> <!-- start the links to all articles --> <h3 class="site-standard-headings" align="center"> Site Promotion Articles Indexes: </h3> <!-- .................................................................. --> <table align="center" bgcolor="#ffffff" border="1" cellpadding="2" cellspacing="0" width="400"><tbody><tr> <td class="menu-heading"> All Articles Listings </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/promotion-help-articles-1.php"> Articles By Name </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/articles-by-year-current-year.php"> Articles By Date </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Articles By Category </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/index.php"> Link Popularity Improvement </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/pay-per-click/index.php"> Pay Per Click (PPC) </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/promotion-encyclopedia/index.php"> Promotion Encyclopedia </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-directories/index.php"> Search Directories </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/index.php"> Search Engine Optimization </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/index.php"> Search Engine Problems And Solutions </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/index.php"> Site Content And Design For Search Engines </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Search Engine Specific Articles </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/google-promotion.php"> Google Articles </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/yahoo-promotion.php"> Yahoo Articles </a></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-9155959461560655886?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-21534198030880297682009-05-21T11:10:00.001-07:002009-05-21T11:10:35.263-07:00<h1 class="site-standard-headings" align="center"><br /> </h1> <!-- --> <h2 class="site-standard-headings" align="center"> Watch For New Anchor Tag In Link Exchanges </h2> <!-- --> <p class="news-page-published-date" align="right"> Originally Published: January 19, 2005 </p> <!-- --> <p class="newsletter-paragraph"> Today Google introduced a new tag <a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/no-follow-tag.php#ref_1"> [1] </a> which will also be honored by MSN and Yahoo. The purpose of this tag is to fight "comment spam". </p> <h3 class="site-standard-headings" align="left"> Comment Spam Defined </h3> <p class="newsletter-paragraph"> Comment spam refers to entries user place in guest books, blogs, etc. which include links back to the user's site. This spam may help the user increase the PR of his site by creating links from legitimate, highly ranked sites. </p> <p class="newsletter-paragraph"> Like most spam, this comment spam is an annoying waste of time and bandwidth. </p> <h3 class="site-standard-headings" align="left"> No Follow Anchor Tag Details </h3> <p class="newsletter-paragraph"> The new tag (rel="nofollow") is added by the owner of the site where the comment is posted, it tells Google and the other search engines to ignore that link for calculating pagerank and link counts. </p> <p class="newsletter-paragraph"> Here is an example of a normal and modified anchor tag: </p><br />Visit my <a href="http://www.spammer-heaven.com/">Spammer Heaven</a> site. <br /><br />That comment would be transformed to <br /><br />Visit my <a href="http://www.spammer-heaven.com/" rel="nofollow">Spammer Heaven</a> site. <p class="newsletter-paragraph"> Notice that the nofollow tag can be applied on a per link basis by the site owner. This gives the owner greater control than the NOINDEX META tag or the <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/robots-txt-explained.php"> robots.txt file </a> which function on a per page basis. </p> <h3 class="site-standard-headings" align="center"> The No Follow Anchor Tag &amp; Reciprocal Links </h3> <p class="newsletter-paragraph"> The new no follow tag is intended for sites which allow the user to post comments but it should work in any HTML page. This presents an opportunity for unscrupulous webmasters to offer "reciprocal links" which are useless. The webmaster can offer to exchange links but he can put the no follow tag in the anchors on his site which negates any gain from the search engines. </p> <p class="newsletter-paragraph"> If you offer to trade links you need to inspect the source code of the page where your link will reside. You should look for the "no follow" tag in the anchor as well as older tricks which prevent the links from being properly indexed by the search engines. </p> <blockquote> [<a id="ref_1" name="ref_1"></a>1] <a href="http://www.google.com/googleblog/2005/01/preventing-comment-spam.html" target="_blank" class="external-link"> http://www.google.com/googleblog/2005/01/preventing-comment-spam.html </a> </blockquote> <!-- end body-content --> <!-- --> <!-- phpdigExclude --> <blockquote class="news-source-credit"> ©2005 SearchEnginePromotionHelp.com, All Rights Reserved.</blockquote> <h3 class="site-standard-headings" align="center"> Site Promotion Articles Indexes: </h3> <!-- .................................................................. --> <table align="center" bgcolor="#ffffff" border="1" cellpadding="2" cellspacing="0" width="400"><tbody><tr> <td class="menu-heading"> All Articles Listings </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/promotion-help-articles-1.php"> Articles By Name </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/articles-by-year-current-year.php"> Articles By Date </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Articles By Category </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/index.php"> Link Popularity Improvement </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/pay-per-click/index.php"> Pay Per Click (PPC) </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/promotion-encyclopedia/index.php"> Promotion Encyclopedia </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-directories/index.php"> Search Directories </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/index.php"> Search Engine Optimization </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/index.php"> Search Engine Problems And Solutions </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/index.php"> Site Content And Design For Search Engines </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Search Engine Specific Articles </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/google-promotion.php"> Google Articles </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/yahoo-promotion.php"> Yahoo Articles </a></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-2153419803088029768?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-48029976399838418582009-05-21T11:09:00.001-07:002009-05-21T11:09:26.787-07:00<h1 class="site-standard-headings" align="center"><br /> </h1> <!-- --> <h2 class="site-standard-headings" align="center"> Google Doesn't Like Cloaking </h2> <!-- --> <p class="news-page-published-date" align="right"> Originally Published: March 15, 2005 </p> <!-- --> <p class="newsletter-paragraph"> When you choose a web hosting company, you don't expect that they are going to change your web pages. You also don't expect that they change your web pages for their own benefit. Unfortunately, that's exactly what some web hosts seem to do. </p> <h3 class="site-standard-headings" align="left"> What Do These Web Hosts Do To Your Web Pages? </h3> <p class="newsletter-paragraph"> These web hosting companies change your web pages when a search engine spider requests them. For example, if Googlebot visits your web pages, the web host will return a different web page than the web page that is returned when a normal web surfer visits your web pages (a technique with the name <i> cloaking</i>). </p> <p class="newsletter-paragraph"> The changed web pages contain links to the web host web site so that the link popularity of the web host site is improved. In addition, the web host creates new page and complete sub directories full of links on your web site. </p> <p class="newsletter-paragraph"> Note that these changed URLs and the new pages cannot be seen by you. The URLs are not static and you cannot see them with your FTP client. Only search engine spiders can see the changed web pages because the web host intercepts the requests and dynamically creates the pages. </p> <p class="newsletter-paragraph"> Some hosts also seem to add links to some of their clients on your web pages. They do this to artificially improve the link popularity of their clients' sites. If you see any <i> Secret backdoor to Google </i> offers from your web host without further details, you should be skeptical. If a web host changes the web sites of other people, it is likely that they will also change your web site. </p> <h3 class="site-standard-headings" align="left"> What Does Google Think About This? </h3> <p class="newsletter-paragraph"> Shortly after this issue has been raised in an online discussion <a href="http://forums.searchenginewatch.com/showthread.php?t=4511" target="_blank" class="external-link"> forum</a>, a Google spokesman commented on it: </p> <p class="newsletter-paragraph"> <i> "What a scuzzy practice. [...] I've seen stuff like that before, but it's usually pretty rare. Legitimate hosts have a lot to lose from deceiving their hosting clients like that [...] Practices like that just go way beyond legitimate and into scamming." </i> </p> <h3 class="site-standard-headings" align="left"> How Can You Find Out If Your Web Host Changes Your Web Pages? </h3> <p class="newsletter-paragraph"> Go to Google, search for your domain name and click on the "Cached" link next to the results. You'll see the web page that Google has indexed then. </p> <p class="newsletter-paragraph"> If the web page in the Google page has links to other web pages that you don't know, chances are that your web host has changed your pages. In that case, you should contact your web host or <a href="http://www.google.com/contact/spamreport.html" target="_blank" class="external-link"> Google </a> so that the problem can be solved. </p> <p class="newsletter-paragraph"> Web hosting companies with ethical business standards don't use these techniques. If you find out that your web host changes your pages, you should consider a<!-- 4/28/08 updated --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/good-web-host.php" target="_blank" rel="nofollow" class="external-link" title="Choose a good web host for reliability">new hosting company</a>. </p> <p class="newsletter-paragraph"> If Google finds out that your web site uses <a href="http://www.google.com/webmasters/faq.html#cloaking" target="_blank" class="external-link"> cloaking</a>, you will get into trouble, even if the cloaking has been done by your web host and not by you. </p> <!-- end body-content --> <!-- --> <blockquote class="editors-note"> <b> Editor's Note: </b> See <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/marketing-to-avoid.php"> search engine cloaking </a> to learn about intentional cloaking by webmasters. </blockquote> <!-- --> <!-- phpdigExclude --> <blockquote class="news-source-credit"> <!-- %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% --> <p align="left"> Copyright by Axandra.com, publishers of: </p> <ul><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/ibphomefooter.php" title="IBP promotion software details" target="_blank" rel="nofollow" class="external-link"> IBP All In One Promotion Software </a> <br /> All You Need To Get Top 10 Rankings On Google And Yahoo! </li><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/writing-successful-adwords.php" title="Successful Advertising with Google AdWords eBook" target="_blank" rel="nofollow" class="external-link"> Successful Advertising With Google's AdWords </a> <br /> How To Optimize Your Pay Per Click Campaigns </li><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/roi-footer.php" title="Increase your profits and lower your ad costs with ROI Optimizer" target="_blank" rel="nofollow" class="external-link"> Marketing ROI Optimizer </a> <br /> Lower Your Costs And Increase Your Profits </li></ul> <p align="left"> <small> All product names, copyrights and trademarks mentioned in this newsletter are owned by their respective trademark and copyright holders. </small> </p> <!-- %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% --> </blockquote> <!-- start the links to other articles --> <h3 class="site-standard-headings" align="center"> Site Promotion Articles Indexes: </h3> <!-- .................................................................. --> <table align="center" bgcolor="#ffffff" border="1" cellpadding="2" cellspacing="0" width="400"><tbody><tr> <td class="menu-heading"> All Articles Listings </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/promotion-help-articles-1.php"> Articles By Name </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/articles-by-year-current-year.php"> Articles By Date </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Articles By Category </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/index.php"> Link Popularity Improvement </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/pay-per-click/index.php"> Pay Per Click (PPC) </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/promotion-encyclopedia/index.php"> Promotion Encyclopedia </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-directories/index.php"> Search Directories </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/index.php"> Search Engine Optimization </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/index.php"> Search Engine Problems And Solutions </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/index.php"> Site Content And Design For Search Engines </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Search Engine Specific Articles </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/google-promotion.php"> Google Articles </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/yahoo-promotion.php"> Yahoo Articles </a></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-4802997639983841858?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-24514773729557208122009-05-21T11:07:00.001-07:002009-05-21T11:07:55.600-07:00<h1 class="site-standard-headings" align="center"><br /></h1> <p class="newsletter-paragraph"> <b> Cloaking </b> is a <a href="http://www.searchenginepromotionhelp.com/m/articles/promotion-encyclopedia/search-engine-optimization.php" title="Search engine optimization"> search engine optimization </a> technique in which the content presented to the <!-- <a href="/wiki/Search_engine_spider" title="Search engine spider"> --> search engine spider <!-- </a> --> is different from that presented to the users; this is done by either looking at the <!-- <a href="/wiki/IP_address" title="IP address"> --> IP addresses <!-- </a> --> of who is requesting the page, or by looking at the User-Agent <!-- <a href="/wiki/HTTP" title="HTTP"> --> HTTP <!-- </a> --> header. While there are some legitimate uses for cloaking, like giving <!-- <a href="/wiki/Macromedia_Flash" title="Macromedia Flash"> --> Macromedia Flash <!-- </a> --> to users while giving text to the <!-- <a href="/wiki/Search_engine" title="Search engine"> --> search engines <!-- </a> --> (since search engines can't understand Flash), cloaking is most often used to try to trick the search engine into giving it a higher ranking than it would get without cloaking; it can also be used to trick search engine users into visiting a site that they ordinarily wouldn't, because the search engine's description of the site differs from the site's actual contents. For this reason, sites that are discovered to be using cloaking are permanently banned by most search engines. </p> <p class="newsletter-paragraph"> Cloaking is a form of <a href="http://www.searchenginepromotionhelp.com/m/articles/promotion-encyclopedia/doorway-page.php" title="Doorway pages"> doorway pages </a> technique. </p> <p class="newsletter-paragraph"> A similar technique is also used on the <!-- <a href="/wiki/Open_Directory_Project" title="Open Directory Project"> --> Open Directory Project <!-- </a> --> <!-- <a href="/wiki/Web_directory" title="Web directory"> --> web directory <!-- </a> --> . It differs in several ways from search engine cloaking: </p> <ul><li> It is intended to fool human editors, rather than computer search engine spiders. </li><li> The decision to cloak or not is based upon the HTTP <!-- <a href="/wiki/Referrer" title="Referrer"> --> referrer <!-- </a> --> , which tells the <!-- <a href="/wiki/URL" title="URL"> --> URL <!-- </a> --> of the page on which a user clicked a link to get to the page. Some cloakers will give the fake page to anyone who comes from a web directory website, since directory editors will usually examine sites by clicking on links that appear on a directory webpage. Other cloakers give the fake page to everyone <i> except </i> those coming from a major search engine; this makes it harder to detect cloaking, while not costing them many visitors, since most people find websites by using a search engine. </li></ul> <h3 class="site-standard-headings" align="left"> See also </h3> <ul><li> <a href="http://www.searchenginepromotionhelp.com/m/articles/promotion-encyclopedia/keyword-stuffing.php" title="Keyword stuffing"> Keyword Stuffing </a> </li><li> <a href="http://www.searchenginepromotionhelp.com/m/articles/promotion-encyclopedia/link-farm.php" title="Link farm"> Link farms </a> </li><li> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/search-engine-cloaking.php">Search Engine Cloaking: Is Cloaking The Holy Grail Of SEO?</a> </li></ul> <p class="wiki-reference" align="center"> Retrieved from <a href="http://en.wikipedia.org/wiki/Cloaking" class="external-link">http://en.wikipedia.org/wiki/Cloaking</a> </p> <!-- end body-content --> <!-- --> <!-- phpdigExclude --> <blockquote class="news-source-credit"> Reprinted from <a href="http://en.wikipedia.org/wiki/Main_Page" target="_blank" class="external-link">Wikipedia, The Free-Content Encyclopedia</a> under the <a href="http://en.wikipedia.org/wiki/Wikipedia:Text_of_the_GNU_Free_Documentation_License" target="_blank" class="external-link">GNU Free Documentation License</a>. </blockquote> <!-- start the links to other articles --> <h3 class="site-standard-headings" align="center"> Site Promotion Articles Indexes: </h3> <!-- .................................................................. --> <table align="center" bgcolor="#ffffff" border="1" cellpadding="2" cellspacing="0" width="400"><tbody><tr> <td class="menu-heading"> All Articles Listings </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/promotion-help-articles-1.php"> Articles By Name </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/articles-by-year-current-year.php"> Articles By Date </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Articles By Category </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/index.php"> Link Popularity Improvement </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/pay-per-click/index.php"> Pay Per Click (PPC) </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/promotion-encyclopedia/index.php"> Promotion Encyclopedia </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-directories/index.php"> Search Directories </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/index.php"> Search Engine Optimization </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/index.php"> Search Engine Problems And Solutions </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/index.php"> Site Content And Design For Search Engines </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Search Engine Specific Articles </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/google-promotion.php"> Google Articles </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/yahoo-promotion.php"> Yahoo Articles</a></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-2451477372955720812?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-38665987043146891932009-05-21T11:06:00.000-07:002009-05-21T11:07:25.343-07:00<h1 class="site-standard-headings" align="center"><br /> </h1> <!-- --> <h2 class="site-standard-headings" align="center"> How To Avoid Click Fraud </h2> <!-- --> <p class="news-page-published-date" align="right"> Originally Published: January 18, 2005 </p> <!-- --> <p class="newsletter-paragraph"> Click fraud is becoming a major problem for online advertisers. If you advertise your web site on pay per click search engines such as Overture or Google AdWords, chances are that you pay way too much for your clicks. </p> <h3 class="site-standard-headings" align="left"> What is click fraud? </h3> <p class="newsletter-paragraph"> Click fraud is the practice of artificially inflating the number of clicks in a pay per click online campaign. </p> <p class="newsletter-paragraph"> Overture <a href="http://www.clickz.com/news/article.php/3453201" target="_blank" class="external-link"> defines </a> click fraud as clicks arising for reasons other than the good-faith intention of an Internet user to visit a web site to purchase goods or services or to obtain information. </p> <p class="newsletter-paragraph"> Google defines click fraud, or invalid clicks, as any method used to artificially and/or maliciously generate clicks or page impressions. </p> <p class="newsletter-paragraph"> No matter how you define it, click fraud means that someone is cheating you and that you pay too much for your pay per click campaigns. </p> <h3 class="site-standard-headings" align="left"> Who are these people? </h3> <p class="newsletter-paragraph"> There are three main groups that click on pay per click ads without real interest in the offered goods: </p> <ul><li> People who joined Google AdSense or other per click affiliate programs click on the ads on their own web site to make a little income. Often, these people cooperate with other webmasters to click on each other's ads.<br /> <br /></li><li> Some unethical companies click on the pay per click ads of competitors to drive up their advertising costs. <br /> <br /></li><li> Companies (often in India, Russia and China) hire people who are paid to click on ads. (Intentionally broken sample link: [timesofindia.indiatimes.com/articleshow/msid-654822,curpg-1.cms] ) </li></ul> <h3 class="site-standard-headings" align="left"> Is click fraud really a big problem? </h3> <p class="newsletter-paragraph"> No pay per click company denies that pay per click fraud exists. According to some web analytics companies, as much as 50% of all click activity is fraudulent. </p> <p class="newsletter-paragraph"> This means that your pay per click marketing activities are half effective as they could be because of click fraud. </p> <h3 class="site-standard-headings" align="left"> What can you do to save money? </h3> <p class="newsletter-paragraph"> The best way to lower your pay per click advertising costs is to optimize your current ads so that they deliver a better return-on-investment. </p> <p class="newsletter-paragraph"> There are many things you can do to improve the effectiveness of your pay per click ads. Details can be found in our <!-- 4/23/08 updated --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/writing-successful-adwords.php" target="_blank" title="Successful Advertising with Google AdWords eBook" rel="nofollow" class="external-link"> Google AdWords eBook</a>. </p> <p class="newsletter-paragraph"> In addition to useful information that helps you to lower your advertising costs while increasing your profits, the eBook contains a list of keywords that attract click fraudsters and information on<!-- 4/23/08 updated --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/writing-successful-adwords.php" target="_blank" title="Successful Advertising with Google AdWords eBook" rel="nofollow" class="external-link"> how to avoid click fraud</a>. </p> <!-- end body-content --> <!-- --> <!-- phpdigExclude --> <blockquote class="news-source-credit"> <!-- %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% --> <p align="left"> Copyright by Axandra.com, publishers of: </p> <ul><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/ibphomefooter.php" title="IBP promotion software details" target="_blank" rel="nofollow" class="external-link"> IBP All In One Promotion Software </a> <br /> All You Need To Get Top 10 Rankings On Google And Yahoo! </li><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/writing-successful-adwords.php" title="Successful Advertising with Google AdWords eBook" target="_blank" rel="nofollow" class="external-link"> Successful Advertising With Google's AdWords </a> <br /> How To Optimize Your Pay Per Click Campaigns </li><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/roi-footer.php" title="Increase your profits and lower your ad costs with ROI Optimizer" target="_blank" rel="nofollow" class="external-link"> Marketing ROI Optimizer </a> <br /> Lower Your Costs And Increase Your Profits </li></ul> <p align="left"> <small> All product names, copyrights and trademarks mentioned in this newsletter are owned by their respective trademark and copyright holders. </small> </p> <!-- %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% --> </blockquote> <!-- start the links to all articles --> <h3 class="site-standard-headings" align="center"> Site Promotion Articles Indexes: </h3> <!-- .................................................................. --> <table align="center" bgcolor="#ffffff" border="1" cellpadding="2" cellspacing="0" width="400"><tbody><tr> <td class="menu-heading"> All Articles Listings </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/promotion-help-articles-1.php"> Articles By Name </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/articles-by-year-current-year.php"> Articles By Date </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Articles By Category </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/index.php"> Link Popularity Improvement </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/pay-per-click/index.php"> Pay Per Click (PPC) </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/promotion-encyclopedia/index.php"> Promotion Encyclopedia </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-directories/index.php"> Search Directories </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/index.php"> Search Engine Optimization </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/index.php"> Search Engine Problems And Solutions </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/index.php"> Site Content And Design For Search Engines </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Search Engine Specific Articles </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/google-promotion.php"> Google Articles </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/yahoo-promotion.php"> Yahoo Articles </a></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-3866598704314689193?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-76497390875486336732009-05-21T11:05:00.002-07:002009-05-21T11:06:23.548-07:00<h1 class="site-standard-headings" align="center"><br /> </h1> <!-- --> <h2 class="site-standard-headings" align="center"> Pay-Per-Click Search Engine Marketing Excerpt </h2> <!-- --> <p class="news-page-part-number" align="center"> Part 1 </p> <!-- --> <p class="news-page-author" align="center"> By: Boris Mordkovich and Eugene Mordkovich </p> <!-- --> <p class="news-page-published-date" align="right"> Originally Published: July, 2005 </p> <!-- --> <blockquote class="editors-note"> <b> Editor's Note: </b> This is chapter 6 of the book <i> Pay-Per-Click Search Engine Marketing Handbook</i>, see the bottom of this page for ordering information. </blockquote> <!-- --> <p class="newsletter-paragraph"> Unfortunately for any advertiser or businessperson, whether they are online or offline, fraud is a component they must all deal with, in one form or another. With offline businesses, it’s usually in the form of shoplifting or mysteriously disappearing inventory. With online business, however, the fastest-growing type of fraud concerns a phenomenon called “click fraud.” </p> <p class="newsletter-paragraph"> On its most basic level, click fraud is defined as any click that is maliciously made on an advertiser’s PPC ad with the intent of depleting the amount of money in the advertiser’s account. </p> <p class="newsletter-paragraph"> As a simple example, let’s assume you have a pay-per-click ad set up on Google and your keyword bid is $1 per visitor. Therefore, each time someone clicks on your ad on the results page for that specific keyword, your account is charged $1. If the amount of money in your account equals $1,000, then you can have 1,000 clicks on your ad before your account is depleted of funds. </p> <p class="newsletter-paragraph"> If someone decides to target your ad via click fraud, they can use various methods to arrange to have your ad clicked on repeatedly until your $1,000 is gone. This can occur within a matter or minutes, or over a number of days or weeks, depending on what method is used and how blatant the fraudsters are about the process. </p> <p class="newsletter-paragraph"> Obviously, this is an incredibly destructive type of fraud, especially since it occurs online, where many people feel they are acting anonymously. Some click fraud campaigns do not even try to hide their location or identity if they make a lightning attack on your ad; instead they wait and change their online “identity” after they had made a significant dent in your account, if not having drained it altogether. </p> <h2 class="site-standard-headings" align="center"> The Growth of Click Fraud </h2> <p class="newsletter-paragraph"> Excessive clicking on links to websites and forms of online advertising not tied to a cost-per-click payment is nothing new to the online community. Ever since the beginning of the Internet as a commercial enterprise, excessive clicking on search engine listings was used to create a sense of “popularity” of the website. which often led to improved rankings on the search engine (Stefanie Olsen, “Exposing Click Fraud”). </p> <p class="newsletter-paragraph"> It is partly because of this early type of questionable clicking that search engines began to explore different methods of ranking websites, leading eventually to today’s reliance on complex algorithms, robot crawls, the infamous Google Dance, relevancy ratings, related links, content, popularity, and so on. </p> <p class="newsletter-paragraph"> Repeated clicking on pay-per-click advertising is not a recent development, but it has become a major problem for all parties involved. </p> <p class="newsletter-paragraph"> This phenomenon, now referred to as “click fraud,” has been a part of the Internet for quite some time. One of the earliest successful strikes against this type of fraud was conducted by Jessie C. Stricchiola, President of Alchemist Media, Inc., who identified and successfully procured a refund on behalf of the national corporation Chase Law Group against Goto.com (now Yahoo! Search Marketing) late in the year 2001. </p> <p class="newsletter-paragraph"> It wasn’t until later in 2002, however, that many companies began to discuss the issue in online articles and forums. One of the main problems with combating click fraud seemed to be that there were so many different interests involved. </p> <p class="newsletter-paragraph"> Or course, advertisers were concerned that their ad dollars were being wasted. Yet, if they were also affiliates, they saw the potential of making back some of their own click fraud losses by practicing click fraud themselves. </p> <p class="newsletter-paragraph"> Search engines were interested in maximizing ad revenues (which click fraud accomplished for them), yet realized that if they didn’t help control click fraud, eventually they would lose those very advertisers and their ad revenue. </p> <p class="newsletter-paragraph"> In addition, some people who were involved in click fraud didn’t understand that what they were doing was wrong. This was particularly true if they were not very computer literate or had themselves been a victim of click fraud. In some cases, they had even been told they were helping the very people whose ad dollars they were depleting, because clicking on their ads increased the popularity of the website. </p> <p class="newsletter-paragraph"> However, click fraud didn’t really become a huge problem until pay-per-click advertising became more prevalent. Logic dictates that if there is nothing to practice click fraud upon, it is unlikely to be a large problem. Unfortunately, the increased popularity of pay-per-click advertising has concurrently revived the practice of fraudulently clicking on paid advertising. </p> <p class="newsletter-paragraph"> Although many suspected fraudulent clicks were depleting their ad accounts, it wasn’t until a few landmark cases came to light that the online advertising industry began to react to the growing problem. </p> <p class="newsletter-paragraph"> Estimates of the extent of the problem today vary widely, and this is a subject of much discussion among advertisers and PPC search engines. Estimates range from a low of 10% to as much as 50% of clicks falling into the fraudulent category. The search engines usually claim that, although it is a significant problem, it falls toward the lower percentage. Developers of tools and software to counteract click fraud, however, lean toward the higher figure. </p> <p class="newsletter-paragraph"> However, everyone does agree that click fraud has been a problem in the past and that it is becoming an even greater problem now. Left to flourish on its own, click fraud ultimately could bring the entire pay-per-click industry grinding to a halt, with advertisers losing enough money on their ad campaigns to drop their ROIs to negative numbers. This, in turn, could lead them to withdraw from this type of advertising altogether. </p> <p class="newsletter-paragraph"> The domino effect from such a retreat could have a massive effect on search engines in general, most of which now rely on paid advertising as a prime source of income for growth in the marketplace. Both sides have a great stake in controlling and ultimately bringing click fraud statistics down to the lowest possible percentage. </p> <p class="newsletter-paragraph"> As long as there are people willing to commit fraud, however, click fraud will never be completely eliminated. Advertisers and search engines agree, however, that the issue needs to be addressed now, before it gets completely out of hand. </p> <p class="newsletter-paragraph"> Probably the most infamous and audacious click-fraud case, which caught the attention of the industry and alerted them to the potential danger of click fraud, involved an individual named Michael Anthony Bradley. Mr. Bradley developed a software program that he called “Google Clique.” He claimed that the program allowed clicking on pay-per-click ads in such as way as to be virtually undetectable to search engines. </p> <p class="newsletter-paragraph"> Bradley told Google that if they were not interested in purchasing his software at a reported price of $100,000, he would send copies of it to at least 100 spammers worldwide. This would result in fraud in the neighborhood of at least $5 million in the course of six months. Bradley was charged with extortion and wire fraud in March of 2004. </p> <p class="newsletter-paragraph"> Later in the year, another significant lawsuit brought to the forefront another type of click fraud, this time involving affiliates. On November 15, 2004, Google sued one of the advertisers on its AdSense program (which involves websites including a PPC ad on their site in return for a portion of the income earned by Google when someone clicks on that ad). </p> <p class="newsletter-paragraph"> The lawsuit claimed that Auctions Expert International, a Houston, Texas-based company, “ flagrantly abused (Google) by artificially and/or fraudulently generating ad clicks…. These clicks were worthless to advertisers, but generated significant and unjust revenue for defendants.” Key to the lawsuit was the claim by Google that the site itself was set up specifically for the purpose of click fraud and was never intended to be a legitimate auction website. </p> <p class="newsletter-paragraph"> Experts in click fraud are of two minds concerning these two significant cases. One side believes that businesses need to accept the fact that a certain amount of click fraud is inevitable, just as offline businesses accept the fact that they will be subject to a certain percentage of loss due to shoplifting and other means. </p> <p class="newsletter-paragraph"> Those who adhere to this view generally believe that the search engines are doing all they can to identify the culprits and rectify the situation via refunds to their advertisers. They also believe that advertisers need to consider click fraud part of the cost of doing business online and that they should take whatever steps are possible to detect it (more on this later in the chapter). </p> <p class="newsletter-paragraph"> Other experts, most notably Jessie Stricchiola from Alchemist Media, who is one of the earliest analysts to identify and deal with click fraud issues in paid advertising, see the problem slightly differently. They tend to view the public actions by Google against click fraud activities as a means of deflecting advertisers’ concerns. To these analysts, search engines appear to be either unable or unwilling to commit the resources needed to combat click fraud. Instead, they place the onus on the advertiser to detect and report it; then the advertiser must rely on the search engine’s judgment as to whether or not the incident is true click fraud, or not. </p> <p class="newsletter-paragraph"> As for the search engines, many have begun to institute click fraud detection programs. Google itself claims that both the Bradley case and the Auctions International lawsuit show that Google is sending a warning to all who participate in click fraud that they “…have sophisticated technology that detects and eliminates fraud…. This lawsuit … demonstrates the success of our antifraud system and that we will take legal action when appropriate.” (Steve Langdon, Google spokesperson.) </p> <p class="newsletter-paragraph"> These high-profile legal cases are, however, just the tip of the iceberg in terms of click fraud in general. </p> <!-- end body-content --> <!-- --> <p class="news-page-continued-on" align="center"> Continued: <a href="http://www.searchenginepromotionhelp.com/m/articles/pay-per-click/anti-click-fraud-tactics-2.php"> How Click Fraud Affects Advertisers (Part 2) >>> </a> </p> <!-- --> <!-- phpdigExclude --> <blockquote class="news-source-credit"> Reprinted from <i> Pay-Per-Click Search Engine Marketing Handbook </i><br /><br />The full book is available <a href="http://www.ppcbook.info/affiliate/idevaffiliate.php?id=124" class="external-link"> directly from the publisher </a> or <a href="http://www.amazon.com/exec/obidos/redirect?link_code=ur2&amp;camp=1789&amp;tag=b2searchengin-20&amp;creative=9325&amp;path=external-search%3Fsearch-type=ss%26keyword=Pay-Per-Click%20Search%20Engine%20Marketing%20Handbook%20%26index=books" class="external-link"> from Amazon.</a> <img src="http://www.assoc-amazon.com/e/ir?t=b2searchengin-20&amp;l=ur2&amp;o=1" alt="" style="border: medium none ! important; margin: 0px ! important;" border="0" height="1" width="1" /><br /><br />Copyright 2005 by MordComm, reprinted with permission. </blockquote> <!-- start the links to other articles --> <h3 class="site-standard-headings" align="center"> Site Promotion Articles Indexes: </h3> <!-- .................................................................. --> <table align="center" bgcolor="#ffffff" border="1" cellpadding="2" cellspacing="0" width="400"><tbody><tr> <td class="menu-heading"> All Articles Listings </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/promotion-help-articles-1.php"> Articles By Name </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/articles-by-year-current-year.php"> Articles By Date </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Articles By Category </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/index.php"> Link Popularity Improvement </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/pay-per-click/index.php"> Pay Per Click (PPC) </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/promotion-encyclopedia/index.php"> Promotion Encyclopedia </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-directories/index.php"> Search Directories </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/index.php"> Search Engine Optimization </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/index.php"> Search Engine Problems And Solutions </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/index.php"> Site Content And Design For Search Engines </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Search Engine Specific Articles </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/google-promotion.php"> Google Articles </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/yahoo-promotion.php"> Yahoo Articles </a></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-7649739087548633673?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-23449816681318356002009-05-21T11:05:00.001-07:002009-05-21T11:05:35.928-07:00<h1 class="site-standard-headings" align="center"><br /> </h1> <h2 class="site-standard-headings" align="center"> Compiling &amp; Evaluating A Keyphrase List </h2> <!-- --> <p class="news-page-author" align="center"> By Scott Buresh </p> <!-- --> <p class="news-page-published-date" align="right"> Originally Published: August 26, 2003 </p> <!-- --> <p class="newsletter-paragraph"> Many businesses recognize that search engines can bring volumes of highly targeted prospects to their website, typically at a fraction of the cost of traditional marketing. </p> <p class="newsletter-paragraph"> Unfortunately, these same companies often overlook the most important part of their search engine marketing campaigns, which is keyphrase selection and evaluation. </p> <p class="newsletter-paragraph"> Keyphrases (those phrases that potential customers are using to find products or services on search engines) are the building block of any search engine marketing strategy. </p> <p class="newsletter-paragraph"> It is essential that they are chosen carefully, or else the remainder of the campaign, no matter how effective the implementation, will likely be in vain. What follows is a three-step process that goes over the process of compiling, selecting, and evaluating the ongoing performance of keyphrases for search engines. </p> <h3 class="site-standard-headings" align="left"> 1. Compiling A Keyphrase List: </h3> <p class="newsletter-paragraph"> Usually, companies are sure that they already know their ideal keyphrases. Often, they are wrong. </p> <p class="newsletter-paragraph"> This is typically because it is very hard to separate oneself from a business and look at it from the perspective of a potential customer (rather than an insider). Compiling a keyphrase list should not be, despite common practice, a strictly internal process. </p> <p class="newsletter-paragraph"> Rather, it is best to ask everyone outside of your company for their input, especially your customers. People are often very surprised at the keyphrase suggestions they get- and sometimes dismayed to realize that an average customer doesn’t speak the same language that they do. </p> <p class="newsletter-paragraph"> Only after you have put together a list of likely phrases from external sources do you add your own. As a last step, try to add variations, plurals, and derivatives of the phrases on your list. </p> <h3 class="site-standard-headings" align="left"> 2. Evaluating Keyphrases: </h3> <p class="newsletter-paragraph"> Once you have compiled a master keyphrase list, it is time to evaluate each phrase to hone your list down to those most likely to bring you the highest amount of quality traffic. </p> <p class="newsletter-paragraph"> Although many individuals will base their assessment of keyphrase value based only on popularity figures, there are really three vitally important aspects of each phrase to consider. </p> <h4 class="site-standard-headings" align="left"> <i> a) Popularity </i> </h4> <p class="newsletter-paragraph"> By far the easiest of the three to judge is popularity, since it is not subjective. Software like <!-- 4/30/08 updated --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/wt-keywords-main.php" target="_blank" rel="nofollow" class="external-link" title="Find the keywords you need to succeed online">WordTracker </a> gives popularity figures of search phrases based upon actual search engine activity (it also gives additional keyphrase suggestions and variations). </p> <p class="newsletter-paragraph"> Such tools allow you to assign a concrete popularity number to each phrase to use when comparing them. Obviously, the higher the number, the more traffic that can be expected (assuming you are able to obtain good search engine positions). </p> <p class="newsletter-paragraph"> However, this number alone is not good enough reason to pursue any particular keyphrase, although keyphrase analysis too often stops here. </p> <h4 class="site-standard-headings" align="left"> <i> b) Specificity </i> </h4> <p class="newsletter-paragraph"> This is more abstract than the sheer popularity number, but equally important. For example, let’s assume that you were able to obtain great rankings for the keyphrase "insurance companies" (a daunting prospect). Let’s also assume that you only deal with auto insurance. </p> <p class="newsletter-paragraph"> Although "insurance companies" might have a much higher popularity figure than "auto insurance companies", the first keyphrase would also be comprised of people looking for life insurance, health insurance, and home insurance. </p> <p class="newsletter-paragraph"> It is very likely that someone searching for a particular type of insurance will refine their search after seeing the disparate results returned from the phrase "insurance companies". </p> <p class="newsletter-paragraph"> In the second, longer keyphrase, you can be reasonably sure that a much higher percentage of visitors will be looking for what you offer- and the addition of the word "auto" will make it much easier to attain higher rankings, since the longer term will be less competitive. </p> <h4 class="site-standard-headings" align="left"> <i> c) Motivation of User </i> </h4> <p class="newsletter-paragraph"> This factor, even more abstract than specificity, calls for an attempt to understand the motivation of a search engine user by simply analyzing his or her search phrase. </p> <p class="newsletter-paragraph"> Assume, for example, that you were a real estate agent in Atlanta. Two of the keyphrases you are evaluating are "Atlanta real estate listings" and "Atlanta real estate agents". </p> <p class="newsletter-paragraph"> Both phrases have very similar popularity numbers. They are also each fairly specific, and your services are very relevant to each. So which phrase is better? If you look into the likely motivation of the user, you will probably conclude that the second is superior. </p> <p class="newsletter-paragraph"> While both phrases target people looking for real estate in Atlanta, you can infer from the second phrase that the searcher has moved beyond the point where they are browsing local homes or checking out prices in their neighborhood- they are looking for an agent, which implies that they are ready to act. Often, subtle distinctions between terms can make a large difference on the quality of the traffic they attract. </p> <h3 class="site-standard-headings" align="left"> 3. Evaluating Keyphrase Performance: </h3> <p class="newsletter-paragraph"> Until recently, judging the performance of individual keyphrases was a dicey proposition. Although it is possible to tell from your log traffic analysis how many visitors are getting to your site from each keyphrase (valuable information, but unfortunately not enough to do much with), it was very hard to decipher which phrases were bringing you the most quality traffic. </p> <p class="newsletter-paragraph"> Recently, however, some sophisticated but affordable tools have been developed that allow you to judge the performance of each individual keyphrase based upon visitor behavior. </p> <p class="newsletter-paragraph"> This new software makes it possible to periodically analyze which keyphrases are bringing your site the most valuable visitors- those who buy your products, fill out your contact form, download your demo, etc. </p> <p class="newsletter-paragraph"> This type of data, rather than the sheer number of visitors from each search phrase alone, is invaluable when you are refining your search engine marketing campaigns, since you can discard and replace non-performing keyphrases and put increased effort toward the phrases that are delivering visitors that become customers. This kind of ongoing analysis is the final piece of the keyphrase puzzle, and allows you to continually target the most important phrases for your industry, even if they change over time. </p> <h3 class="site-standard-headings" align="left"> Choosing The Right Keywords Conclusion: </h3> <p class="newsletter-paragraph"> Keyphrase compilation, evaluation, and performance are all vitally important to any search engine marketing campaign. While high rankings in search engines are an admirable goal, high rankings for poor keyphrases will consistently deliver poor results. </p> <p class="newsletter-paragraph"> Integration of this keyphrase process into your overall search engine marketing strategy can dramatically improve your website performance (and thus your bottom line). </p> <p class="newsletter-paragraph"> Related article: <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/google-relevant-keywords.php"> Finding Relevant Keywords With Google </a> </p> <!-- --> <blockquote class="editors-note"> <b> Editor's Note: </b> Word Tracker offers a <!-- 4/30/08 updated --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/wt-free-keywords-trial.php" target="_blank" rel="nofollow" class="external-link" title="Free trial to find your best keywords">free trial </a> and a free <!-- 4/30/08 updated --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/wt-keyword-research-guide.php" target="_blank" rel="nofollow" class="external-link" title="Download your free keywords research guide">Keyword Research eBook </a> </blockquote> <!-- --> <!-- end body-content --> <!-- phpdigExclude --> <blockquote class="news-source-credit"> <!-- %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% --> <p align="left"> Copyright by Axandra.com, publishers of: </p> <ul><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/ibphomefooter.php" title="IBP promotion software details" target="_blank" rel="nofollow" class="external-link"> IBP All In One Promotion Software </a> <br /> All You Need To Get Top 10 Rankings On Google And Yahoo! </li><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/writing-successful-adwords.php" title="Successful Advertising with Google AdWords eBook" target="_blank" rel="nofollow" class="external-link"> Successful Advertising With Google's AdWords </a> <br /> How To Optimize Your Pay Per Click Campaigns </li><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/roi-footer.php" title="Increase your profits and lower your ad costs with ROI Optimizer" target="_blank" rel="nofollow" class="external-link"> Marketing ROI Optimizer </a> <br /> Lower Your Costs And Increase Your Profits </li></ul> <p align="left"> <small> All product names, copyrights and trademarks mentioned in this newsletter are owned by their respective trademark and copyright holders. </small> </p> <!-- %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% --> </blockquote> <!-- start the links to all articles --> <h3 class="site-standard-headings" align="center"> Site Promotion Articles Indexes: </h3> <!-- .................................................................. --> <table align="center" bgcolor="#ffffff" border="1" cellpadding="2" cellspacing="0" width="400"><tbody><tr> <td class="menu-heading"> All Articles Listings </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/promotion-help-articles-1.php"> Articles By Name </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/articles-by-year-current-year.php"> Articles By Date </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Articles By Category </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/index.php"> Link Popularity Improvement </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/pay-per-click/index.php"> Pay Per Click (PPC) </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/promotion-encyclopedia/index.php"> Promotion Encyclopedia </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-directories/index.php"> Search Directories </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/index.php"> Search Engine Optimization </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/index.php"> Search Engine Problems And Solutions </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/index.php"> Site Content And Design For Search Engines </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Search Engine Specific Articles </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/google-promotion.php"> Google Articles </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/yahoo-promotion.php"> Yahoo Articles </a></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-2344981668131835600?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-1789621829463669812009-05-21T11:04:00.001-07:002009-05-21T11:04:51.714-07:00<h1 class="site-standard-headings" align="center"><br /> </h1> <h2 class="site-standard-headings" align="center"> Target Niches, Think Like Your Target Audience </h2> <!-- --> <p class="news-page-published-date" align="right"> Originally Published: September, 2004 </p> <!-- --> <p class="newsletter-paragraph"> You've probably heard of people claiming significant traffic to their site after achieving a top ranking on Google or Yahoo. But sometimes you hear from someone else who also achieved a similar top ranking but they were disappointed when no one arrived at their site. How can two people achieve a top ranking and have such markedly different outcomes? Simple. The person in the first example selected a keyword or phrase that many people are searching on, and the second did not. </p> <p class="newsletter-paragraph"> Unfortunately, it's all too easy to brainstorm your own list of keywords, only to find out later that they are not as popular as you first thought. Keyword popularity is essential to success in search engine marketing. </p> <p class="newsletter-paragraph"> The question to ask yourself is how do you really know if you're optimizing your pages for keywords that Web surfers are looking for? There are several good techniques you can apply: </p> <h3 class="site-standard-headings" align="left"> Put Yourself In The Shoes Of Your Target Audience </h3> <p class="newsletter-paragraph"> For example, you may have a "clothing business" where you "sell clothing." While those phrases describe what you do, they are not necessarily the words that your audience would enter into a search engine to find you. How many times have you went to Google and typed in "sell clothing" in order to find a particular shirt or hat? </p> <p class="standard-class"> Therefore, you must change your point of view from the person selling the product to the person that wants to buy your product. For example, popular phrases to target in the clothing category would be "plus size clothing," "mens clothing," or "womens clothing." How do I know this? I used<!-- 4/30/08 updated --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/wt-keywords-main.php" target="_blank" rel="nofollow" class="external-link" title="Find the keywords you need to succeed online">WordTracker. </a> When I typed in the word "clothing," it instantly pulled up a wide range of related keywords from which to choose, all ranked by popularity. </p> <p class="newsletter-paragraph"> I must admit, I was rather surprised to see such unusual terms like "medieval clothing" and "gothic clothing" was ranked high. However, that's the thing with keywords. It's next to impossible to simply guess what the most popular phrases will be today. </p> <h3 class="site-standard-headings" align="left"> Target Niches </h3> <p class="newsletter-paragraph"> While "mens clothing" in the previous example may be one of the most popular clothing related searches, it unfortunately has a lot of competition. If you do a search on Google, you'll find it returns over 1 million results for that phrase. While this type of phrase may gain you a lot of traffic, achieving a top ranking may prove difficult and time-consuming. </p> <p class="newsletter-paragraph"> In addition, you will normally find visitors who search on very broad keyword categories purchasing less often than someone who knows exactly what they want. A good example of such a niche phrase would be "custom baseball hats." The benefit of "custom baseball hats" is that it's both a popular search phrase and it only has about 2000 pages on Google competing against it. That's much less competitive than the 1 million results returned for "mens clothing." </p> <p class="newsletter-paragraph"> <!-- 4/30/08 updated --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/wt-keywords-main.php" target="_blank" rel="nofollow" class="external-link" title="Find the keywords you need to succeed online">WordTracker </a> calls the popularity and competition ratio the "KEI" or Keyword Effectiveness Index. The higher the KEI, the more effective the keyword will be for you. </p> <p class="newsletter-paragraph"> Therefore, targeting relatively popular niche keywords has the following four advantages: </p> <ol><li> Niche keywords still produce a nice flow of traffic if you're careful to pick ones that still have good popularity. </li><li> Niche keywords will significantly increase your chance of success. Achieving a top ranking will be much easier with a niche keyword phrase versus a very broad, highly popular phrase. No top ranking can be guaranteed in an organic search engine like Google. There are simply too many variables. Therefore, you'll greatly increase your chances of success by choosing less competitive keyword phrases. Work smarter, not harder as I like to say. </li><li> Niche keywords will save you time. While you could use various tools and research to achieve a top ranking for "mens clothing," the time required to do so may not be worthwhile. Let your competitor waste their efforts on the ultra-competitive phrases. In the same amount of time they spend trying to achieve a single top ranking for your industry's most popular phrase, you could achieve top rankings on twenty other phrases. </li><li> Niche keywords yield more sales per visitor. That's because these keywords are more targeted. Therefore, these prospects have a better idea of what they want. If they find it on your site at the right price, then your chances for a sale are much greater. </li></ol> <!-- --> <blockquote class="editors-note"> <b> Editor's Note: </b> Word Tracker offers a <!-- 4/30/08 updated --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/wt-free-keywords-trial.php" target="_blank" rel="nofollow" class="external-link" title="Free trial to find your best keywords">free trial </a> and a free <!-- 4/30/08 updated --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/wt-keyword-research-guide.php" target="_blank" rel="nofollow" class="external-link" title="Download your free keywords research guide">Keyword Research eBook </a> </blockquote> <!-- --> <p class="news-page-continued-on" align="center"> Continued: <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/choose-best-keywords-2.php"> Brainstorm, Choose Only Relevant Keywords >>> </a> </p> <!-- --> <!-- --> <!-- end body-content --> <!-- phpdigExclude --> <blockquote class="news-source-credit"> This article is copyrighted and has been reprinted with permission from FirstPlace Software, the makers of <a href="http://webposition-gold.searchenginepromotionhelp.com/">WebPosition</a>.<br />FirstPlace Software helped define the SEO industry with the introduction of the first product to track your rankings on the major search engines and to help you improve those rankings. </blockquote> <!-- start the links to all articles --> <h3 class="site-standard-headings" align="center"> Site Promotion Articles Indexes: </h3> <!-- .................................................................. --> <table align="center" bgcolor="#ffffff" border="1" cellpadding="2" cellspacing="0" width="400"><tbody><tr> <td class="menu-heading"> All Articles Listings </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/promotion-help-articles-1.php"> Articles By Name </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/articles-by-year-current-year.php"> Articles By Date </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Articles By Category </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/index.php"> Link Popularity Improvement </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/pay-per-click/index.php"> Pay Per Click (PPC) </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/promotion-encyclopedia/index.php"> Promotion Encyclopedia </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-directories/index.php"> Search Directories </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/index.php"> Search Engine Optimization </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/index.php"> Search Engine Problems And Solutions </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/index.php"> Site Content And Design For Search Engines </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Search Engine Specific Articles </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/google-promotion.php"> Google Articles </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/yahoo-promotion.php"> Yahoo Articles </a></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-178962182946366981?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-90829384552809720042009-05-21T11:03:00.000-07:002009-05-21T11:04:05.697-07:00<h1 class="site-standard-headings" align="center"><br /></h1> <!-- --> <p class="news-page-published-date" align="right"> Originally Published: July 26, 2005 </p> <!-- --> <p class="newsletter-paragraph"> Many webmasters are unsure if too many links can hurt their web site rankings. Others think that links to a brand-new site might be a spam indicator. How many links are good for a web site? Should you wait before getting links to your site? </p> <h3 class="site-standard-headings" align="left"> Too many links? What's the problem? </h3> <p class="newsletter-paragraph"> It's no secret that Google heavily relies on the number of links and their anchor texts to determine the ranking of a web site. However, Google's recently filed <a href="http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&amp;Sect2=HITOFF&amp;p=1&amp;u=/netahtml/PTO/search-bool.html&amp;r=1&amp;f=G&amp;l=50&amp;co1=AND&amp;d=PG01&amp;s1=20050071741&amp;OS=20050071741&amp;RS=20050071741" target="_blank"> patent </a> indicates that Google might also use historical information to determine the value of links. </p> <h3 class="site-standard-headings" align="left"> Google reveals the details </h3> <p class="newsletter-paragraph"> The patent specification indicates that Google might record the discovery date of a link and its anchor text and the link changes over time. Google might also record the life span of a link and the speed at which a new web site gets links. </p> <p class="newsletter-paragraph"> Google also seems to monitor the rate at which new links to a web page appear and disappear. They also monitor the growth rates of links as well as the link growth of similar documents. </p> <h3 class="site-standard-headings" align="left"> What does this mean to you? </h3> <p class="newsletter-paragraph"> Google doesn't expect that new web sites have a large number of links. If a new web site gets many new links, this will be tolerated if some of the links are from authorative sites. </p> <p class="newsletter-paragraph"> Google's patent specification indicates that it is better if link growth remains constant and slow. You should vary your anchor texts as much as possible to make sure that your links look natural. Burst link growth may be a strong indicator of search engine spam for Google. </p> <h3 class="site-standard-headings" align="left"> How to build links to your web site without getting penalized </h3> <p class="newsletter-paragraph"> You shouldn't go for one-shot solutions when building links to your site. If you participate in quick link exchange schemes or buy links to your web site so that you get many links at once, changes are that Google will consider this spamming. </p> <p class="newsletter-paragraph"> When you exchange links with other web sites, do it <i> slowly and constantly</i>. </p> <p class="newsletter-paragraph"> Invest some time every week to build the links to your site and vary the texts that point to your site. Make sure that the links to your site contain keywords that are related to your site and vary the link texts.<!-- 4/30/08 updated --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/link-builder.php" target="_blank" rel="nofollow" class="external-link" title="Improve the link popularity of your web site now"> ARELIS </a> and IBP's <!-- 4/30/08 updated --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/link-builder.php" target="_blank" rel="nofollow" class="external-link" title="Improve the link popularity of your web site now"> Link Popularity Improver </a> are the ideal tools to help you with this task. </p> <!-- end body-content --> <!-- --> <!-- --> <!-- phpdigExclude --> <blockquote class="news-source-credit"> <!-- %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% --> <p align="left"> Copyright by Axandra.com, publishers of: </p> <ul><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/ibphomefooter.php" title="IBP promotion software details" target="_blank" rel="nofollow" class="external-link"> IBP All In One Promotion Software </a> <br /> All You Need To Get Top 10 Rankings On Google And Yahoo! </li><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/writing-successful-adwords.php" title="Successful Advertising with Google AdWords eBook" target="_blank" rel="nofollow" class="external-link"> Successful Advertising With Google's AdWords </a> <br /> How To Optimize Your Pay Per Click Campaigns </li><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/roi-footer.php" title="Increase your profits and lower your ad costs with ROI Optimizer" target="_blank" rel="nofollow" class="external-link"> Marketing ROI Optimizer </a> <br /> Lower Your Costs And Increase Your Profits </li></ul> <p align="left"> <small> All product names, copyrights and trademarks mentioned in this newsletter are owned by their respective trademark and copyright holders. </small> </p> <!-- %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% --> </blockquote> <!-- start the links to other articles --> <h3 class="site-standard-headings" align="center"> Site Promotion Articles Indexes: </h3> <!-- .................................................................. --> <table align="center" bgcolor="#ffffff" border="1" cellpadding="2" cellspacing="0" width="400"><tbody><tr> <td class="menu-heading"> All Articles Listings </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/promotion-help-articles-1.php"> Articles By Name </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/articles-by-year-current-year.php"> Articles By Date </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Articles By Category </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/index.php"> Link Popularity Improvement </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/pay-per-click/index.php"> Pay Per Click (PPC) </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/promotion-encyclopedia/index.php"> Promotion Encyclopedia </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-directories/index.php"> Search Directories </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/index.php"> Search Engine Optimization </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/index.php"> Search Engine Problems And Solutions </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/index.php"> Site Content And Design For Search Engines </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Search Engine Specific Articles </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/google-promotion.php"> Google Articles </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/yahoo-promotion.php"> Yahoo Articles </a></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-9082938455280972004?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-70897492778353341382009-05-21T11:01:00.001-07:002009-05-21T11:01:19.019-07:00<h1 class="site-standard-headings" align="center"><br /> </h1> <!-- --> <h2 class="site-standard-headings" align="center"> There Are Better Ways To Improve Position </h2> <!-- --> <p class="news-page-published-date" align="right"> Originally Published: January 24, 2006 </p> <!-- --> <p class="newsletter-paragraph"> Online press releases have become popular because some webmasters think that press release can help to increase the search engine rankings of their web sites. </p> <p class="newsletter-paragraph"> Do online press releases really help your search engine rankings? How can you benefit from these services? </p> <h3 class="site-standard-headings" align="left"> What Are Online Press Releases? </h3> <p class="newsletter-paragraph"> Online press releases are normal press releases that are distributed through the Internet. Popular online press release services are <a href="http://www.prweb.com/" target="_blank" rel="nofollow" class="external-link"> PRWeb </a> and <a href="http://www.prleap.com/" target="_blank" rel="nofollow" class="external-link"> PRLeap</a>. These services list your press release on their web sites and on a number of partner web sites. </p> <p class="newsletter-paragraph"> Some people think that the links in these press releases can help the link popularity of a web site and thus increase the search engine rankings of a site. </p> <h3 class="site-standard-headings" align="left"> What Does Google Say About Online Press Releases? </h3> <p class="newsletter-paragraph"> Matt Cutts is the person in charge for fighting search engine spam on Google. He says the following about press releases and high rankings in his blog: </p> <blockquote> <p class="newsletter-paragraph"> <i> "A legit press release can get you written up by reporters, or editors/sites may subsequently choose to link to your site. But the actual content of the press release itself doesn’t directly affect a site. For example, <a href="http://www.prweb.com/releases/2005/10/prweb296086.php" target="_blank" rel="nofollow" class="external-link"> those hyperlinks </a> don’t help [the web site in the press release] in Google." </i> </p> </blockquote> <h3 class="site-standard-headings" align="left"> What Does This Mean To Your Web Site? </h3> <p class="newsletter-paragraph"> Online press releases don't hurt your search engine rankings. However, they also don't increase your rankings (if no one writes about your business). The press release alone and its distribution on various web sites has no effect on your placement in search engines. </p> <p class="newsletter-paragraph"> If you don't have something people really want to hear then do not send a press release. You should only use press release services if you have something newsworthy to say. If you have an interesting press release then your web site can be mentioned on many other sites. </p> <h3 class="site-standard-headings" align="left"> What Can You Do If You Don't Have Any News For A Press Release? </h3> <p class="newsletter-paragraph"> Press releases are not the only way to attract links to your site. The best links to your site are links from related sites that recommend your web site in the normal text. </p> <p class="newsletter-paragraph"> To find and contact related web sites, use <a href="http://www.axandra.com/go.to/sephcom/1/inlinearelislinkpop" target="_blank" title="Learn More About Arelis Link Popularity Builder" rel="nofollow" class="external-link">ARELIS Software. </a> For example, ARELIS quickly finds out who links to your competitors and it also allows you to contact these web sites so that they link back to you. </p> <p class="newsletter-paragraph"> Developing and maintaining high quality links to your web site is essential to the success of any online business. ARELIS helps you to do it as efficiently as possible. </p> <!-- end body-content --> <!-- --> <!-- phpdigExclude --> <blockquote class="news-source-credit"> <!-- %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% --> <p align="left"> Copyright by Axandra.com, publishers of: </p> <ul><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/ibphomefooter.php" title="IBP promotion software details" target="_blank" rel="nofollow" class="external-link"> IBP All In One Promotion Software </a> <br /> All You Need To Get Top 10 Rankings On Google And Yahoo! </li><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/writing-successful-adwords.php" title="Successful Advertising with Google AdWords eBook" target="_blank" rel="nofollow" class="external-link"> Successful Advertising With Google's AdWords </a> <br /> How To Optimize Your Pay Per Click Campaigns </li><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/roi-footer.php" title="Increase your profits and lower your ad costs with ROI Optimizer" target="_blank" rel="nofollow" class="external-link"> Marketing ROI Optimizer </a> <br /> Lower Your Costs And Increase Your Profits </li></ul> <p align="left"> <small> All product names, copyrights and trademarks mentioned in this newsletter are owned by their respective trademark and copyright holders. </small> </p> <!-- %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% --> </blockquote> <!-- start the links to other articles --> <h3 class="site-standard-headings" align="center"> Site Promotion Articles Indexes: </h3> <!-- .................................................................. --> <table align="center" bgcolor="#ffffff" border="1" cellpadding="2" cellspacing="0" width="400"><tbody><tr> <td class="menu-heading"> All Articles Listings </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/promotion-help-articles-1.php"> Articles By Name </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/articles-by-year-current-year.php"> Articles By Date </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Articles By Category </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/index.php"> Link Popularity Improvement </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/pay-per-click/index.php"> Pay Per Click (PPC) </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/promotion-encyclopedia/index.php"> Promotion Encyclopedia </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-directories/index.php"> Search Directories </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/index.php"> Search Engine Optimization </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/index.php"> Search Engine Problems And Solutions </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/index.php"> Site Content And Design For Search Engines </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Search Engine Specific Articles </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/google-promotion.php"> Google Articles </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/yahoo-promotion.php"> Yahoo Articles </a></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-7089749277835334138?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-27030076083319473732009-05-21T10:59:00.001-07:002009-05-21T10:59:59.394-07:00<h1 class="site-standard-headings" align="center"><br /> </h1> <h2 class="site-standard-headings" align="center"> Do's and Don'ts for Link Popularity Improvement Part 1 </h2> <p class="news-page-author" align="center"> By Robin Nobles &amp; Brent Winters </p> <p class="news-page-published-date" align="right"> Originally Published: Feburuary, 2003 </p> <p class="newsletter-paragraph"> Link popularity plays an important role in the visibility of your Web site. Without other sites linking to you, you're unlikely to climb to the top of the search results. In fact, some engines require at least one or more links coming to your Web site or they will drop you from their index. </p> <p class="newsletter-paragraph"> Unfortunately, there are no free rides when it comes to building link popularity. It takes hard work and dedication, but it certainly is worth the effort. After all, how many poorly optimized sites have you seen that are in the top 10 rankings, when the only thing going for the site is a strong link popularity? Optimizing the content of your page with tools like <a href="http://webposition-gold.searchenginepromotionhelp.com/"> WebPosition Gold's Page Critic </a> is certainly critical, but you must combine this with link building. </p> <p class="newsletter-paragraph"> So, let's look at some do's and don'ts to consider when trying to build your link popularity. </p> <h3 class="site-standard-headings" align="left"> Do's for Building Your Site's Link Popularity </h3> <ol><li> When you visit related sites, look to see if they offer guestbooks or forums. If they do, post a message, and include your URL in your signature. </li><li> Concentrate on related and important links only. Sheer numbers are no longer important. What's important is that the more popular sites on the Web link to your site, as well as making sure that the links pointing to your site are relevant to your topic area. </li><li> List your site in one or more of the major directories such as Yahoo!, Looksmart, and Open Directory Project. Open Directory is free, so it's a good place to start. Also, see if your site is relevant to a particular About.com area, and submit it to the guide. <a href="http://webposition-gold.searchenginepromotionhelp.com/"> WebPosition's Page Critic </a> provides good tips for getting the most from your directory submissions. </li><li> Visit www.linkpopularitycheck.com and search for your competitors. Start visiting the sites that are linked to your competitors, and write to see if they'll consider linking to your site. </li><li> Create a list of links before you ever contact sites for linking purposes. If the company sees that you've already added their URL to your list of links, they'll be more apt to add your link on their site in return. Again, concentrate on related links only. </li><li> Consider what other fields are related to your particular industry and concentrate on getting links from those areas. You won't want to add competing sites to your link page, but you probably won't mind adding links to sites that aren't direct competitors. For example, if you have a site that sells needlework kits, you won't want to list other sites that sell needlework kits. However, you probably won't mind linking to sites offering related products, such as sewing baskets, books on needlework, or online sewing classes. </li><li> Consider setting up separate theme-oriented domains and link all of your domains together. </li><li> Offer a discount on your goods or services for anyone who agrees to post a small graphic on their site that links back to your site. </li><li> Create a testimonial page, and write a brief testimonial about any Web site that you'd like to get linked to your site. Inform the site of the testimonial, and encourage them to link to the page. </li><li> Or, write testimonials of particular products, and sign the testimonial with your name and URL. Send the testimonials out to the individual companies, and tell them how much you've enjoyed using their products. Many companies will place testimonials in particular areas of their site, and they're delighted to get rave reviews about their products. </li><li> Offer awards on your site, and give out little graphics that link back to your site. </li><li> Set up an affiliate program, which is an excellent way to boost link popularity. www.marketingtips.com/assoctrac/t.cgi/29916/ is a good example since you host it on your own server. Affiliate services that require your affiliates to link to their server will not help your link popularity rating. </li><li> Visit the Reciprocal Linkage Topics area of www.webmasterworld.com/forum12/index.htm forums and look for new ideas for building link popularity </li><li> Become a content provider in your focus area, and get your articles posted across the Net in related areas. </li><li> Are there any professional organizations related to your industry? If so, do they have pages of links? </li><li> Develop a plan for boosting link popularity, and then stick to it. Pledge to get so many new links a week. Consider hiring a high school or college student at minimum wage to work for you, if needed. </li><li> The best link analysis tool on the market is www.optitext.com/opti_link. It will analyze your own Web site's complete linking structure along with your competitors and show you exactly what areas you need to work on. </li><li> While exchanging links with popular sites is important, be aware that with Google, the more outgoing links you have, the more your link popularity score may be reduced. Therefore, links to your site are more influential when you do not have to link back. </li></ol> <!-- --> <p class="news-page-continued-on" align="center"> Continued: <a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/links-popularity-do-dont-2.php"> Building Your Site's Link Popularity Part 2 >>> </a> </p> <!-- phpdigExclude --> <blockquote class="news-source-credit"> This article is copyrighted and has been reprinted with permission from FirstPlace Software, the makers of <a href="http://webposition-gold.searchenginepromotionhelp.com/">WebPosition</a>.<br />FirstPlace Software helped define the SEO industry with the introduction of the first product to track your rankings on the major search engines and to help you improve those rankings. </blockquote> <blockquote class="editors-note"> <b> Editor's Note: </b> <!-- 4/30/08 updated --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/link-builder.php" target="_blank" rel="nofollow" class="external-link" title="Improve the link popularity of your web site now"> Arelis link management software</a> is a great tool to use for a successful link popularity campaign. </blockquote> <!-- End body-content --> <h3 class="site-standard-headings" align="center"> Site Promotion Articles Indexes: </h3> <!-- .................................................................. --> <table align="center" bgcolor="#ffffff" border="1" cellpadding="2" cellspacing="0" width="400"><tbody><tr> <td class="menu-heading"> All Articles Listings </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/promotion-help-articles-1.php"> Articles By Name </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/articles-by-year-current-year.php"> Articles By Date </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Articles By Category </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/index.php"> Link Popularity Improvement </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/pay-per-click/index.php"> Pay Per Click (PPC) </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/promotion-encyclopedia/index.php"> Promotion Encyclopedia </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-directories/index.php"> Search Directories </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/index.php"> Search Engine Optimization </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/index.php"> Search Engine Problems And Solutions </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/index.php"> Site Content And Design For Search Engines </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Search Engine Specific Articles </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/google-promotion.php"> Google Articles </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/yahoo-promotion.php"> Yahoo Articles </a></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-2703007608331947373?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-17694703968228954172009-05-21T10:57:00.000-07:002009-05-21T10:58:20.759-07:00<h1 class="site-standard-headings" align="center"><br /></h1> <!-- --> <h2 class="site-standard-headings" align="center"> Microsoft's Link Paper Released </h2> <!-- --> <p class="news-page-published-date" align="right"> Originally Published: August 24, 2004 </p> <!-- --> <p class="newsletter-paragraph"> Microsoft's research lab has released a <a href="http://research.microsoft.com/research/pubs/view.aspx?tr_id=754" target="_blank" class="external-link">paper</a> in which they discuss a new way to rank web sites. The new method is called "block-level link analysis". </p> <h3 class="site-standard-headings" align="left"> What Is Block-Level Analysis? </h3> <p class="newsletter-paragraph"> It's Microsoft attempt to deal with the faults in PageRank and HITS (Hyperlink Induced Topic Search): </p> <p class="newsletter-paragraph"> <i>Link Analysis has shown great potential in improving the performance of web search. PageRank and HITS are two of the most popular algorithms.</i> </p> <p class="newsletter-paragraph"> <i>Most of the existing link analysis algorithms treat a web page as a single node in the web graph. However, in most cases, a web page contains multiple semantics and hence the web page might not be considered as the atomic node.</i> </p> <p class="newsletter-paragraph"> <i>In this paper, the web page is partitioned into blocks using the vision-based page segmentation algorithm.</i> </p> <p class="newsletter-paragraph"> <i>By extracting the page-to-block, block-to-page relationships from link structure and page layout analysis, we can construct a semantic graph over the WWW such that each node exactly represents a single semantic topic. This graph can better describe the semantic structure of the web.</i> </p> <p class="newsletter-paragraph"> <i>Based on block-level link analysis, we proposed two new algorithms, Block Level PageRank and Block Level HITS, whose performances we study extensively using web data. </i> </p> <h3 class="site-standard-headings" align="left"> How Does Block-Level Analysis Work? </h3> <p class="newsletter-paragraph"> In short, the new ranking system assumes that all links on a web page are not equal. The idea is that a web page can be divided into blocks that have different topics. </p> <p class="newsletter-paragraph"> The weight and the relevance of a link is determined by its location within the blocks. By dividing a web page into blocks, web pages are no longer the smallest unit when doing a web search. </p> <h3 class="site-standard-headings" align="left"> Does This Mean Better Search Engine Results? </h3> <p class="newsletter-paragraph"> Will this method deliver better search results than today? This has yet to be proved. One problem might be that computers only see the text on a web page and that human surfers see a combination of pictures and text. </p> <p class="newsletter-paragraph"> The same web page may look different to a search engines spider and to a human visitor. </p> <h3 class="site-standard-headings" align="left"> What Does This Mean To Me And My Web Site? </h3> <p class="newsletter-paragraph"> This new concept is still in the beta phase and not yet official. While it might improve the way search engines rank web pages, we still have to see if Microsoft really uses this algorithm in its new search engine. At the moment, you don't have to react to this new ranking method. </p> <p class="newsletter-paragraph"> Today, Google and Yahoo are the most important search engines. To optimize your web pages for the latest ranking algorithms of Google, Yahoo and other major search engines, take a look at the highly recommended software program<!-- 4/22/08 updated --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/ibp-top-10-optimizer.php" target="_blank" title="Get high rankings in Google and Yahoo with IBP's top-rated Top 10 Optimizer" rel="nofollow" class="external-link"> IBP</a>. </p> <!-- --> <!-- end body-content --> <!-- phpdigExclude --> <blockquote class="news-source-credit"> <!-- %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% --> <p align="left"> Copyright by Axandra.com, publishers of: </p> <ul><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/ibphomefooter.php" title="IBP promotion software details" target="_blank" rel="nofollow" class="external-link"> IBP All In One Promotion Software </a> <br /> All You Need To Get Top 10 Rankings On Google And Yahoo! </li><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/writing-successful-adwords.php" title="Successful Advertising with Google AdWords eBook" target="_blank" rel="nofollow" class="external-link"> Successful Advertising With Google's AdWords </a> <br /> How To Optimize Your Pay Per Click Campaigns </li><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/roi-footer.php" title="Increase your profits and lower your ad costs with ROI Optimizer" target="_blank" rel="nofollow" class="external-link"> Marketing ROI Optimizer </a> <br /> Lower Your Costs And Increase Your Profits </li></ul> <p align="left"> <small> All product names, copyrights and trademarks mentioned in this newsletter are owned by their respective trademark and copyright holders. </small> </p> <!-- %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% --> </blockquote> <h3 class="site-standard-headings" align="center"> Site Promotion Articles Indexes: </h3> <!-- .................................................................. --> <table align="center" bgcolor="#ffffff" border="1" cellpadding="2" cellspacing="0" width="400"><tbody><tr> <td class="menu-heading"> All Articles Listings </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/promotion-help-articles-1.php"> Articles By Name </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/articles-by-year-current-year.php"> Articles By Date </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Articles By Category </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/index.php"> Link Popularity Improvement </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/pay-per-click/index.php"> Pay Per Click (PPC) </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/promotion-encyclopedia/index.php"> Promotion Encyclopedia </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-directories/index.php"> Search Directories </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/index.php"> Search Engine Optimization </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/index.php"> Search Engine Problems And Solutions </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/index.php"> Site Content And Design For Search Engines </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Search Engine Specific Articles </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/google-promotion.php"> Google Articles </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/yahoo-promotion.php"> Yahoo Articles </a></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-1769470396822895417?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-83906970565484418662009-05-21T10:55:00.000-07:002009-05-21T10:57:16.226-07:00<h1 class="site-standard-headings" align="center"> <br /> </h1> <!-- --> <h2 class="site-standard-headings" align="center"> Prevent Search Engines From Using Open Directory Project Descriptions </h2> <!-- --> <p class="news-page-published-date" align="right"> Originally Published: August 8, 2006 </p> <!-- --> <p class="newsletter-paragraph"> If your web site is listed in the Open Directory Project (ODP, dmoz.org) then Google and MSN will often use the text that the ODP uses to describe your web site in their own search results. </p> <p class="newsletter-paragraph"> Unfortunately, the descriptions in the Open Directory Project are often outdated and they don't reflect the current status of a web site. That means that your web site might be listed with an outdated description in the search results on Google and MSN. </p> <h3 class="site-standard-headings" align="left"> How To Get Rid Of The ODP Description </h3> <p class="newsletter-paragraph"> Fortunately, there's a way to tell Google and MSN not to use the ODP description for your web site. You can direct Google and MSN not to use the ODP as a source by adding a new Meta tag to your web pages. </p> <p class="newsletter-paragraph"> To prevent all search engines (that support the Meta tag) from using the ODP description for the page's description, use the following HTML tag: </p> <p class="newsletter-paragraph"> <i> <meta name="ROBOTS" content="NOODP"> </i> </p> <p class="newsletter-paragraph"> To specifically prevent Google from using this information for a page's description, use <i> <meta name="GOOGLEBOT" content="NOODP">. </i> If you just want to prevent MSN from using the description, use <i> <meta name="msnbot" content="NOODP">. </i> </p> <p class="newsletter-paragraph"> Note that once you add this Meta tag to your pages, it may take some time until a new description of your web page will appear in the search results of Google and MSN. </p> <p class="newsletter-paragraph"> You might wonder why Yahoo does not support the NOODP tag. Yahoo operates its own directory so it does not need to pull the web page descriptions from the ODP. </p> <h3 class="site-standard-headings" align="left"> There Are Many More Meta Tags That Allow You To Influence Search Engines </h3> <p class="newsletter-paragraph"> In addition to the new NOODP tag, there are many more Meta tags that allow you to influence how search engines handle your web pages. </p> <p class="newsletter-paragraph"> For example, you can tell search engines where your business is located (that's useful for local search features), you can tell search engines if they should index a web page or not and much more. </p> <p class="newsletter-paragraph"> We recommend IBP's <!-- 4/30/08 updated --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/site-optimization-editor.php" target="_blank" rel="nofollow" class="external-link" title="Everything you need for web page optimization">Website Optimization Editor </a> to add these tags to your web pages and to optimize the contents of your web pages. IBP's Website Optimization Editor allows you to quickly edit your web pages: </p> <ul><li> Quickly change the web page title, the Meta tags, the link texts, the IMG ALT attributes etc. with a few mouse clicks. <br /> <br />IBP displays the keyword density in real-time so that you can quickly apply the perfect keyword density to all web page elements. <br /> <br /></li><li> Quickly add the new NOODP tag to all of your web pages so that Google, MSN and other search engines don't use the outdated Open Directory Project description of your web site anymore. <br /> <br /></li><li> Quickly create Meta tags for local search to your web pages. IBP supports regional Meta tags, Meta GEO tags and the Meta ICBM tag. Tell search engines the exact position of your business so that customers can find you. </li></ul> <p class="newsletter-paragraph"> The new NOODP tag is an easy way to tell search engines how to describe your web site in the search results. You should also use the other available Meta tags that are supported by search engines to make sure that your web site gets maximum exposure. If you haven't done it yet,<!-- 4/21/08 updated --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/ibp-download.php" target="_blank" title="Free IBP promotion software download" rel="nofollow" class="external-link"> download the free demo of IBP here</a>. </p> <!-- end body-content --> <!-- --> <!-- phpdigExclude --> <blockquote class="news-source-credit"> <!-- %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% --> <p align="left"> Copyright by Axandra.com, publishers of: </p> <ul><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/ibphomefooter.php" title="IBP promotion software details" target="_blank" rel="nofollow" class="external-link"> IBP All In One Promotion Software </a> <br /> All You Need To Get Top 10 Rankings On Google And Yahoo! </li><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/writing-successful-adwords.php" title="Successful Advertising with Google AdWords eBook" target="_blank" rel="nofollow" class="external-link"> Successful Advertising With Google's AdWords </a> <br /> How To Optimize Your Pay Per Click Campaigns </li><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/roi-footer.php" title="Increase your profits and lower your ad costs with ROI Optimizer" target="_blank" rel="nofollow" class="external-link"> Marketing ROI Optimizer </a> <br /> Lower Your Costs And Increase Your Profits </li></ul> <p align="left"> <small> All product names, copyrights and trademarks mentioned in this newsletter are owned by their respective trademark and copyright holders. </small> </p> <!-- %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% --> </blockquote> <!-- start the links to other articles --> <h3 class="site-standard-headings" align="center"> Site Promotion Articles Indexes: </h3> <!-- .................................................................. --> <table align="center" bgcolor="#ffffff" border="1" cellpadding="2" cellspacing="0" width="400"><tbody><tr> <td class="menu-heading"> All Articles Listings </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/promotion-help-articles-1.php"> Articles By Name </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/articles-by-year-current-year.php"> Articles By Date </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Articles By Category </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/index.php"> Link Popularity Improvement </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/pay-per-click/index.php"> Pay Per Click (PPC) </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/promotion-encyclopedia/index.php"> Promotion Encyclopedia </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-directories/index.php"> Search Directories </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/index.php"> Search Engine Optimization </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/index.php"> Search Engine Problems And Solutions </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/index.php"> Site Content And Design For Search Engines </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Search Engine Specific Articles </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/google-promotion.php"> Google Articles </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/yahoo-promotion.php"> Yahoo Articles </a></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-8390697056548441866?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-82998748394590603162009-05-21T10:54:00.000-07:002009-05-21T10:55:19.422-07:00<h1 class="site-standard-headings" align="center"><br /> </h1> <!-- --> <h2 class="site-standard-headings" align="center"> Update Will Affect Ranking In Google's Index </h2> <!-- --> <p class="news-page-published-date" align="right"> Originally Published: January 31, 2006 </p> <!-- --> <p class="newsletter-paragraph"> Google has announced a major update that will affect the ranking of web pages in Google's index. In contrast to the usual algorithm updates, this update will be much bigger because it changes the way Google works behind the scenes. Google has given the update the name "Big Daddy". </p> <h3 class="site-standard-headings" align="left"> What Is Google's Big Daddy Update? </h3> <p class="newsletter-paragraph"> Google uses a network of data centers with different IP addresses to answer search queries. These decentralized servers share the workload of indexing web sites. </p> <p class="newsletter-paragraph"> The upcoming Big Daddy update is not an algorithm update but a change in Google's data center infrastructure. It contains new code for sorting and examining web pages. According to Google's search engineer Matt Cutts, the update will be live in February or March. </p> <h3 class="site-standard-headings" align="left"> Less Spam, More Content And A New Google Spider? </h3> <p class="newsletter-paragraph"> Google is updating the data center infrastructure to handle potential spam problems such as 302 redirections or canonical URLs more efficiently. In addition, the new infrastructure will allow Google to develop more advanced algorithms and larger databases. </p> <p class="newsletter-paragraph"> Another reason for the new data center infrastructure is that Google wants to be able to index different content types. Google is now testing a new search engine spider that is based on the Mozilla browser. </p> <p class="newsletter-paragraph"> The new spider should be able to index more than traditional search engine spiders, possibly links within images, JavaScripts or Flash files. </p> <h3 class="site-standard-headings" align="left"> How Can You Test How Big Daddy Will Affect Your Rankings? </h3> <p class="newsletter-paragraph"> Some Google data centers that use the new Big Daddy system are already online. For example, if you go to <a href="http://66.249.93.104/" target="_blank" rel="nofollow" class="external-link"> 66.249.93.104 </a> you can test Google's new data center. </p> <p class="newsletter-paragraph"> Google even wants your feedback. Click the "<i>Dissatisfied? Help us improve</i>" link at the bottom right of the result page. Enter your feedback and use the keyword <i> Big Daddy </i> so that Google knows that your feedback is about the new data center. </p> <p class="newsletter-paragraph"> It's hard to tell how the Big Daddy update will affect your web page rankings. If you have a spam free web site with good content and many incoming links, the update should have a positive effect on your Google rankings. </p> <!-- end body-content --> <!-- --> <blockquote class="editors-note"> <b> Editor's Note: </b> For more Big Daddy news see: <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/big-daddy-supplemental.php"> Google's Big Daddy Update: Is Your Web Site Supplemental? </a> </blockquote> <!-- --> <!-- phpdigExclude --> <blockquote class="news-source-credit"> <!-- %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% --> <p align="left"> Copyright by Axandra.com, publishers of: </p> <ul><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/ibphomefooter.php" title="IBP promotion software details" target="_blank" rel="nofollow" class="external-link"> IBP All In One Promotion Software </a> <br /> All You Need To Get Top 10 Rankings On Google And Yahoo! </li><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/writing-successful-adwords.php" title="Successful Advertising with Google AdWords eBook" target="_blank" rel="nofollow" class="external-link"> Successful Advertising With Google's AdWords </a> <br /> How To Optimize Your Pay Per Click Campaigns </li><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/roi-footer.php" title="Increase your profits and lower your ad costs with ROI Optimizer" target="_blank" rel="nofollow" class="external-link"> Marketing ROI Optimizer </a> <br /> Lower Your Costs And Increase Your Profits </li></ul> <p align="left"> <small> All product names, copyrights and trademarks mentioned in this newsletter are owned by their respective trademark and copyright holders. </small> </p> <!-- %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% --> </blockquote> <!-- start the links to other articles --> <h3 align="center"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/google-promotion.php"> <span class="bright-highlight"> Click Here To See More Google-Specific Articles </span> </a> </h3> <h3 class="site-standard-headings" align="center"> Site Promotion Articles Indexes: </h3> <!-- .................................................................. --> <table align="center" bgcolor="#ffffff" border="1" cellpadding="2" cellspacing="0" width="400"><tbody><tr> <td class="menu-heading"> All Articles Listings </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/promotion-help-articles-1.php"> Articles By Name </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/articles-by-year-current-year.php"> Articles By Date </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Articles By Category </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/index.php"> Link Popularity Improvement </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/pay-per-click/index.php"> Pay Per Click (PPC) </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/promotion-encyclopedia/index.php"> Promotion Encyclopedia </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-directories/index.php"> Search Directories </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/index.php"> Search Engine Optimization </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/index.php"> Search Engine Problems And Solutions </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/index.php"> Site Content And Design For Search Engines </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Search Engine Specific Articles </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/google-promotion.php"> Google Articles </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/yahoo-promotion.php"> Yahoo Articles </a></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-8299874839459060316?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-66410590449511895912009-05-21T10:53:00.000-07:002009-05-21T10:54:38.329-07:00<h1 class="site-standard-headings" align="center"><br /> </h1> <h1 class="site-standard-headings" align="center"> Is Your WebSite Guilty By Association? </h1> <p class="news-page-author" align="center"> By Brad S. Konia </p> <p class="news-page-published-date" align="right"> Originally Published: June, 2003 </p> <p class="newsletter-paragraph"> My company has been doing search engine optimization since 1999. Several times per week we get calls from people who are looking for help and don't know where else to turn. One of the most frequent complaints we hear is that one or more search engines are completely ignoring their site. The call usually goes something like this: </p> <table align="center" border="0" cellpadding="10" cellspacing="0" width="90%"> <tbody><tr> <td bgcolor="#eeeeee"> <p class="newsletter-paragraph"> "Hi, my name is John Smith and I bought WebPosition Gold about three months ago. We've been using it to optimize our pages and submit them to the search engines. We've gotten ourselves listed in Alta Vista, AOL and a few other engines, but Google is completely ignoring us. We've tried everything and we don't know what to do at this point. How can we get listed in Google?" </p> </td> </tr> </tbody></table> <p class="newsletter-paragraph"> First, let me make it clear that I'm just using Google as an example here. Sometimes people are able to get listed in Google, but they can't get their site into Alta Vista or Lycos. Why does this happen and what can you do about it? </p> <h3 class="site-standard-headings" align="left"> WebPosition Gold Is Not The Problem </h3> <p class="newsletter-paragraph"> There are many, many reasons why search engines may choose to ignore your site. Contrary to some of the rumors that have floated around from time to time, the reasons have nothing to do with <a href="http://webposition-gold.searchenginepromotionhelp.com/"> WebPosition Gold</a>. I say this as a professional working in the search engine optimization field every day, not as a representative of FirstPlace Software. </p> <p class="newsletter-paragraph"> WebPosition Gold is a tool and like any tool it can be misused. For example, if you used WebPosition to generate dozens of pages with duplicate or near-duplicate content, that could cause your site to be banned from search engines. Of course, you could use Microsoft FrontPage to do the same thing. </p> <p class="newsletter-paragraph"> The search engines have no way of knowing whether you're using WebPosition Gold to create and optimize your pages, or just a common Web page editor. They also have no way of knowing whether you're submitting manually, or using WebPosition Gold's Submitter. WebPosition has many safeguards to help you avoid breaking the rules, but if you override these safeguards and break the rules anyway, your site can be removed or even permanently banned. </p> <p class="newsletter-paragraph"> I'm not going to get into a detailed discussion of the rules that you must follow. If you use WebPosition's Page Critic and Submitter, it will advise you of the rules and will warn you if it detects that you're breaking one of them. You can also visit the search engine websites to read their official guidelines, though many people consider these "official" guidelines to be overzealous and don't always reflect reality. </p> <p class="newsletter-paragraph"> Another great resource for learning about the "do's" and "don'ts" of search engine optimization is the <a href="http://www.searchenginehelp.com/seph/" target="_blank" rel="nofollow" class="external-link"> Planet Ocean Unfair Advantage </a> book and newsletter that I often read. </p> <h3 class="site-standard-headings" align="left"> Banned "Tainted" IP Number? </h3> <p class="newsletter-paragraph"> What if you're sure that you've followed all the rules, you've established some external links to your site, and the search engines are still not listing you? In that case, it's possible that your Web site is using a "tainted" IP address. </p> <p class="newsletter-paragraph"> What's an IP address and how could it become tainted? An IP address is like a phone number, but it identifies a Web site connected to the Internet. Every computer connected to the Internet has at least one numerical IP address. When someone types your text-based domain name into his or her web browser, that person's computer quickly looks up the corresponding IP address for the domain name and establishes a connection to that IP address. </p> <p class="newsletter-paragraph"> This is kind of like looking up someone's name in a phone book to obtain his phone number. The phone book of the Internet is called DNS, which is short for "Domain Name Service." When you type a domain name into your web browser, your computer does a DNS lookup to obtain the IP address for that domain name. </p> <p class="newsletter-paragraph"> IP addresses consist of four sets of numbers separated by periods. Each number can be between 0 and 255. For example: 192.168.0.1 would be a valid IP address. If you do the math, you'll discover that this yields about four billion possible combinations of addresses. This may sound like a lot, but believe it or not, the Internet is running out of the addresses. Consequently, the groups that regulate the distribution of IP addresses have made it somewhat difficult to obtain a unique IP address. So, instead of having a unique IP address for every website, many hosting companies will use a single IP address for hundreds or even thousands of domains. In fact, the majority of Web sites today utilize shared IPs. </p> <p class="newsletter-paragraph"> This is possible due to a browser technology known as "host headers." Using host headers allows a web server to display the correct website based on the domain name that the user entered, not the IP address. So, the IP address is used to connect to the correct server and then the domain name is used to determine which website to view on that server. </p> <p class="newsletter-paragraph"> If all this technical talk is making your head hurt, please bear with me just a bit longer. It's really important that you understand this if you want to prevent your website from becoming banned by the search engines. A recent <a href="http://cyber.law.harvard.edu/people/edelman/ip-sharing/" rel="nofollow" class="external-link"> Harvard Law School </a> study found that 87% of all web sites use a shared IP address. The fact is that unless you've paid extra for a dedicated IP address, your website is probably using a shared IP address. </p> <p class="newsletter-paragraph"> Now what happens if any ONE of the hundreds or even thousands of web sites that are sharing your IP address breaks the rules of one or more search engines? Yes, the search engines may remove or ban that website domain, but guess what...they may also remove every other website using the same IP address. Since it's easier for search engine spammers to get new domain names than it is to get a new IP, search engines often choose to ban IP addresses for abusive behavior. </p> <p class="newsletter-paragraph"> This means that your site can become banned even if you follow all their rules to the letter. You're guilty by association! In fact, the April, 2002 issue of this newsletter carried an article about <a href="http://www.marketposition.com/mp-0402.htm#THREE" rel="nofollow" class="external-link"> AllTheWeb.Com</a>, an engine that claimed to have blacklisted over 30 million websites based on their IP addresses. </p> <h3 class="site-standard-headings" align="left"> Obtaining A Dedicated IP Address </h3> <p class="newsletter-paragraph"> If you've tried everything and you can't get your site listed in the search engines, my advice would be to get a dedicated IP address. In fact, I would advise that you do this even if you currently have good listings. Otherwise you're just rolling the dice and hoping that no one else using your IP address breaks any rules in the future. </p> <p class="newsletter-paragraph"> Given the current shortage of IP addresses, your hosting company is required to "justify" any dedicated IP addresses that they release to their customers. The criteria for justification are somewhat vague, but many hosting companies have taken the position that your site must have an SSL (secure commerce) certificate to qualify for a dedicated IP address. If you've placed an order on a Web site and noticed the URL having an https prefix, then you're most likely on an SSL server with a unique IP. </p> <p class="newsletter-paragraph"> If you're serious about doing business online, then you should have an SSL certificate anyway. This certificate assures your customers that their credit card purchases and other transaction data will be securely transmitted to your company. Depending on where you buy your certificate, it can cost anywhere from $149 to $349 for the first year. In my opinion, many of the $149 certificates are just as good as the $349 certificate from Verisign, so don't pay double the price just to have the Verisign name on your website. </p> <p class="newsletter-paragraph"> Once you have your SSL certificate, you'll probably have to pay your hosting company a few extra dollars per month for the dedicated IP address, or they may include it free. In any case, it shouldn't be a major price difference. </p> <p class="newsletter-paragraph"> Another method of obtaining a unique IP is to invest in a dedicated server. Most hosting services charge significantly more for your own server, but if your company is of sufficient size, then this may be an option for you. </p> <p class="newsletter-paragraph"> As I mentioned at the beginning of this article, there are many reasons why search engines might remove your website, but in my experience, having a tainted IP address is one of the most common culprits. So do yourself a favor and get your website its own IP address. It will be worth it in the long run. </p> <p class="newsletter-paragraph"> Brad Konia is the CEO of Market My Site, a leading search engine optimization and online marketing firm. Market My Site offers a suite of full-service and self-service solutions designed to increase traffic to your website and convert that traffic into paying customers. Visit <a href="http://www.marketmysite.biz/" rel="nofollow" class="external-link"> Market My Site </a> on the web. </p> <blockquote class="editors-note"> <b> Editor's Note: </b> For more on search engine indexing problems see our article's index at <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/index.php"> Search Engine Promotion Problems And Solutions </a> and especially <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/cant-get-indexed-1.php"> Search Engines Indexing Problems, 22 Reasons Why Your Page Did Not Get Indexed </a> </blockquote> <!-- phpdigExclude --> <blockquote class="news-source-credit"> This article is copyrighted and has been reprinted with permission from FirstPlace Software, the makers of <a href="http://webposition-gold.searchenginepromotionhelp.com/">WebPosition</a>.<br />FirstPlace Software helped define the SEO industry with the introduction of the first product to track your rankings on the major search engines and to help you improve those rankings. </blockquote> <!-- End body-content --> <!-- start the links to all articles --> <h3 class="site-standard-headings" align="center"> Site Promotion Articles Indexes: </h3> <!-- .................................................................. --> <table align="center" bgcolor="#ffffff" border="1" cellpadding="2" cellspacing="0" width="400"><tbody><tr> <td class="menu-heading"> All Articles Listings </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/promotion-help-articles-1.php"> Articles By Name </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/articles-by-year-current-year.php"> Articles By Date </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Articles By Category </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/index.php"> Link Popularity Improvement </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/pay-per-click/index.php"> Pay Per Click (PPC) </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/promotion-encyclopedia/index.php"> Promotion Encyclopedia </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-directories/index.php"> Search Directories </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/index.php"> Search Engine Optimization </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/index.php"> Search Engine Problems And Solutions </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/index.php"> Site Content And Design For Search Engines </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Search Engine Specific Articles </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/google-promotion.php"> Google Articles </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/yahoo-promotion.php"> Yahoo Articles </a></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-6641059044951189591?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com1tag:blogger.com,1999:blog-3767096654420216136.post-37667019207835774262009-05-21T10:52:00.001-07:002009-05-21T10:52:42.110-07:00<table align="center" border="0" cellpadding="3" width="100%"><tbody><tr><td align="left" valign="top"><h1 class="site-standard-headings" align="center"><br /> </h1> <!-- --> <h2 class="site-standard-headings" align="center"> Dealing With A Google Ban </h2> <!-- --> <p class="news-page-author" align="center"> By Esoos Bobnar <a href="http://www.searchenginehelp.com/seph/" target="_blank" rel="nofollow" class="external-link"> www.searchenginehelp.com </a> </p> <!-- --> <p class="news-page-published-date" align="right"> Originally Published: February, 2005 </p> <!-- --> <p align="left"> Picture this: You're a successful entrepreneur running a bustling online business. You've paid your dues, put in a lot of long hours, and your hard work is finally producing profitable returns. You have a steady stream of nicely converting traffic, excellent cash flow, and the power to be your own boss. Life is good. </p> <p class="newsletter-paragraph"> One day you turn on your computer and because, like most of us, you're obsessive about checking your search engine rank you do a quick search and poof! ...your site, which was ranking #1 on Google's results just the day before, is now suddenly nowhere to be found. </p> <p class="newsletter-paragraph"> You check your logs and find that traffic is tanking at an alarming rate. Online sales have slowed to a trickle. Suddenly, life ain't so good anymore. </p> <p class="newsletter-paragraph"> Like most online entrepreneurs, your website is your livelihood – and getting kicked out of Google may be one of the most terrifying business setbacks imaginable. You need to know why it happened. You need to know the quickest way to get back in. Perhaps most importantly, you need to know how to keep it from happening again. </p> <p class="newsletter-paragraph"> With that in mind, we present to you the complete guide to <b> *not* </b> getting banned from Google. </p> <h2 class="site-standard-headings" align="center"> How Do I Tell If My Site Has Really Been Banned From Google? </h2> <p class="newsletter-paragraph"> First, let's point out that having a site banned from Google is a fairly rare event, reserved for particularly egregious behavior. Usually, most objectionable offenses result in a reduced search engine rank; not an outright ban. Your page may still be in Google's index, it's just no longer residing in the upper echelon of the search results. </p> <p class="newsletter-paragraph"> At one time, the Google toolbar was a fairly easy and effective way to find out if you had been banned from Google: A completely gray PageRank toolbar meant that Google did not have that page listed in their index – either because the page was too new to have been indexed, or the page had been banned by Google; a completely white tool bar meant that the page was listed by Google but had almost no PageRank, or that the PageRank hadn't been calculated yet. </p> <p class="newsletter-paragraph"> To a large degree, however, these guidelines are no longer reliable. The PageRank reporting, as indicated on the Google toolbar, has been inconsistent for the past several months now. PageRank updates have been taking an inordinately long time and often appear to be flatly inaccurate. Adding to the confusion are reports that banned pages are sometimes showing a white bar, sometimes gray, and sometimes even <i> green</i>. We're not sure whether Google is having technical issues or if Google is purposefully crippling the PageRank feature to make search engine optimization more difficult. </p> <p class="newsletter-paragraph"> Whatever the case may be, we can no longer consider the PageRank feature of the Google toolbar to a reliable indicator of whether or not a page has been intentionally dropped <span class="smallverdana"> (banned) </span> from the Google index. Fortunately, however, there are much more effective ways to determine if your site has been removed from Google. </p> <p class="newsletter-paragraph"> The easiest way to tell if your site has been banned and completely removed from Google's index is to enter the following into the Google search bar: </p> <div class="code-sample"><br />site:www.yoursite.com <br />(replace <b> www.yoursite.com </b> with the domain name of the site you think may be banned) <br /><br /></div> <p class="newsletter-paragraph"> This will show you most of the pages that Google has indexed for this domain. If this doesn't produce any results, try searching for some text – such as an address or phone number – that you are <i> sure </i> is unique to pages from your site and were previously indexed by Google. You could also try searching for a short piece of text. For example, to see if this page is indexed, we might search Google for the opening phrase of this article... </p> <p class="newsletter-paragraph"> <b> "Picture this: You're a successful entrepreneur running a bustling" </b> </p> <p class="newsletter-paragraph"> Be sure to include the quotation marks so that Google searches for the entire string. And, limit the phrase to Google's 10-word query limit. </p> <p class="newsletter-paragraph"> If your page shows up in Google's search results, then you have <b> <i> not </i> </b> been banned. If neither searching for a unique string of text <i> nor </i> doing a <b> site: </b> search produces results, then your page/site is definitely <b> not </b> in Google's index. </p> <p class="newsletter-paragraph"> Don't panic yet... this still doesn't necessarily mean that you've been banned by Google. There are several other causes for a site falling out of the Google index. </p> <h2 class="site-standard-headings" align="center"> If I Haven't Been Banned, Then Why Am I No Longer Listed? </h2> <p class="newsletter-paragraph"> </p> <ul><li> <p class="newsletter-paragraph"> The most common reason that your site might disappear from Google is that <b> <i> your server was down when googlebot came calling to re-index your site</i></b>. If their spider tries to download a page but instead gets either <i> no response </i> or an excessively <i> slow </i> response, it will assume that site or page no longer exists. Presto! ...you're deleted. To prevent this from happening, follow the steps we outline in our comprehensive article about <a href="http://www.searchenginehelp.com/seph/senews.shtml" target="_blank" rel="nofollow" class="external-link"> maximizing your site's uptime</a>. </p> </li><li> <p class="newsletter-paragraph"> Another common reason your site can disappear from Google is a faulty <b> robots.txt </b> file. We recommend <b> robots.txt </b> files as a great way to keep portions of your site off limits to search engine spiders. For instance, there's probably no reason for Google to index your images directory or your cgi-bin directory, so why waste their time and your resources by allowing spiders to access parts of your site you don't need indexed. </p> <p class="newsletter-paragraph"> However, it your <b> robots.txt </b> file is written or set up incorrectly, you could be inadvertently shutting googlebot out of your site altogether. One common mistake we see is where someone places the following code in their <b> robots.txt</b>: </p> <div class="code-sample"> <br /> <b> User-agent: * <br /> Disallow: / </b> <br /> <br /> </div> <p class="newsletter-paragraph"> These two lines, when placed in a robots.txt file located in the top-level directory on your server, are enough to exclude every search engine spider from your entire site! Not only will you <b> not </b> get indexed by Google, you probably won't be indexed by <b> any </b> other search engine either. And even if you <i> were </i> indexed previously, a poorly done <b> robots.txt </b> file can easily get your site deleted from the engines. </p> <p class="newsletter-paragraph"> To insure you are crystal clear about the correct procedures, be sure to familiarize yourself with the <a href="http://www.robotstxt.org/wc/exclusion.html" rel="nofollow" class="external-link"> robots exclusion protocol</a>. </p> <p class="newsletter-paragraph"> ( <b> Editor's Note: </b> Use the <a href="http://www.searchenginepromotionhelp.com/m/robots-text-tester/robots-checker.php"> robots.txt tester </a> to check your robots file for errors or create a new one from scratch using the <a href="http://www.searchenginepromotionhelp.com/m/robots-text-creator/simple-robots-creator.php"> Simple robots.txt Creator. </a> ) </p> </li><li> <p class="newsletter-paragraph"> Another commonly overlooked reason for dropping out of the Google index is that your site recently lost some links. If your site was made up of pages that had almost no PageRank to begin with, and those pages lost some of their incoming links, it's possible that your PageRank dropped so low that your site was removed from Google's index. While rare, this does occasionally happen, so check your incoming links and make sure you still have enough good ones to keep you well-listed in Google. </p> </li><li> <p class="newsletter-paragraph"> Finally, sometimes getting booted from Google can simply be chalked up to faulty behavior by the Google spider. It's not easy to maintain an index of over four billion pages every month. Sometimes things go wrong. If you think this may be the case, your best recourse is to contact Google directly at <a href="mailto:help@google.com"> help@google.com</a>. <i> Calmly </i> explain your situation. <i> Politely </i> ask them why your pages were removed from their listings. If it <i> is </i> their fault, they will usually reinstate your site fairly quickly – that is, once they've responded to your email, which can take up to a week or more. </p> </li></ul> <!-- end body-content --> <!-- --> <p class="news-page-continued-on" align="center"> Continued: <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/google-ban-2.php"> Why Google May Ban You >>> </a> </p> <!-- --> <!-- phpdigExclude --> <blockquote class="news-source-credit"> Copyright 2005 by Planet Ocean, reprinted with permission. <br />Sign up for more <a href="http://www.searchenginehelp.com/seph/senews.shtml" target="_blank" rel="nofollow" class="external-link">Search Engine News</a> articles and learn about the <a href="http://www.searchenginehelp.com/seph/" target="_blank" rel="nofollow" class="external-link">UnFair Advantage Book on Winning the Search Engine Wars</a>.</blockquote> <!-- start the links to all articles --> <h3 align="center"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/google-promotion.php"> <span class="bright-highlight"> Click Here To See More Google-Specific Articles </span> </a> </h3> <h3 class="site-standard-headings" align="center"> Site Promotion Articles Indexes: </h3> <table align="center" bgcolor="#ffffff" border="1" cellpadding="2" cellspacing="0" width="400"> <!-- .................................................................. --> <tbody><tr> <td class="menu-heading"> All Articles Listings </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/promotion-help-articles-1.php"> Articles By Name </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/articles-by-year-current-year.php"> Articles By Date </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Articles By Category </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/index.php"> Link Popularity Improvement </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/pay-per-click/index.php"> Pay Per Click (PPC) </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/promotion-encyclopedia/index.php"> Promotion Encyclopedia </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-directories/index.php"> Search Directories </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/index.php"> Search Engine Optimization </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/index.php"> Search Engine Problems And Solutions </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/index.php"> Site Content And Design For Search Engines </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Search Engine Specific Articles </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/google-promotion.php"> Google Articles </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/yahoo-promotion.php"> Yahoo Articles </a> </td> </tr> </tbody></table> <!-- End the links to all articles --> </td> <td align="left" valign="top"> <!-- third column content --> <!--place holder for ad at top of columns articles-column-top.incl.php--> <!--place holder for ad at top of all columns--> <table class="paid-links" align="center" width="120"> <tbody><tr class="first-row"> <td class="first-cell"> Sponsored Link </td> </tr> <tr> <td class="second-cell"> <a href="http://www.inetgiant.com/" target="_blank"> Free Classifieds </a> <br /> Post your free classifieds. SELL TODAY! </td> </tr> </tbody></table> <table class="paid-links" align="center" width="120"> <tbody><tr class="first-row"> <td class="first-cell"> Your Ad Here </td> </tr> <tr> <td class="second-cell"> <a href="http://www.searchenginepromotionhelp.com/m/site-general/pages/purchase-text-link-ads.php"> Your Link Here </a> <br /> Advertise your site here, get incoming links from more than 300 pages.<br /><a href="http://www.searchenginepromotionhelp.com/m/site-general/pages/purchase-text-link-ads.php"> Learn More </a> </td> </tr> </tbody></table> <table align="center" bgcolor="#000066" border="0" cellpadding="5" width="120"> <tbody><tr> <td class="link-heading"> Recent Articles </td> </tr> <tr> <td class="right-article-cell"> <!-- File Revised On: 06/07/08 at 11:01 --> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/usability-affects-rankings.php" class="right-menu-anchor">Site Usability Influences Your Search Engine Rankings</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/how-age-affects-ranking.php" class="right-menu-anchor">How The Age Of A Website Affects Search Engine Rankings</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/what-people-click.php" class="right-menu-anchor">What Do People Click In Search Results?</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/site-text-too-complex.php" class="right-menu-anchor">Site Text Too Complex?</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/site-looks-like-spam-to-search-engines.php" class="right-menu-anchor">Does Your Site Look Like Spam To Search Engines?</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/pay-per-click/adwords-results-getting-worse.php" class="right-menu-anchor">Are Your AdWords Results Getting Worse?</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/get-google-sitelinks.php" class="right-menu-anchor">Get Google Sitelinks</a></p> </td> </tr> </tbody></table> <table align="center" bgcolor="#000066" border="0" cellpadding="5" width="120"> <tbody><tr> <td class="link-heading"> Most Popular Articles <!-- 9/20/07 created manually from logs --> </td> </tr> <tr> <td class="right-article-cell"> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/googles-new-spider.php" class="right-menu-anchor"> Google's New Web Page Spider </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/url-redirect-safe.php" class="right-menu-anchor"> Search Engine Safe URL Redirect </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/kei-good-indicator.php" class="right-menu-anchor"> KEI: A Good Indicator For Useful Keywords? </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/domain-redirection.php" class="right-menu-anchor"> Google PR Improved With Domain Redirection </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/google-ban-1.php" class="right-menu-anchor"> Dealing With A Google Ban </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/google-suggest.php" class="right-menu-anchor"> All You Need To Know About Google Suggest </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/guilt-by-association.php" class="right-menu-anchor"> Is Your WebSite Guilty By Association? </a> </p> </td> </tr> </tbody></table> <table align="center" bgcolor="#ffffff" border="0" cellpadding="2" cellspacing="0" width="120"> <tbody><tr> <td align="center"> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/po-win-search-engine-wars.php" target="_blank" rel="nofollow"> <img src="http://www.searchenginepromotionhelp.com/m/site-general/images/planet-ocean/se-wars-box.gif" alt="UnFair Advantage Book on Winning The Search Engine Wars" align="middle" height="140" hspace="3" vspace="3" width="119" /> </a> </td> </tr> <tr> <td align="center"> <small> <!-- 4/21/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/po-win-search-engine-wars.php" target="_blank" rel="nofollow" class="external-link"> <b> UnFair Advantage: </b> <br /> Winning The <br /> Search Engine Wars </a> </small> </td> </tr> </tbody></table> <!--place holder for ad at bottom of columns articles-column-bottom.incl.php--> <!--all-pages-column-bottom.incl.php--> <!--Start Bottom include articles-bottom-b.incl.php--> </td> </tr> <tr> <td> </td> <td> <p align="center"> <a href="http://www.searchenginepromotionhelp.com/m/site-general/pages/site-map.php"> </a></p><br /></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-3766701920783577426?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-12191297999387754942009-05-21T10:48:00.000-07:002009-05-21T10:49:17.804-07:00<h1 class="site-standard-headings" align="center"><br /> </h1> <!-- --> <h2 class="site-standard-headings" align="center"> Google's Bad Neighborhood Links Policy </h2> <!-- --> <p class="news-page-published-date" align="right"> Originally Published: November 14, 2006 </p> <p class="newsletter-paragraph"> Linking to other web sites can hurt your rankings if you link to the wrong web sites. Links to web spammers or "bad neighborhoods" on the web can have a negative effect on your rankings on Google and other search engines. </p> <p class="newsletter-paragraph"> A Google official has recently commented on bad neighborhood links and how they affect your web site rankings on Google. </p> <h3 class="site-standard-headings" align="left"> What Are Bad Neighborhood Links? </h3> <p class="newsletter-paragraph"> It seems that Google doesn't like the following type of web sites: </p> <ul><li> Free for all links pages (FFA) </li><li> Link farms (automated linking schemes with lots of unrelated links) </li><li> Known web spammers </li></ul> <p class="newsletter-paragraph"> Linking to that type of site can have a negative effect on your Google rankings. </p> <h3 class="site-standard-headings" align="left"> An Official Google Statement About Bad Neighborhood Links </h3> <p class="newsletter-paragraph"> In a <a href="http://www.webmasterworld.com/google/3101946.htm" target="_blank" rel="nofollow" class="external-link"> discussion </a> in a webmaster forum, Google's Adam Lasnik has recently clarified what Google looks for in regards to bad neighborhood penalties: </p> <ol><li> There is no relation between outbound links and Google's supplemental index. <br /> <br /> <i> "It’s unlikely that your outbound linking is causing your pages to be listed in the supplemental, rather than main index." <br /> <br /> </i> </li><li> Google looks for bad neighborhood linking patterns <br /> <br /> <i> "Also, be assured that we’re not looking to penalize folks for a 'bad' link here and there. Rather, our algorithms are tuned to look for patterns of 'egregious' linking behavior… both on individual sites and in the aggregate."<br /> <br /> </i> </li><li> You should check the links on your web site <br /> <br /> <i> "It's certainly in your users' interest that you regularly audit outgoing links on your site (especially prominent ones) to ensure that you're not losing folks' trust by sending them to inappropriate places or 404 pages.<br /> Sure, it's great to keep Google happy, but it's usually more important (long term) to have your users be return visitors." </i> </li></ol> <h3 class="site-standard-headings" align="left"> Google's Bad Neighborhood Links Policy And Your Web Site </h3> <p class="newsletter-paragraph"> Google looks for linking patterns. That means that it probably won't hurt your site if you link to a bad web site by mistake. Use a tool like the <a href="http://www.axandra.com/go.to/sephcom/1/inlinearelislinkpop" target="_blank" title="Learn More About Arelis Link Popularity Builder" rel="nofollow" class="external-link">ARELIS link popularity tool </a> to find good related web sites with which you can exchange links. </p> <p class="newsletter-paragraph"> Many links to 404 error pages might cause ranking problems. For that reason, it's a good idea to check the links on your web site every now and then. </p> <!-- end body-content --> <!-- --> <!-- phpdigExclude --> <blockquote class="news-source-credit"> <!-- %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% --> <p align="left"> Copyright by Axandra.com, publishers of: </p> <ul><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/ibphomefooter.php" title="IBP promotion software details" target="_blank" rel="nofollow" class="external-link"> IBP All In One Promotion Software </a> <br /> All You Need To Get Top 10 Rankings On Google And Yahoo! </li><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/writing-successful-adwords.php" title="Successful Advertising with Google AdWords eBook" target="_blank" rel="nofollow" class="external-link"> Successful Advertising With Google's AdWords </a> <br /> How To Optimize Your Pay Per Click Campaigns </li><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/roi-footer.php" title="Increase your profits and lower your ad costs with ROI Optimizer" target="_blank" rel="nofollow" class="external-link"> Marketing ROI Optimizer </a> <br /> Lower Your Costs And Increase Your Profits </li></ul> <p align="left"> <small> All product names, copyrights and trademarks mentioned in this newsletter are owned by their respective trademark and copyright holders. </small> </p> <!-- %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% --> </blockquote> <!-- start the links to other articles --> <h3 align="center"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/google-promotion.php"> <span class="bright-highlight"> Click Here To See More Google-Specific Articles </span> </a> </h3> <h3 class="site-standard-headings" align="center"> Site Promotion Articles Indexes: </h3> <!-- .................................................................. --> <table align="center" bgcolor="#ffffff" border="1" cellpadding="2" cellspacing="0" width="400"><tbody><tr> <td class="menu-heading"> All Articles Listings </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/promotion-help-articles-1.php"> Articles By Name </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/articles-by-year-current-year.php"> Articles By Date </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Articles By Category </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/index.php"> Link Popularity Improvement </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/pay-per-click/index.php"> Pay Per Click (PPC) </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/promotion-encyclopedia/index.php"> Promotion Encyclopedia </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-directories/index.php"> Search Directories </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/index.php"> Search Engine Optimization </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/index.php"> Search Engine Problems And Solutions </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/index.php"> Site Content And Design For Search Engines </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Search Engine Specific Articles </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/google-promotion.php"> Google Articles </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/yahoo-promotion.php"> Yahoo Articles </a></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-1219129799938775494?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-91337493601408598242009-05-21T10:47:00.000-07:002009-05-21T10:48:07.736-07:00<h1 class="site-standard-headings" align="center"><br /> </h1> <h2 class="site-standard-headings" align="center"> My Jeeves And New Engine Released </h2> <!-- --> <p class="news-page-author" align="center"> By Brent Winters </p> <!-- --> <p class="news-page-published-date" align="right"> Originally Published: September, 2004 </p> <!-- --> <p class="newsletter-paragraph"> Jeeves, the English butler mascot for the Ask Jeeves search engine has been very busy this month serving up a whole host of new features. The company appears to be serious about competing with industry giants Google, Yahoo, and MSN. In fact, you'll notice that Ask Jeeves' home page is very basic, much like Google's "search-centric" approach. </p> <p class="newsletter-paragraph"> Users can now perform local searches at <a href="http://web.ask.com/local" rel="nofollow" class="external-link"> http://web.ask.com/local</a>. What this means is that, for example, you can limit your search to dry cleaners located in Los Angeles, or tree trimming services in Orlando, Florida. </p> <p class="newsletter-paragraph"> The Emeryville, CA, based company has also announced the beginning of beta testing for a new "My Jeeves" service. The service is free and allows you to store Web pages into folders and then to search your "personal" content. Microsoft Internet Explorer already offers a very basic search button to scan pages that you've recently visited that are still found within your local cache. It will be interesting to see how Ask Jeeves plans to improve upon this. </p> <h3 class="site-standard-headings" align="left"> New Index Released </h3> <p class="newsletter-paragraph"> Teoma.com, also owned by Ask Jeeves, has released version 3 of its engine boasting 2.5 billion pages in its index. They now index PDF and flash content. Because of the many changes recently, it would be a good idea to check all of your rankings on Teoma and Ask Jeeves as they may have changed. </p> <p class="newsletter-paragraph"> For more information regarding Ask Jeeves changes, see <a href="http://www.searchenginewatch.com/searchday/article.php/3410441" rel="nofollow" class="external-link"> "Ask Jeeves Serves It Your Way" </a> and the <a href="http://webposition-gold.searchenginepromotionhelp.com/"> WebPosition Gold 3 Page Critic</a>. </p> <!-- --> <!-- end body-content --> <!-- phpdigExclude --> <blockquote class="news-source-credit"> This article is copyrighted and has been reprinted with permission from FirstPlace Software, the makers of <a href="http://webposition-gold.searchenginepromotionhelp.com/">WebPosition</a>.<br />FirstPlace Software helped define the SEO industry with the introduction of the first product to track your rankings on the major search engines and to help you improve those rankings. </blockquote> <!-- start the links to all articles --> <h3 class="site-standard-headings" align="center"> Site Promotion Articles Indexes: </h3> <!-- .................................................................. --> <table align="center" bgcolor="#ffffff" border="1" cellpadding="2" cellspacing="0" width="400"><tbody><tr> <td class="menu-heading"> All Articles Listings </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/promotion-help-articles-1.php"> Articles By Name </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/articles-by-year-current-year.php"> Articles By Date </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Articles By Category </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/index.php"> Link Popularity Improvement </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/pay-per-click/index.php"> Pay Per Click (PPC) </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/promotion-encyclopedia/index.php"> Promotion Encyclopedia </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-directories/index.php"> Search Directories </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/index.php"> Search Engine Optimization </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/index.php"> Search Engine Problems And Solutions </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/index.php"> Site Content And Design For Search Engines </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Search Engine Specific Articles </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/google-promotion.php"> Google Articles </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/yahoo-promotion.php"> Yahoo Articles </a></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-9133749360140859824?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-12169010441830291972009-05-21T10:46:00.000-07:002009-05-21T10:47:24.956-07:00<h1 class="site-standard-headings" align="center"><br /> </h1> <!-- --> <h2 class="site-standard-headings" align="center"> Fix Under Performing AdWords Campaigns </h2> <!-- --> <p class="news-page-published-date" align="right"> Originally Published: March 18, 2008 </p> <!-- --> <p class="newsletter-paragraph"> If you find that your per click prices are going through the roof while your conversions are going down you should check your AdWords strategy. </p> <p class="newsletter-paragraph"> In addition to the keywords that you choose for your campaign, your landing pages are a very important factor. The landing pages that you use with your pay per click ads greatly influence both your conversions and the per click prices. </p> <p class="newsletter-paragraph"> The following two strategies are often a quick fix for underperforming AdWords campaigns: </p> <h3 class="site-standard-headings" align="left"> 1. Optimize Your Landing Pages For Your Visitors </h3> <p class="newsletter-paragraph"> Attracting customers to your website through Google AdWords is one thing. It is a completely different thing to persuade visitors to your website to fulfill the goal of your landing page, e.g. to buy your product. </p> <p class="newsletter-paragraph"> Google AdWords cost you money as soon as a potential customer clicks on your AdWords ad. It makes no difference whether your destination URL is up or not, or whether the potential customer leaves your website prematurely because it loads too slowly. </p> <p class="newsletter-paragraph"> If you want conversions, your landing page must have a clearly defined goal. It must guide the visitor and it must contain a clear call to action. Your website visitors must be able to see within seconds what's in for them when they visit your website. </p> <h3 class="site-standard-headings" align="left"> 2. Optimize Your Landing Pages For Google's Spider </h3> <p class="newsletter-paragraph"> Google uses the <em> Quality Score </em> to determine the position and the cost of an ad. If possible, include the text of the AdWords ad and the most important keywords on your landing page. </p> <p class="newsletter-paragraph"> It often helps to <!-- 4/22/08 updated --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/ibp-top-10-optimizer.php" target="_blank" title="Get high rankings in Google and Yahoo with IBP's top-rated Top 10 Optimizer" rel="nofollow" class="external-link"> optimize </a> the landing page for the keywords with the highest click through rate (CTR). A web page that can get high rankings in the organic search results will also get a high Quality Score for that keyword. </p> <p class="newsletter-paragraph"> Google's Quality Score also includes other factors. Actually, Google uses four different Quality Scores to determine when and how ads are displayed. </p> <p class="newsletter-paragraph"> Using tightly themed ad groups with related landing pages is the first step to get better results with Google AdWords. </p> <p class="newsletter-paragraph"> Further information on how to find the best keywords for PPC, how to save weak campaigns, how to write successful ads, how to write successful landing pages, how to improve the Quality Score, an explanation of Google's different Quality Scores, information on which websites will always get a poor Quality Score and more can be found in our<!-- 4/23/08 updated --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/writing-successful-adwords.php" target="_blank" title="Successful Advertising with Google AdWords eBook" rel="nofollow" class="external-link"> AdWords eBook</a>. </p> <!-- end body-content --> <!-- --> <!-- phpdigExclude --> <blockquote class="news-source-credit"> <!-- %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% --> <p align="left"> Copyright by Axandra.com, publishers of: </p> <ul><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/ibphomefooter.php" title="IBP promotion software details" target="_blank" rel="nofollow" class="external-link"> IBP All In One Promotion Software </a> <br /> All You Need To Get Top 10 Rankings On Google And Yahoo! </li><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/writing-successful-adwords.php" title="Successful Advertising with Google AdWords eBook" target="_blank" rel="nofollow" class="external-link"> Successful Advertising With Google's AdWords </a> <br /> How To Optimize Your Pay Per Click Campaigns </li><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/roi-footer.php" title="Increase your profits and lower your ad costs with ROI Optimizer" target="_blank" rel="nofollow" class="external-link"> Marketing ROI Optimizer </a> <br /> Lower Your Costs And Increase Your Profits </li></ul> <p align="left"> <small> All product names, copyrights and trademarks mentioned in this newsletter are owned by their respective trademark and copyright holders. </small> </p> <!-- %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% --> </blockquote> <!-- start the links to other articles --> <h3 align="center"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/google-promotion.php"> <span class="bright-highlight"> Click Here To See More Google-Specific Articles </span> </a> </h3> <h3 class="site-standard-headings" align="center"> Site Promotion Articles Indexes: </h3> <!-- .................................................................. --> <table align="center" bgcolor="#ffffff" border="1" cellpadding="2" cellspacing="0" width="400"><tbody><tr> <td class="menu-heading"> All Articles Listings </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/promotion-help-articles-1.php"> Articles By Name </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/articles-by-year-current-year.php"> Articles By Date </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Articles By Category </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/index.php"> Link Popularity Improvement </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/pay-per-click/index.php"> Pay Per Click (PPC) </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/promotion-encyclopedia/index.php"> Promotion Encyclopedia </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-directories/index.php"> Search Directories </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/index.php"> Search Engine Optimization </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/index.php"> Search Engine Problems And Solutions </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/index.php"> Site Content And Design For Search Engines </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Search Engine Specific Articles </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/google-promotion.php"> Google Articles </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/yahoo-promotion.php"> Yahoo Articles </a></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-1216901044183029197?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-47582449467968773042009-05-21T10:40:00.000-07:002009-05-21T10:45:59.439-07:00<h1 class="site-standard-headings" align="center"><br /></h1> <!-- --> <p class="news-page-published-date" align="right"> Originally Published: April 29, 2003 </p> <!-- --> <p class="newsletter-paragraph"> A recent <a href="http://www.syllabus.com/article.asp?id=7477" target="_blank" class="external-link">article</a> in the Syllabus magazine pointed out that neither Google nor any other search tool can index all the information on the Internet: </p> <p class="newsletter-paragraph"> Although search engines such as Google, AllTheWeb or AltaVista have billions of Web pages in their databases, a large part of the Internet is virtually invisible to search engines. As the Syllabus magazine puts it: "A large portion of available information has been difficult or impossible to<br />search." </p> <p class="newsletter-paragraph"> Web pages can be part of the Invisible Web because they use technology on their pages that the index software programs of the search engines cannot understand. </p> <p class="newsletter-paragraph"> If your Web site is part of the Invisible Web and cannot be found on search engines, you're missing a lot of customers and you're losing a lot of money. </p> <h2 class="site-standard-headings" align="center">What Can You Do To Avoid The Invisible Web?</h2> <h3 class="site-standard-headings" align="left"> 1. Make Sure That Your Web Site Is Optimized For Search Engines </h3> <p class="newsletter-paragraph"> You should make sure that your Web site is optimized for search engines. Many Web sites are designed in a way that prevents them from being indexed by search engines. </p> <p class="newsletter-paragraph"> Don't build a Web site that consists of only flash elements and images. Search engines need plain text to index your site. </p> <p class="newsletter-paragraph"> There are many features that influence the ranking of your site on search engines. The <a href="http://www.axandra.com/go.to/sephcom/http://www.Axandra.com/web-promotion-tool" class="external-link">webmaster tool</a> IBP can tell you if your Web site is optimized correctly for the search engines. There are many more things to consider than just the title and META tags. </p> <p class="newsletter-paragraph"> If your Web site has a plain, simple and clear design, it's more likely that it will be found on search engines under keywords that are important for your business. </p> <h3 class="site-standard-headings" align="left"> 2. Make Sure That Surfers Can Find Your Web Site Through Other Ways </h3> <p class="newsletter-paragraph"> Search engines are not the only way people can find your site. Surfers also follow links and recommendations on other Web sites. If your Web site cannot be found on search engines, make sure that your Web site is linked by many other sites. </p> <p class="newsletter-paragraph"> This has several advantages for you. You'll benefit from the search engine ranking of the other pages because people who find the Web page that links to you also find your site through that link. </p> <p class="newsletter-paragraph"> Another big advantage is that search engines think that your Web site is important if many other Web sites link to you. The more popular the Web sites are that link to you, the higher your search engine ranking. And you'll also receive additional visitors from your partner sites. </p> <p class="newsletter-paragraph"> So make sure that as many good Web sites as possible link to your site. The webmaster tool ARELIS can <!-- 4/30/08 updated --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/link-builder.php" target="_blank" rel="nofollow" class="external-link" title="Improve the link popularity of your web site now"> help you</a> with that. </p> <p class="newsletter-paragraph"> In short, if your Web site is part of the Invisible Web, you're losing customers and money. Make sure that your Web site can be found through as many ways as possible. </p> <p class="newsletter-paragraph"> A good Web site promotion strategy that focuses on search engines <i>and</i> partner Web sites will bring targeted visitors to your Web site and it will increase your online revenue. </p> <!-- --> <!-- end body-content --> <!-- phpdigExclude --> <blockquote class="news-source-credit"> <!-- %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% --> <p align="left"> Copyright by Axandra.com, publishers of: </p> <ul><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/ibphomefooter.php" title="IBP promotion software details" target="_blank" rel="nofollow" class="external-link"> IBP All In One Promotion Software </a> <br /> All You Need To Get Top 10 Rankings On Google And Yahoo! </li><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/writing-successful-adwords.php" title="Successful Advertising with Google AdWords eBook" target="_blank" rel="nofollow" class="external-link"> Successful Advertising With Google's AdWords </a> <br /> How To Optimize Your Pay Per Click Campaigns </li><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/roi-footer.php" title="Increase your profits and lower your ad costs with ROI Optimizer" target="_blank" rel="nofollow" class="external-link"> Marketing ROI Optimizer </a> <br /> Lower Your Costs And Increase Your Profits </li></ul> <p align="left"> <small> All product names, copyrights and trademarks mentioned in this newsletter are owned by their respective trademark and copyright holders. </small> </p> <!-- %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% --> </blockquote> <!-- start the links to all articles --> <h3 class="site-standard-headings" align="center"> Site Promotion Articles Indexes: </h3> <!-- .................................................................. --> <table align="center" bgcolor="#ffffff" border="1" cellpadding="2" cellspacing="0" width="400"><tbody><tr> <td class="menu-heading"> All Articles Listings </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/promotion-help-articles-1.php"> Articles By Name </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/articles-by-year-current-year.php"> Articles By Date </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Articles By Category </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/index.php"> Link Popularity Improvement </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/pay-per-click/index.php"> Pay Per Click (PPC) </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/promotion-encyclopedia/index.php"> Promotion Encyclopedia </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-directories/index.php"> Search Directories </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/index.php"> Search Engine Optimization </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/index.php"> Search Engine Problems And Solutions </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/index.php"> Site Content And Design For Search Engines </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Search Engine Specific Articles </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/google-promotion.php"> Google Articles </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/yahoo-promotion.php"> Yahoo Articles </a></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-4758244946796877304?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-44311912829145138572009-05-21T10:36:00.000-07:002009-05-21T10:37:41.700-07:00<table align="center" border="0" cellpadding="3" width="100%"><tbody><tr><td align="left" valign="top"><h1 class="site-standard-headings" align="center"><br /> </h1> <!-- --> <h2 class="site-standard-headings" align="center"> Spammers Use Sitemaps File To Scrape Sites </h2> <!-- --> <p class="news-page-published-date" align="right"> Originally Published: May 15, 2007 </p> <!-- --> <p class="newsletter-paragraph"> A recent thread in a <a href="http://www.webmasterworld.com/google/3331979.htm" target="_blank" rel="nofollow" class="external-link"> webmaster forum </a> indicated that some search engine spammers might exploit the new XML sitemaps files. Has your sitemaps file been abused by spammers? Can using a sitemaps file harm your search engine rankings? </p> <h3 class="site-standard-headings" align="left"> What Is A Sitemaps XML File? </h3> <p class="newsletter-paragraph"> The big search engines (Google, Yahoo, MSN and Ask) introduced the Sitemaps protocol earlier this year. In its simplest form, a sitemap is an XML file that lists URLs for a site along with additional metadata about each URL: when it was last updated, how often it usually changes, how important it is, relative to other URLs in the site, etc. See our previous article [<a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/sitemaps-protocol-2.php">Sitemaps Protocol Supported By Google, Yahoo, MSN and Ask</a>] </p> <p class="newsletter-paragraph"> That information helps search engines to more intelligently crawl your site. The Sitemaps <a href="http://www.sitemaps.org/protocol.html" target="_blank" rel="nofollow" class="external-link"> protocol </a> is a standard that makes it easier to create a sitemap that can be parsed by all search engines. </p> <h3 class="site-standard-headings" align="left"> How Can A Sitemaps File Harm Your Rankings? </h3> <p class="newsletter-paragraph"> Some webmasters reported problems with duplicate content after adding a sitemaps XML file to their web sites. </p> <p class="newsletter-paragraph"> The content of their websites appeared on dubious websites that had nothing to do with the original sites. The content of the original websites had been duplicated on many other sites. The result was that the original sites might have received ranking penalties due to duplicate content. </p> <h3 class="site-standard-headings" align="left"> How Did This Duplication Happened? </h3> <p class="newsletter-paragraph"> Some search engine spammers used the sitemaps XML files to easily find contents for their scraper sites. </p> <p class="newsletter-paragraph"> A scraper site is a website that pulls all of its information from other websites using automated tools. The scraper software pulls different contents from other websites to create new web pages that are designed around special keywords. The scraped pages usually show AdSense ads with which the spammers hopes to make money. </p> <p class="newsletter-paragraph"> The new sitemaps XML files make it very easy for scraper tools to find content rich pages. Although the original intention of the sitemaps files was to inform search engines about every single page of your web site, they can also be used to inform spam bots about your pages. </p> <h3 class="site-standard-headings" align="left"> What Can You Do To Avoid Problems With Your Sitemaps File? </h3> <p class="newsletter-paragraph"> One possible solution is not to use any sitemaps file at all. In that case, scraper bots can still parse your web pages through the normal links on your web pages but that would be more difficult for them than using your sitemaps file. </p> <p class="newsletter-paragraph"> Another solution is to set up a sitemaps file and delete as soon as search engines have indexed that file. </p> <p class="newsletter-paragraph"> Do not use free sitemap generator tools. You don't know what they will do with your data and they might even use it to create scraper sites with your content. </p> <p class="newsletter-paragraph"> ( <b> Editor's Note: </b> Our <a href="http://www.searchenginepromotionhelp.com/m/spider-map/creator.php"> free spider map creator </a> is a quick and easy way to link to every page on your site so the search engine spiders can find them. Users link to it in different ways so it is not as easy for the spammers to find. We do not retain any data from your site. ) </p> <p class="newsletter-paragraph"> Unfortunately, there's not much that you can do to stop spammers from abusing your content. Use a tool such as <a href="http://www.copyscape.com/" target="_blank" rel="nofollow" class="external-link"> CopyScape </a> to find sites that have duplicated your content. </p> <!-- end body-content --> <!-- --> <!-- phpdigExclude --> <blockquote class="news-source-credit"> <!-- %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% --> <p align="left"> Copyright by Axandra.com, publishers of: </p> <ul><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/ibphomefooter.php" title="IBP promotion software details" target="_blank" rel="nofollow" class="external-link"> IBP All In One Promotion Software </a> <br /> All You Need To Get Top 10 Rankings On Google And Yahoo! </li><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/writing-successful-adwords.php" title="Successful Advertising with Google AdWords eBook" target="_blank" rel="nofollow" class="external-link"> Successful Advertising With Google's AdWords </a> <br /> How To Optimize Your Pay Per Click Campaigns </li><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/roi-footer.php" title="Increase your profits and lower your ad costs with ROI Optimizer" target="_blank" rel="nofollow" class="external-link"> Marketing ROI Optimizer </a> <br /> Lower Your Costs And Increase Your Profits </li></ul> <p align="left"> <small> All product names, copyrights and trademarks mentioned in this newsletter are owned by their respective trademark and copyright holders. </small> </p> <!-- %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% --> </blockquote> <!-- start the links to other articles --> <h3 class="site-standard-headings" align="center"> Site Promotion Articles Indexes: </h3> <table align="center" bgcolor="#ffffff" border="1" cellpadding="2" cellspacing="0" width="400"> <!-- .................................................................. --> <tbody><tr> <td class="menu-heading"> All Articles Listings </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/promotion-help-articles-1.php"> Articles By Name </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/articles-by-year-current-year.php"> Articles By Date </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Articles By Category </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/index.php"> Link Popularity Improvement </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/pay-per-click/index.php"> Pay Per Click (PPC) </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/promotion-encyclopedia/index.php"> Promotion Encyclopedia </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-directories/index.php"> Search Directories </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/index.php"> Search Engine Optimization </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/index.php"> Search Engine Problems And Solutions </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/index.php"> Site Content And Design For Search Engines </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Search Engine Specific Articles </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/google-promotion.php"> Google Articles </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/yahoo-promotion.php"> Yahoo Articles </a> </td> </tr> </tbody></table> <!-- End the links to all articles --> </td> <td align="left" valign="top"> <!-- third column content --> <table align="center" bgcolor="#ffffff" border="0" cellpadding="2" cellspacing="0" width="120"> <tbody><tr> <td align="center"> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/po-win-search-engine-wars.php" target="_blank" rel="nofollow"> <img src="http://www.searchenginepromotionhelp.com/m/site-general/images/planet-ocean/se-wars-box.gif" alt="UnFair Advantage Book on Winning The Search Engine Wars" align="middle" height="140" hspace="3" vspace="3" width="119" /> </a> </td> </tr> <tr> <td align="center"> <small> <!-- 4/21/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/po-win-search-engine-wars.php" target="_blank" rel="nofollow" class="external-link"> <b> UnFair Advantage: </b> <br /> Winning The <br /> Search Engine Wars </a> </small> </td> </tr> </tbody></table> <table align="center" bgcolor="#ffffff" border="0" cellpadding="2" cellspacing="0" width="120"> <tbody><tr> <td align="center"> <!-- 4/21/08 updated --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/ibp-intro-small-box.php" target="_blank" rel="nofollow"> <img src="http://www.searchenginepromotionhelp.com/m/site-general/images/axandra-images/ibp-2008.gif" alt="Get A Top 10 Search Engine Ranking" align="middle" height="125" hspace="3" vspace="3" width="125" /> </a> </td> </tr> <tr> <td align="center"> <small> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/ibp-intro-small-box.php" target="_blank" class="external-link" rel="nofollow"> Get A Top 10 <br /> Search Engine Ranking </a> </small> <br /> </td> </tr> </tbody></table> <!--place holder for ad at top of columns articles-column-top.incl.php--> <!--place holder for ad at top of all columns--> <table class="paid-links" align="center" width="120"> <tbody><tr class="first-row"> <td class="first-cell"> Sponsored Link </td> </tr> <tr> <td class="second-cell"> <a href="http://www.inetgiant.com/" target="_blank"> Free Classifieds </a> <br /> Post your free classifieds. SELL TODAY! </td> </tr> </tbody></table> <table class="paid-links" align="center" width="120"> <tbody><tr class="first-row"> <td class="first-cell"> Your Ad Here </td> </tr> <tr> <td class="second-cell"> <a href="http://www.searchenginepromotionhelp.com/m/site-general/pages/purchase-text-link-ads.php"> Your Link Here </a> <br /> Advertise your site here, get incoming links from more than 300 pages.<br /><a href="http://www.searchenginepromotionhelp.com/m/site-general/pages/purchase-text-link-ads.php"> Learn More </a> </td> </tr> </tbody></table> <table align="center" bgcolor="#000066" border="0" cellpadding="5" width="120"> <tbody><tr> <td class="link-heading"> Recent Articles </td> </tr> <tr> <td class="right-article-cell"> <!-- File Revised On: 06/07/08 at 11:01 --> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/usability-affects-rankings.php" class="right-menu-anchor">Site Usability Influences Your Search Engine Rankings</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/how-age-affects-ranking.php" class="right-menu-anchor">How The Age Of A Website Affects Search Engine Rankings</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/what-people-click.php" class="right-menu-anchor">What Do People Click In Search Results?</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/site-text-too-complex.php" class="right-menu-anchor">Site Text Too Complex?</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/site-looks-like-spam-to-search-engines.php" class="right-menu-anchor">Does Your Site Look Like Spam To Search Engines?</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/pay-per-click/adwords-results-getting-worse.php" class="right-menu-anchor">Are Your AdWords Results Getting Worse?</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/get-google-sitelinks.php" class="right-menu-anchor">Get Google Sitelinks</a></p> </td> </tr> </tbody></table> <table align="center" bgcolor="#000066" border="0" cellpadding="5" width="120"> <tbody><tr> <td class="link-heading"> Most Popular Articles <!-- 9/20/07 created manually from logs --> </td> </tr> <tr> <td class="right-article-cell"> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/googles-new-spider.php" class="right-menu-anchor"> Google's New Web Page Spider </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/url-redirect-safe.php" class="right-menu-anchor"> Search Engine Safe URL Redirect </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/kei-good-indicator.php" class="right-menu-anchor"> KEI: A Good Indicator For Useful Keywords? </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/domain-redirection.php" class="right-menu-anchor"> Google PR Improved With Domain Redirection </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/google-ban-1.php" class="right-menu-anchor"> Dealing With A Google Ban </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/google-suggest.php" class="right-menu-anchor"> All You Need To Know About Google Suggest </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/guilt-by-association.php" class="right-menu-anchor"> Is Your WebSite Guilty By Association? </a> </p> </td> </tr> </tbody></table> <!--place holder for ad at bottom of columns articles-column-bottom.incl.php--> <!--all-pages-column-bottom.incl.php--> <!--Start Bottom include articles-bottom-b.incl.php--> </td> </tr> <tr> <td> </td> <td> <p align="center"> <a href="http://www.searchenginepromotionhelp.com/m/site-general/pages/site-map.php"> Search Engine Promotion Help Site Map </a> </p></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-4431191282914513857?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-70058376837048652042009-05-21T10:35:00.000-07:002009-05-21T10:36:10.913-07:00<table align="center" border="0" cellpadding="3" width="100%"><tbody><tr><td align="left" valign="top"><h1 class="site-standard-headings" align="center"><br /> </h1> <!-- --> <h2 class="site-standard-headings" align="center"> Use Your Competitor's Secrets To Beat Them </h2> <!-- --> <p class="news-page-published-date" align="right"> Originally Published: June 27, 2006 </p> <!-- --> <p class="newsletter-paragraph"> You probably know that inbound links to your web site are very important if you want to get high rankings on Google, Yahoo or other major search engines. </p> <p class="newsletter-paragraph"> If you want to get high rankings for a special search term then you have to optimize a web page for that search term. In addition, you have to get many links from other web sites that point to the optimized web page. </p> <h3 class="site-standard-headings" align="left"> 50 Links Can Be Better Than 500 Links </h3> <p class="newsletter-paragraph"> A web page with 50 inbound links can have better rankings than a web page with 500 inbound links. </p> <p class="newsletter-paragraph"> In addition to the number of links, the quality of the links is also important. Links from related web sites that contain the targeted keyword are better than general links from unrelated sites. There are many other factors that influence the quality of a link. </p> <h3 class="site-standard-headings" align="left"> Analyze The Linking Structure Of Your Competitors </h3> <p class="newsletter-paragraph"> If your web page cannot be found in the top 10 results for your keyword, then you should analyze the linking structure of the top ranked web pages: </p> <ul><li> How many inbound links do the other web pages have? <br /> <br /></li><li> Are the other pages linked from .gov and .edu domains? <br /> <br /></li><li> Which web pages exactly link to your site and which web pages link to the top ranked pages? <br /> <br /></li><li> Are these pages different? What do you have to change? <br /> <br /></li></ul> <p class="newsletter-paragraph"> You should also analyze the web pages that link to the top ranked pages: </p> <ul><li> Do these pages use the keyword in the links? <br /> <br /></li><li> Do these pages use the keyword in their file names? <br /> <br /></li><li> Do these pages use the keyword in their document titles? <br /> <br /></li><li> Do these pages use the keyword in their body text? <br /> <br /></li><li> Which other keywords are used in the web pages that link to the top ranked pages? <br /> <br /></li></ul> <h3 class="site-standard-headings" align="left"> The Right Linking Structure Is The Key To Your Success </h3> <p class="newsletter-paragraph"> Getting the right links to your web site is the key to high search engine rankings. Many webmasters focus only on getting as many links as possible. That's your chance. </p> <p class="newsletter-paragraph"> If you know which links you need then you can get better results with fewer links. Focus on quality instead of quantity. </p> <p class="newsletter-paragraph"> Unfortunately, it is difficult and time-consuming to analyze the linking structure of the top ranked web pages. For that reason, we've developed the<!-- 4/30/08 updated --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/inbound-link-optimizer.php" target="_blank" rel="nofollow" class="external-link" title="Inbound Link Optimizer will help you to outperform your competitors">Top 10 Inbound Link Optimizer.</a> </p> <p class="newsletter-paragraph"> The Top 10 Inbound Link Optimizer analyzes the linking structure of the top 10 ranked web pages and it tells you exactly which links you need to leave your competition behind. It tells you in plain English sentences what you have to do to optimize the links to your web site. </p> <p class="newsletter-paragraph"> You need the right links to get high rankings on Google, Yahoo and other important search engines. IBP's <!-- 4/30/08 updated --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/inbound-link-optimizer.php" target="_blank" rel="nofollow" class="external-link" title="Inbound Link Optimizer will help you to outperform your competitors">inbound link optimizer </a> helps you to find the best linking structure for your web site as quickly as possible. </p> <p class="newsletter-paragraph"> If you also use IBP's <!-- 4/22/08 updated --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/ibp-top-10-optimizer.php" target="_blank" title="Get high rankings in Google and Yahoo with IBP's top-rated Top 10 Optimizer" rel="nofollow" class="external-link"> web page optimizer </a> to optimize the content of your web pages then it is very difficult not to get high search engine rankings for your web site. </p> <!-- end body-content --> <!-- --> <!-- phpdigExclude --> <blockquote class="news-source-credit"> <!-- %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% --> <p align="left"> Copyright by Axandra.com, publishers of: </p> <ul><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/ibphomefooter.php" title="IBP promotion software details" target="_blank" rel="nofollow" class="external-link"> IBP All In One Promotion Software </a> <br /> All You Need To Get Top 10 Rankings On Google And Yahoo! </li><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/writing-successful-adwords.php" title="Successful Advertising with Google AdWords eBook" target="_blank" rel="nofollow" class="external-link"> Successful Advertising With Google's AdWords </a> <br /> How To Optimize Your Pay Per Click Campaigns </li><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/roi-footer.php" title="Increase your profits and lower your ad costs with ROI Optimizer" target="_blank" rel="nofollow" class="external-link"> Marketing ROI Optimizer </a> <br /> Lower Your Costs And Increase Your Profits </li></ul> <p align="left"> <small> All product names, copyrights and trademarks mentioned in this newsletter are owned by their respective trademark and copyright holders. </small> </p> <!-- %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% --> </blockquote> <!-- start the links to other articles --> <h3 class="site-standard-headings" align="center"> Site Promotion Articles Indexes: </h3> <table align="center" bgcolor="#ffffff" border="1" cellpadding="2" cellspacing="0" width="400"> <!-- .................................................................. --> <tbody><tr> <td class="menu-heading"> All Articles Listings </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/promotion-help-articles-1.php"> Articles By Name </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/articles-by-year-current-year.php"> Articles By Date </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Articles By Category </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/index.php"> Link Popularity Improvement </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/pay-per-click/index.php"> Pay Per Click (PPC) </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/promotion-encyclopedia/index.php"> Promotion Encyclopedia </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-directories/index.php"> Search Directories </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/index.php"> Search Engine Optimization </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/index.php"> Search Engine Problems And Solutions </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/index.php"> Site Content And Design For Search Engines </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Search Engine Specific Articles </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/google-promotion.php"> Google Articles </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/yahoo-promotion.php"> Yahoo Articles </a> </td> </tr> </tbody></table> <!-- End the links to all articles --> </td> <td align="left" valign="top"> <!-- third column content --> <table align="center" bgcolor="#ffffff" border="0" cellpadding="2" cellspacing="0" width="120"> <tbody><tr> <td align="center"> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/po-win-search-engine-wars.php" target="_blank" rel="nofollow"> <img src="http://www.searchenginepromotionhelp.com/m/site-general/images/planet-ocean/se-wars-box.gif" alt="UnFair Advantage Book on Winning The Search Engine Wars" align="middle" height="140" hspace="3" vspace="3" width="119" /> </a> </td> </tr> <tr> <td align="center"> <small> <!-- 4/21/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/po-win-search-engine-wars.php" target="_blank" rel="nofollow" class="external-link"> <b> UnFair Advantage: </b> <br /> Winning The <br /> Search Engine Wars </a> </small> </td> </tr> </tbody></table> <table align="center" bgcolor="#ffffff" border="0" cellpadding="2" cellspacing="0" width="120"> <tbody><tr> <td align="center"> <!-- 4/21/08 updated --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/ibp-intro-small-box.php" target="_blank" rel="nofollow"> <img src="http://www.searchenginepromotionhelp.com/m/site-general/images/axandra-images/ibp-2008.gif" alt="Get A Top 10 Search Engine Ranking" align="middle" height="125" hspace="3" vspace="3" width="125" /> </a> </td> </tr> <tr> <td align="center"> <small> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/ibp-intro-small-box.php" target="_blank" class="external-link" rel="nofollow"> Get A Top 10 <br /> Search Engine Ranking </a> </small> <br /> </td> </tr> </tbody></table> <!--place holder for ad at top of columns articles-column-top.incl.php--> <!--place holder for ad at top of all columns--> <table class="paid-links" align="center" width="120"> <tbody><tr class="first-row"> <td class="first-cell"> Sponsored Link </td> </tr> <tr> <td class="second-cell"> <a href="http://www.inetgiant.com/" target="_blank"> Free Classifieds </a> <br /> Post your free classifieds. SELL TODAY! </td> </tr> </tbody></table> <table class="paid-links" align="center" width="120"> <tbody><tr class="first-row"> <td class="first-cell"> Your Ad Here </td> </tr> <tr> <td class="second-cell"> <a href="http://www.searchenginepromotionhelp.com/m/site-general/pages/purchase-text-link-ads.php"> Your Link Here </a> <br /> Advertise your site here, get incoming links from more than 300 pages.<br /><a href="http://www.searchenginepromotionhelp.com/m/site-general/pages/purchase-text-link-ads.php"> Learn More </a> </td> </tr> </tbody></table> <table align="center" bgcolor="#000066" border="0" cellpadding="5" width="120"> <tbody><tr> <td class="link-heading"> Recent Articles </td> </tr> <tr> <td class="right-article-cell"> <!-- File Revised On: 06/07/08 at 11:01 --> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/usability-affects-rankings.php" class="right-menu-anchor">Site Usability Influences Your Search Engine Rankings</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/how-age-affects-ranking.php" class="right-menu-anchor">How The Age Of A Website Affects Search Engine Rankings</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/what-people-click.php" class="right-menu-anchor">What Do People Click In Search Results?</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/site-text-too-complex.php" class="right-menu-anchor">Site Text Too Complex?</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/site-looks-like-spam-to-search-engines.php" class="right-menu-anchor">Does Your Site Look Like Spam To Search Engines?</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/pay-per-click/adwords-results-getting-worse.php" class="right-menu-anchor">Are Your AdWords Results Getting Worse?</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/get-google-sitelinks.php" class="right-menu-anchor">Get Google Sitelinks</a></p> </td> </tr> </tbody></table> <table align="center" bgcolor="#000066" border="0" cellpadding="5" width="120"> <tbody><tr> <td class="link-heading"> Most Popular Articles <!-- 9/20/07 created manually from logs --> </td> </tr> <tr> <td class="right-article-cell"> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/googles-new-spider.php" class="right-menu-anchor"> Google's New Web Page Spider </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/url-redirect-safe.php" class="right-menu-anchor"> Search Engine Safe URL Redirect </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/kei-good-indicator.php" class="right-menu-anchor"> KEI: A Good Indicator For Useful Keywords? </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/domain-redirection.php" class="right-menu-anchor"> Google PR Improved With Domain Redirection </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/google-ban-1.php" class="right-menu-anchor"> Dealing With A Google Ban </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/google-suggest.php" class="right-menu-anchor"> All You Need To Know About Google Suggest </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/guilt-by-association.php" class="right-menu-anchor"> Is Your WebSite Guilty By Association? </a> </p> </td> </tr> </tbody></table> <!--place holder for ad at bottom of columns articles-column-bottom.incl.php--> <!--all-pages-column-bottom.incl.php--> <!--Start Bottom include articles-bottom-b.incl.php--> </td> </tr> <tr> <td> </td> <td> <p align="center"> <a href="http://www.searchenginepromotionhelp.com/m/site-general/pages/site-map.php"> Search Engine Promotion Help Site Map </a> </p></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-7005837683704865204?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-48963950759687445982009-05-21T10:34:00.002-07:002009-05-21T10:35:38.262-07:00<table align="center" border="0" cellpadding="3" width="100%"><tbody><tr><td align="left" valign="top"><h1 class="site-standard-headings" align="center"><br /> </h1> <!-- --> <p class="news-page-published-date" align="right"> Originally Published: September 21, 2004 </p> <!-- --> <p class="newsletter-paragraph"> Last week, Amazon officially launched its search engine <a href="http://www.a9.com/" target="_blank" class="external-link">A9.com</a>. A9 is the first search engine with strong personalization features. It looks as if A9 has the potential to become a major search engine. </p> <h3 class="site-standard-headings" align="left"> What is special about A9? </h3> <p class="newsletter-paragraph"> The A9 search engine tries to provide a new search experience. A9 offers search results from different information sources, which are presented through selectable and adjustable columns (web and image search, book text search, movie information search, dictionary search, etc.) </p> <p class="newsletter-paragraph"> A9.com is "a search engine with a memory" as it returns results from the user's information, so with every search, users will see results from their own history, bookmarks, and diary. </p> <p class="newsletter-paragraph"> A9 also offers new features to manage online search. For example, a search history is stored and displayed to users anytime they are signed-in either from home or from work. </p> <p class="newsletter-paragraph"> A9 offers a diary that allows users to record, save and reference notes about any web page they visit. In addition, A9 offers a bookmark manager. </p> <h3 class="site-standard-headings" align="left"> A9 Privacy concerns </h3> <p class="newsletter-paragraph"> If you have an Amazon account, A9 will automatically recognize you. A9 also remembers what you searched in the past. A user's A9 activity can be tied to a user's history on Amazon.com. </p> <p class="newsletter-paragraph"> The A9 privacy policy says it very clearly: </p> <p class="newsletter-paragraph"> <i>"Please note that A9.com is a wholly owned subsidiary of Amazon.com Inc. If you have an account on Amazon.com and an Amazon.com cookie, information gathered by A9.com, as described in this privacy notice, may be correlated with any personally identifiable information that Amazon.com has and used by A9.com and Amazon.com to improve the services we offer."</i> </p> <p class="newsletter-paragraph"> If you use all A9 features and buy at Amazon, then Amazon knows who you are, your complete address, which web sites you visit, which products you purchase, etc. </p> <p class="newsletter-paragraph"> A9 is also available in a <a href="http://generic.a9.com/" target="_blank" class="external-link">generic</a> version that doesn't collect personal information. However, the generic version doesn't offer all features of the full version. </p> <h3 class="site-standard-headings" align="left"> What does A9 mean to you? </h3> <p class="newsletter-paragraph"> Although A9 currently uses Google index it might become a Google rival in the near future. A9's chief executive officer Udi Manber was the chief scientist at Yahoo before joining Amazon. </p> <p class="newsletter-paragraph"> A9's personalization features will probably be copied by other search engines soon. This might be the overture to a shift in the search engines market. The first other major search engine with personalization features is Ask Jeeves (see news below). </p> <!-- --> <!-- end body-content --> <!-- phpdigExclude --> <blockquote class="news-source-credit"> <!-- %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% --> <p align="left"> Copyright by Axandra.com, publishers of: </p> <ul><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/ibphomefooter.php" title="IBP promotion software details" target="_blank" rel="nofollow" class="external-link"> IBP All In One Promotion Software </a> <br /> All You Need To Get Top 10 Rankings On Google And Yahoo! </li><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/writing-successful-adwords.php" title="Successful Advertising with Google AdWords eBook" target="_blank" rel="nofollow" class="external-link"> Successful Advertising With Google's AdWords </a> <br /> How To Optimize Your Pay Per Click Campaigns </li><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/roi-footer.php" title="Increase your profits and lower your ad costs with ROI Optimizer" target="_blank" rel="nofollow" class="external-link"> Marketing ROI Optimizer </a> <br /> Lower Your Costs And Increase Your Profits </li></ul> <p align="left"> <small> All product names, copyrights and trademarks mentioned in this newsletter are owned by their respective trademark and copyright holders. </small> </p> <!-- %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% --> </blockquote> <!-- start the links to all articles --> <h3 class="site-standard-headings" align="center"> Site Promotion Articles Indexes: </h3> <table align="center" bgcolor="#ffffff" border="1" cellpadding="2" cellspacing="0" width="400"> <!-- .................................................................. --> <tbody><tr> <td class="menu-heading"> All Articles Listings </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/promotion-help-articles-1.php"> Articles By Name </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/articles-by-year-current-year.php"> Articles By Date </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Articles By Category </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/index.php"> Link Popularity Improvement </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/pay-per-click/index.php"> Pay Per Click (PPC) </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/promotion-encyclopedia/index.php"> Promotion Encyclopedia </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-directories/index.php"> Search Directories </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/index.php"> Search Engine Optimization </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/index.php"> Search Engine Problems And Solutions </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/index.php"> Site Content And Design For Search Engines </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Search Engine Specific Articles </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/google-promotion.php"> Google Articles </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/yahoo-promotion.php"> Yahoo Articles </a> </td> </tr> </tbody></table> <!-- End the links to all articles --> </td> <td align="left" valign="top"> <!-- third column content --> <table align="center" bgcolor="#ffffff" border="0" cellpadding="2" cellspacing="0" width="120"> <tbody><tr> <td align="center"> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/po-win-search-engine-wars.php" target="_blank" rel="nofollow"> <img src="http://www.searchenginepromotionhelp.com/m/site-general/images/planet-ocean/se-wars-box.gif" alt="UnFair Advantage Book on Winning The Search Engine Wars" align="middle" height="140" hspace="3" vspace="3" width="119" /> </a> </td> </tr> <tr> <td align="center"> <small> <!-- 4/21/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/po-win-search-engine-wars.php" target="_blank" rel="nofollow" class="external-link"> <b> UnFair Advantage: </b> <br /> Winning The <br /> Search Engine Wars </a> </small> </td> </tr> </tbody></table> <table align="center" bgcolor="#ffffff" border="0" cellpadding="2" cellspacing="0" width="120"> <tbody><tr> <td align="center"> <!-- 4/21/08 updated --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/ibp-intro-small-box.php" target="_blank" rel="nofollow"> <img src="http://www.searchenginepromotionhelp.com/m/site-general/images/axandra-images/ibp-2008.gif" alt="Get A Top 10 Search Engine Ranking" align="middle" height="125" hspace="3" vspace="3" width="125" /> </a> </td> </tr> <tr> <td align="center"> <small> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/ibp-intro-small-box.php" target="_blank" class="external-link" rel="nofollow"> Get A Top 10 <br /> Search Engine Ranking </a> </small> <br /> </td> </tr> </tbody></table> <!--place holder for ad at top of columns articles-column-top.incl.php--> <!--place holder for ad at top of all columns--> <table class="paid-links" align="center" width="120"> <tbody><tr class="first-row"> <td class="first-cell"> Sponsored Link </td> </tr> <tr> <td class="second-cell"> <a href="http://www.inetgiant.com/" target="_blank"> Free Classifieds </a> <br /> Post your free classifieds. SELL TODAY! </td> </tr> </tbody></table> <table class="paid-links" align="center" width="120"> <tbody><tr class="first-row"> <td class="first-cell"> Your Ad Here </td> </tr> <tr> <td class="second-cell"> <a href="http://www.searchenginepromotionhelp.com/m/site-general/pages/purchase-text-link-ads.php"> Your Link Here </a> <br /> Advertise your site here, get incoming links from more than 300 pages.<br /><a href="http://www.searchenginepromotionhelp.com/m/site-general/pages/purchase-text-link-ads.php"> Learn More </a> </td> </tr> </tbody></table> <table align="center" bgcolor="#000066" border="0" cellpadding="5" width="120"> <tbody><tr> <td class="link-heading"> Recent Articles </td> </tr> <tr> <td class="right-article-cell"> <!-- File Revised On: 06/07/08 at 11:01 --> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/usability-affects-rankings.php" class="right-menu-anchor">Site Usability Influences Your Search Engine Rankings</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/how-age-affects-ranking.php" class="right-menu-anchor">How The Age Of A Website Affects Search Engine Rankings</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/what-people-click.php" class="right-menu-anchor">What Do People Click In Search Results?</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/site-text-too-complex.php" class="right-menu-anchor">Site Text Too Complex?</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/site-looks-like-spam-to-search-engines.php" class="right-menu-anchor">Does Your Site Look Like Spam To Search Engines?</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/pay-per-click/adwords-results-getting-worse.php" class="right-menu-anchor">Are Your AdWords Results Getting Worse?</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/get-google-sitelinks.php" class="right-menu-anchor">Get Google Sitelinks</a></p> </td> </tr> </tbody></table> <table align="center" bgcolor="#000066" border="0" cellpadding="5" width="120"> <tbody><tr> <td class="link-heading"> Most Popular Articles <!-- 9/20/07 created manually from logs --> </td> </tr> <tr> <td class="right-article-cell"> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/googles-new-spider.php" class="right-menu-anchor"> Google's New Web Page Spider </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/url-redirect-safe.php" class="right-menu-anchor"> Search Engine Safe URL Redirect </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/kei-good-indicator.php" class="right-menu-anchor"> KEI: A Good Indicator For Useful Keywords? </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/domain-redirection.php" class="right-menu-anchor"> Google PR Improved With Domain Redirection </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/google-ban-1.php" class="right-menu-anchor"> Dealing With A Google Ban </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/google-suggest.php" class="right-menu-anchor"> All You Need To Know About Google Suggest </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/guilt-by-association.php" class="right-menu-anchor"> Is Your WebSite Guilty By Association? </a> </p> </td> </tr> </tbody></table> <!--place holder for ad at bottom of columns articles-column-bottom.incl.php--> <!--all-pages-column-bottom.incl.php--> <!--Start Bottom include articles-bottom-b.incl.php--> </td> </tr> <tr> <td> </td> <td> <p align="center"> <a href="http://www.searchenginepromotionhelp.com/m/site-general/pages/site-map.php"> Search Engine Promotion Help Site Map </a> </p></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-4896395075968744598?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-67462310535719121842009-05-21T10:34:00.001-07:002009-05-21T10:34:28.051-07:00<h1 class="site-standard-headings" align="center"><br /> </h1> <!-- --> <h2 class="site-standard-headings" align="center"> New Stanford University Guidelines </h2> <!-- --> <p class="news-page-published-date" align="right"> Originally Published: February 7, 2006 </p> <!-- --> <p class="newsletter-paragraph"> The Stanford University has compiled a list of <a href="http://credibility.stanford.edu/guidelines/index.html" target="_blank" rel="nofollow" class="external-link"> 10 guidelines for building the credibility of a web site.</a> These guidelines are based on three years of research and on several studies about that topic. </p> <p class="newsletter-paragraph"> The Stanford list confirms the recommendations we gave in previous issues of this newsletter and the tips that are available in the marketing tips section in<!-- 4/22/08 updated --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/ibp-intro-inline.php" target="_blank" title="IBP promotion software details" rel="nofollow" class="external-link"> IBP Promotion Software [Offsite information]</a>. Although the information in the Stanford list is not new, it is still very important if you want to be successful with your web site. </p> <h3 class="site-standard-headings" align="left"> Why Is Credibility Important? </h3> <p class="newsletter-paragraph"> Credibility is crucial if you want to make money with your web site. Your web site visitors must have trust in your company. It's pointless to spend a lot of work on getting visitors from search engines if these visitors don't convert to sales. </p> <table bgcolor="#f6f6ff" border="1" cellpadding="20" cellspacing="0" width="100%"> <tbody><tr> <td> <h3 class="site-standard-headings" align="left"> The Stanford Guidelines For Web Credibility: </h3> <ul><li style="margin-bottom: 10px;"> Make it easy to verify the accuracy of the information on your site. </li><li style="margin-bottom: 10px;"> Show that there's a real organization behind your site. </li><li style="margin-bottom: 10px;"> Highlight the expertise in your organization and in the content and services you provide. </li><li style="margin-bottom: 10px;"> Show that honest and trustworthy people stand behind your site. </li><li style="margin-bottom: 10px;"> Make it easy to contact you. </li><li style="margin-bottom: 10px;"> Design your site so it looks professional (or is appropriate for your purpose). </li><li style="margin-bottom: 10px;"> Make your site easy to use -- and useful. </li><li style="margin-bottom: 10px;"> Update your site's content often (at least show it's been reviewed recently). </li><li style="margin-bottom: 10px;"> Use restraint with any promotional content (e.g., ads, offers). </li><li style="margin-bottom: 10px;"> Avoid errors of all types, no matter how small they seem. </li></ul> </td> </tr> </tbody></table> <h3 class="site-standard-headings" align="left"> What Does This Mean To Your Web Site? </h3> <p class="newsletter-paragraph"> Make sure that your web pages are optimized for human web surfers before you start with your search engine optimization activities. Your web pages must be appealing, credible and convincing. </p> <h3 class="site-standard-headings" align="left"> Getting More Visitors Means Getting More Sales </h3> <p class="newsletter-paragraph"> When you're sure that your web pages generate sales, optimize them for high search engine rankings. Focus on people first, then on search engines. </p> <p class="newsletter-paragraph"> If you have convincing web pages, getting more web site visitors means getting more sales. <a href="http://www.axandra.com/go.to/sephcom/http://www.axandra.com/" target="_blank" title="Axandra Software home of IBP &amp; Arelis promotion software" rel="nofollow" class="external-link">These web site promotion tools </a> help you to get as many visitors as possible. </p> <!-- end body-content --> <!-- --> <!-- phpdigExclude --> <blockquote class="news-source-credit"> <!-- %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% --> <p align="left"> Copyright by Axandra.com, publishers of: </p> <ul><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/ibphomefooter.php" title="IBP promotion software details" target="_blank" rel="nofollow" class="external-link"> IBP All In One Promotion Software </a> <br /> All You Need To Get Top 10 Rankings On Google And Yahoo! </li><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/writing-successful-adwords.php" title="Successful Advertising with Google AdWords eBook" target="_blank" rel="nofollow" class="external-link"> Successful Advertising With Google's AdWords </a> <br /> How To Optimize Your Pay Per Click Campaigns </li><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/roi-footer.php" title="Increase your profits and lower your ad costs with ROI Optimizer" target="_blank" rel="nofollow" class="external-link"> Marketing ROI Optimizer </a> <br /> Lower Your Costs And Increase Your Profits </li></ul> <p align="left"> <small> All product names, copyrights and trademarks mentioned in this newsletter are owned by their respective trademark and copyright holders. </small> </p> <!-- %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% --> </blockquote> <!-- start the links to other articles --> <h3 class="site-standard-headings" align="center"> Site Promotion Articles Indexes: </h3> <!-- .................................................................. --> <table align="center" bgcolor="#ffffff" border="1" cellpadding="2" cellspacing="0" width="400"><tbody><tr> <td class="menu-heading"> All Articles Listings </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/promotion-help-articles-1.php"> Articles By Name </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/articles-by-year-current-year.php"> Articles By Date </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Articles By Category </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/index.php"> Link Popularity Improvement </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/pay-per-click/index.php"> Pay Per Click (PPC) </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/promotion-encyclopedia/index.php"> Promotion Encyclopedia </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-directories/index.php"> Search Directories </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/index.php"> Search Engine Optimization </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/index.php"> Search Engine Problems And Solutions </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/index.php"> Site Content And Design For Search Engines </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Search Engine Specific Articles </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/google-promotion.php"> Google Articles </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/yahoo-promotion.php"> Yahoo Articles </a></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-6746231053571912184?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-9592261690556106962009-05-21T10:33:00.001-07:002009-05-21T10:33:42.693-07:00<table align="center" border="0" cellpadding="3" width="100%"><tbody><tr><td align="left" valign="top"><h1 class="site-standard-headings" align="center"><br /> </h1> <!-- --> <h2 class="site-standard-headings" align="center"> Track The Effectiveness Of Your Marketing Effort </h2> <!-- --> <p class="news-page-part-number" align="center"> Part 1 </p> <!-- --> <p class="news-page-author" align="center"> By Carlton Lovegrove </p> <!-- --> <p class="news-page-published-date" align="right"> Originally Published: March, 15 2005 </p> <!-- --> <p class="newsletter-paragraph"> An important component of any ecommerce initiative is to track the effectiveness of the marketing effort. Through careful analysis of a web site's statistics much information can be gleaned that can be further used to fine tune the advertising, web site content, and customer relationship management strategies and policies. These are all important elements of Internet Marketing plans and strategies that can ultimately dictate the success or failure of any ecommerce initiative. </p> <p class="newsletter-paragraph"> Surfing the World Wide Web involves traversing the connections among hyperlinked documents. It is one of the most common ways of accessing web pages. Theories and models are beginning to explain how observed patterns of surfing behavior emerge from fundamental human information search processes. Therefore, the ability to predict surfing patterns has the potential to be instrumental in solving many problems facing producers and consumers of web page content. For instance, web site designs can be evaluated and optimized by predicting how users will surf through their structures. Web client and server applications can also reduce user perceived network latency by pre-fetching content predicted to be on the surfing path of individual users or groups of users with similar surfing patterns. Systems and user interfaces can be enhanced by the ability to recommend content of interest to users, or by displaying information in a way that best matches users' interests. Proper analysis of a web site's activity is therefore an important process that supports an enhanced and intelligent design of a web site. </p> <p class="newsletter-paragraph"> A common and popular source of tracking data and statistics for any website is the log file on the web server. Most web servers have a system for recording all requests for web site objects to a log file. The data in the log file indicates which objects were requested, when, and information about whom or what requested them. Therefore, with the appropriate software that is used to process this data, company managers and executives can measure the success of their websites and develop appropriate strategies to address weaknesses and enhance their prospects for future success by assessing their site's <em> visibility </em> (the ease with which customers can locate your site), <em> navigability </em> (the paths that customers use to navigate through your site), and the <em> usability </em> (how easy is it for customers to use your site). </p> <p class="newsletter-paragraph"> However, complete reliance on data collected in log files has its pitfalls, some of which will be discussed in this article. Other tools such as tracking counters help overcome some of the problems encountered with log file analysis. Therefore, an intelligent selection of site statistics software requires the ability to recognize the strengths and weaknesses of each tool in order to effectively strike a balance that realizes the missions and goals of your organization. Understanding the statistics provided by web site analysis software is critical in order to properly interpret, evaluate, and design subsequent marketing strategies. </p> <h3 class="site-standard-headings" align="left"> Log file data </h3> <p class="newsletter-paragraph"> While web servers have the ability to record vast amounts of information, relatively few fields are typically recorded. Several formats have evolved from the Common Logfile Format (CLF), including the Extended Logfile Format (ECLF) as well as a variety of customized formats. For the most part, the following fields are recorded by web servers: </p> <ul><li> the time of the request in seconds, </li><li> the machine making the request is recorded as either the domain name or IP address, </li><li> the name of the requested URL as specified by the client, </li><li> the size of the transferred URL, and </li><li> various HTTP related information like version number, method, and return status. </li></ul> <p class="newsletter-paragraph"> Various web servers also enable other fields to be recorded, the most common of which are: </p> <ul><li> the URL of the previously viewed page (the “referrer” field), </li><li> the identity of the software used to make the request (the “user agent” field), and </li><li> a unique identifier issued by the server to each client (typically a “cookie”). </li></ul> <p class="newsletter-paragraph"> Understanding how all of this data is interpreted and displayed in a user readable format for subsequent decision analysis is an important component of any statistical analysis. It is therefore crucial that users be aware that there are different ways that the statistical analysis software can present the data to you. Subsequent sections of this article address some of the important decisions that the statistical analysis software must make when creating reports on your web site activity. </p> <!-- end body-content --> <!-- --> <p class="news-page-continued-on" align="center"> Continued: <a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/site-statistics-strategy-2.php"> A Comprehensive Strategy for Using Web Site Statistics Part 2 >>> </a> </p> <!-- --> <!-- phpdigExclude --> <blockquote class="news-source-credit"> Carlton Lovegrove is a PhD of Information Systems</blockquote> <!-- start the links to other articles --> <h3 class="site-standard-headings" align="center"> Site Promotion Articles Indexes: </h3> <table align="center" bgcolor="#ffffff" border="1" cellpadding="2" cellspacing="0" width="400"> <!-- .................................................................. --> <tbody><tr> <td class="menu-heading"> All Articles Listings </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/promotion-help-articles-1.php"> Articles By Name </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/articles-by-year-current-year.php"> Articles By Date </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Articles By Category </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/index.php"> Link Popularity Improvement </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/pay-per-click/index.php"> Pay Per Click (PPC) </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/promotion-encyclopedia/index.php"> Promotion Encyclopedia </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-directories/index.php"> Search Directories </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/index.php"> Search Engine Optimization </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/index.php"> Search Engine Problems And Solutions </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/index.php"> Site Content And Design For Search Engines </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Search Engine Specific Articles </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/google-promotion.php"> Google Articles </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/yahoo-promotion.php"> Yahoo Articles </a> </td> </tr> </tbody></table> <!-- End the links to all articles --> </td> <td align="left" valign="top"> <!-- third column content --> <table align="center" bgcolor="#ffffff" border="0" cellpadding="2" cellspacing="0" width="120"> <tbody><tr> <td align="center"> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/po-win-search-engine-wars.php" target="_blank" rel="nofollow"> <img src="http://www.searchenginepromotionhelp.com/m/site-general/images/planet-ocean/se-wars-box.gif" alt="UnFair Advantage Book on Winning The Search Engine Wars" align="middle" height="140" hspace="3" vspace="3" width="119" /> </a> </td> </tr> <tr> <td align="center"> <small> <!-- 4/21/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/po-win-search-engine-wars.php" target="_blank" rel="nofollow" class="external-link"> <b> UnFair Advantage: </b> <br /> Winning The <br /> Search Engine Wars </a> </small> </td> </tr> </tbody></table> <table align="center" bgcolor="#ffffff" border="0" cellpadding="2" cellspacing="0" width="120"> <tbody><tr> <td align="center"> <!-- 4/21/08 updated --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/ibp-intro-small-box.php" target="_blank" rel="nofollow"> <img src="http://www.searchenginepromotionhelp.com/m/site-general/images/axandra-images/ibp-2008.gif" alt="Get A Top 10 Search Engine Ranking" align="middle" height="125" hspace="3" vspace="3" width="125" /> </a> </td> </tr> <tr> <td align="center"> <small> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/ibp-intro-small-box.php" target="_blank" class="external-link" rel="nofollow"> Get A Top 10 <br /> Search Engine Ranking </a> </small> <br /> </td> </tr> </tbody></table> <!--place holder for ad at top of columns articles-column-top.incl.php--> <!--place holder for ad at top of all columns--> <table class="paid-links" align="center" width="120"> <tbody><tr class="first-row"> <td class="first-cell"> Sponsored Link </td> </tr> <tr> <td class="second-cell"> <a href="http://www.inetgiant.com/" target="_blank"> Free Classifieds </a> <br /> Post your free classifieds. SELL TODAY! </td> </tr> </tbody></table> <table class="paid-links" align="center" width="120"> <tbody><tr class="first-row"> <td class="first-cell"> Your Ad Here </td> </tr> <tr> <td class="second-cell"> <a href="http://www.searchenginepromotionhelp.com/m/site-general/pages/purchase-text-link-ads.php"> Your Link Here </a> <br /> Advertise your site here, get incoming links from more than 300 pages.<br /><a href="http://www.searchenginepromotionhelp.com/m/site-general/pages/purchase-text-link-ads.php"> Learn More </a> </td> </tr> </tbody></table> <table align="center" bgcolor="#000066" border="0" cellpadding="5" width="120"> <tbody><tr> <td class="link-heading"> Recent Articles </td> </tr> <tr> <td class="right-article-cell"> <!-- File Revised On: 06/07/08 at 11:01 --> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/usability-affects-rankings.php" class="right-menu-anchor">Site Usability Influences Your Search Engine Rankings</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/how-age-affects-ranking.php" class="right-menu-anchor">How The Age Of A Website Affects Search Engine Rankings</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/what-people-click.php" class="right-menu-anchor">What Do People Click In Search Results?</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/site-text-too-complex.php" class="right-menu-anchor">Site Text Too Complex?</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/site-looks-like-spam-to-search-engines.php" class="right-menu-anchor">Does Your Site Look Like Spam To Search Engines?</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/pay-per-click/adwords-results-getting-worse.php" class="right-menu-anchor">Are Your AdWords Results Getting Worse?</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/get-google-sitelinks.php" class="right-menu-anchor">Get Google Sitelinks</a></p> </td> </tr> </tbody></table> <table align="center" bgcolor="#000066" border="0" cellpadding="5" width="120"> <tbody><tr> <td class="link-heading"> Most Popular Articles <!-- 9/20/07 created manually from logs --> </td> </tr> <tr> <td class="right-article-cell"> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/googles-new-spider.php" class="right-menu-anchor"> Google's New Web Page Spider </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/url-redirect-safe.php" class="right-menu-anchor"> Search Engine Safe URL Redirect </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/kei-good-indicator.php" class="right-menu-anchor"> KEI: A Good Indicator For Useful Keywords? </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/domain-redirection.php" class="right-menu-anchor"> Google PR Improved With Domain Redirection </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/google-ban-1.php" class="right-menu-anchor"> Dealing With A Google Ban </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/google-suggest.php" class="right-menu-anchor"> All You Need To Know About Google Suggest </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/guilt-by-association.php" class="right-menu-anchor"> Is Your WebSite Guilty By Association? </a> </p> </td> </tr> </tbody></table> <!--place holder for ad at bottom of columns articles-column-bottom.incl.php--> <!--all-pages-column-bottom.incl.php--> <!--Start Bottom include articles-bottom-b.incl.php--> </td> </tr> <tr> <td> </td> <td> <p align="center"> <a href="http://www.searchenginepromotionhelp.com/m/site-general/pages/site-map.php"> Search Engine Promotion Help Site Map </a> </p></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-959226169055610696?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-19365297196786966882009-05-21T10:32:00.001-07:002009-05-21T10:32:58.234-07:00<h1 class="site-standard-headings" align="center"><br /> </h1> <p align="left"> We have searched the web and compiled a database of useful articles on web site promotion using search engines. We think you will find the following search engine promotion articles helpful and thought provoking. </p> <p class="standard-class"> We have added an index to popular articles about Google: <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/google-promotion.php"> Google Promotion Articles: Google News &amp; Tips </a> </p> <p align="left"> If you know of any good sources of search engine promotion news and articles, please <a href="http://www.searchenginepromotionhelp.com/m/site-general/pages/contact.php"> contact Search Engine Promotion Help.com </a> so we can reveiw your suggestion for possible inclusion in our site. </p> <h3 align="center"> Page 1 </h3> <!-- start links to news--> <!-- File Revised On: 06/07/08 at 11:01 --><ul><li><h5 align="left"><a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/avoid-google-spam-filters-1.php">15 Google Spam Filters And How To Avoid Them - Part 1</a></h5></li><li><h5 align="left"><a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/site-statistics-strategy-1.php">A Comprehensive Strategy for Using Web Site Statistics</a></h5></li><li><h5 align="left"><a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/add-site-credibility.php">Add Credibility To Your Web Site</a></h5></li><li><h5 align="left"><a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/amazon-search-engine.php">Amazon's New Search Engine A9</a></h5></li><li><h5 align="left"><a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/competitor-link-structure.php">Analyze Your Competitor's Site Linking Structure - Use Your Competitor's Secrets To Beat Them</a></h5></li><li><h5 align="left"><a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/spammers-exploiting-pages.php">Are Search Engine Spammers Exploiting Your Web Pages?</a></h5></li><li><h5 align="left"><a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/part-of-invisible-web.php">Are You Part Of The Invisible Web?</a></h5></li><li><h5 align="left"><a href="http://www.searchenginepromotionhelp.com/m/articles/pay-per-click/adwords-results-getting-worse.php">Are Your AdWords Results Getting Worse?</a></h5></li><li><h5 align="left"><a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/ask-jeeves-local.php">AskJeeves Adds Localized Search, My Jeeves, And More!</a></h5></li><li><h5 align="left"><a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/bad-neighborhood-links.php">Bad Neighborhood Links: Links To Other Web Sites Can Hurt Your Rankings</a></h5></li><li><h5 align="left"><a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/google-ban-1.php">Banned By Google? Dealing With A Google Ban</a></h5></li><li><h5 align="left"><a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/guilt-by-association.php">Banned Shared IP Address: Is Your WebSite Guilty By Association?</a></h5></li><li><h5 align="left"><a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/bigdaddy-google.php">Big Daddy: Big Changes On Google</a></h5></li><li><h5 align="left"><a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/block-odp-descriptions-google-msn.php">Block ODP Descriptions In Google, MSN - Prevent Search Engines From Using Open Directory Project Descriptions</a></h5></li><li><h5 align="left"><a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/block-level-link-analysis.php">Block-Level Link Analysis - What Does It Mean To You?</a></h5></li><li><h5 align="left"><a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/links-popularity-do-dont.php">Building Your Site's Link Popularity: Do's and Don'ts</a></h5></li><li><h5 align="left"><a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/online-press-releases.php">Can Online Press Releases Really Help Your Search Engine Rankings?</a></h5></li><li><h5 align="left"><a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/too-many-links.php">Can Too Many Links Hurt Your Web Site Rankings?</a></h5></li><li><h5 align="left"><a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/choose-best-keywords-1.php">Choosing the Best Keywords: Target Niches, Think Like Your Target Audience</a></h5></li><li><h5 align="left"><a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/choose-right-keywords.php">Choosing The Right Keywords: Compiling &amp; 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href="http://www.searchenginepromotionhelp.com/m/articles/pay-per-click/providers-pay-traffic.php">Content Providers: How Much To Bid for Traffic?</a></h5></li><li><h5 align="left"><a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/visitors-dont-convert-1.php">Converting Web Site Visitors Into Sales</a></h5></li><li><h5 align="left"><a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/css-spam-google-ban.php">CSS Spam And Google: Spamming Google May Bring A Ban</a></h5></li><li><h5 align="left"><a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/keep-visitors-404-page.php">Custom 404 (Not Found) Error Pages</a></h5></li><li><h5 align="left"><a href="http://www.searchenginepromotionhelp.com/m/articles/promotion-encyclopedia/deep-linking.php">Deep Linking</a></h5></li><li><h5 align="left"><a 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href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/google-print-enhancements.php">Enhancements Made to Google Print</a></h5></li><li><h5 align="left"><a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/google-relevant-keywords.php">Finding Relevant Keywords With Google</a></h5></li><li><h5 align="left"><a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/number-1-rank-how-much-better.php">First Position Versus Number 10 Ranking?</a></h5></li><li><h5 align="left"><a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/rank-well-with-flash-movies.php">Flash Movies: Improving Search Engine Indexing And Ranking</a></h5></li></ul> <!-- selet the year --><h4 class="site-standard-headings" align="center">Select Article Page</h4><p align="center"><a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/promotion-help-articles-1.php">1</a> | <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/promotion-help-articles-2.php">2</a> | <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/promotion-help-articles-3.php">3</a> | <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/promotion-help-articles-4.php">4</a> | <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/promotion-help-articles-5.php">5</a> | <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/promotion-help-articles-6.php">6</a> | <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/promotion-help-articles-7.php">7</a></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-1936529719678696688?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-660317743742018072009-05-21T10:31:00.001-07:002009-05-21T10:31:52.168-07:00<h1 class="site-standard-headings" align="center"><br /> </h1> <!-- --> <h2 class="site-standard-headings" align="center"> Domain Name Influences On Google Rankings </h2> <!-- --> <p class="news-page-published-date" align="right"> Originally Published: April 12, 2005 </p> <!-- --> <p class="newsletter-paragraph"> Google has recently filed a <a href="http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&amp;Sect2=HITOFF&amp;p=1&amp;u=/netahtml/PTO/search-bool.html&amp;r=1&amp;f=G&amp;l=50&amp;co1=AND&amp;d=PG01&amp;s1=20050071741&amp;OS=20050071741&amp;RS=20050071741" target="_blank" class="external-link"> patent </a> that details many points that Google uses to rank web pages. The title of the patent is "Information retrieval based on historical data" and it reveals details of algorithms that Google uses in addition to its main ranking algorithms. </p> <p class="newsletter-paragraph"> In this article, we're trying to find out what this means to your web site and what you have to do to optimize your web pages so that you get high rankings on Google. <a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/google-secrets-revealed-1.php"> (Part 1: How Page Changes Affect Rankings On Google) </a> . </p> <h3 class="site-standard-headings" align="left"> How Your Domain Name Can Influence Your Rankings On Google </h3> <p class="newsletter-paragraph"> The patent specification revealed a lot of information about possible ways Google might use your domain name to determine the ranking of your site. </p> <p class="newsletter-paragraph"> Google mentions specific types of <i> information relating to how a document is hosted within a computer network </i> that can influence the ranking of a web site. For example, Google tries to determine the legitimacy of a domain name. </p> <p class="newsletter-paragraph"> According to Google, valuable domains are often paid for several years in advance while doorway or throwaway domains are rarely used for more than a year. To determine the value of a domain, Google records the following information: </p> <ul><li> the length of the domain registration (one year <-> several years) </li><li> the address of the web site owner, the admin and the technical contact </li><li> the stability of data and host company </li><li> the number of pages on a web site (web sites must have more than one page) </li></ul> <p class="newsletter-paragraph"> Google claims that they have a list of known bad contact information, name servers and IP addresses that helps them to find out whether a spammer is running a domain. </p> <p class="newsletter-paragraph"> In addition, the patent specification claims that Google might check the information of a name server in several ways. For example, good name servers might have a mix of different domain names from different registrars. </p> <p class="newsletter-paragraph"> Bad name servers might host mainly adult or doorway domains, bulk-domains from a single registrar or domains with many commercial words. </p> <h3 class="site-standard-headings" align="left"> What does this meant to your web site? </h3> <p class="newsletter-paragraph"> First of all, you should make sure that your web page content is <!-- 4/22/08 updated --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/ibp-top-10-optimizer.php" target="_blank" title="Get high rankings in Google and Yahoo with IBP's top-rated Top 10 Optimizer" rel="nofollow" class="external-link"> optimized for Google</a>. If your web page content is not optimized, all other ranking factors won't help you much. </p> <p class="newsletter-paragraph"> You might want to register the main domain name for your web site several years in advance to show Google that you are serious about your site. Make sure that your web site is hosted by<!-- 4/28/08 updated --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/good-web-host.php" target="_blank" rel="nofollow" class="external-link" title="Choose a good web host for reliability">a reputable hosting company</a>. </p> <p class="newsletter-paragraph"> If your web site is hosted by a company that mainly hosts the web sites of spammers, it might be difficult to get good rankings for your site. </p> <p class="newsletter-paragraph"> Our next newsletter about this patent specification discusses <a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/google-inbound-links.php"> Inbound Links &amp; Your Rankings On Google</a>. In upcoming newsletter issues, we'll discuss other important factors that can influence your ranking on Google and that are mentioned in the patent specification. </p> <!-- end body-content --> <!-- --> <!-- phpdigExclude --> <blockquote class="news-source-credit"> <!-- %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% --> <p align="left"> Copyright by Axandra.com, publishers of: </p> <ul><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/ibphomefooter.php" title="IBP promotion software details" target="_blank" rel="nofollow" class="external-link"> IBP All In One Promotion Software </a> <br /> All You Need To Get Top 10 Rankings On Google And Yahoo! </li><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/writing-successful-adwords.php" title="Successful Advertising with Google AdWords eBook" target="_blank" rel="nofollow" class="external-link"> Successful Advertising With Google's AdWords </a> <br /> How To Optimize Your Pay Per Click Campaigns </li><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/roi-footer.php" title="Increase your profits and lower your ad costs with ROI Optimizer" target="_blank" rel="nofollow" class="external-link"> Marketing ROI Optimizer </a> <br /> Lower Your Costs And Increase Your Profits </li></ul> <p align="left"> <small> All product names, copyrights and trademarks mentioned in this newsletter are owned by their respective trademark and copyright holders. </small> </p> <!-- %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% --> </blockquote> <!-- start the links to other articles --> <h3 align="center"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/google-promotion.php"> <span class="bright-highlight"> Click Here To See More Google-Specific Articles </span> </a> </h3> <h3 class="site-standard-headings" align="center"> Site Promotion Articles Indexes: </h3> <!-- .................................................................. --> <table align="center" bgcolor="#ffffff" border="1" cellpadding="2" cellspacing="0" width="400"><tbody><tr> <td class="menu-heading"> All Articles Listings </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/promotion-help-articles-1.php"> Articles By Name </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/articles-by-year-current-year.php"> Articles By Date </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Articles By Category </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/index.php"> Link Popularity Improvement </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/pay-per-click/index.php"> Pay Per Click (PPC) </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/promotion-encyclopedia/index.php"> Promotion Encyclopedia </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-directories/index.php"> Search Directories </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/index.php"> Search Engine Optimization </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/index.php"> Search Engine Problems And Solutions </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/index.php"> Site Content And Design For Search Engines </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Search Engine Specific Articles </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/google-promotion.php"> Google Articles </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/yahoo-promotion.php"> Yahoo Articles </a></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-66031774374201807?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-26505602261855436302009-05-21T10:30:00.000-07:002009-05-21T10:31:06.942-07:00<table align="center" border="0" cellpadding="3" width="100%"><tbody><tr><td align="left" valign="top"><h1 class="site-standard-headings" align="center"><br /> </h1> <!-- --> <h2 class="site-standard-headings" align="center"> Dealing With Google's Sandbox </h2> <!-- --> <p class="news-page-published-date" align="right"> Originally Published: February 22, 2005 </p> <!-- --> <p class="newsletter-paragraph"> If your web site has good rankings on Yahoo, MSN and other search engines but not on Google, it's likely that your web site has been put into Google's sandbox. </p> <h3 class="site-standard-headings" align="left"> What Is Google's Sandbox? </h3> <p class="newsletter-paragraph"> In general, brand-new web sites with new domain names need about 6 - 8 months to get top rankings on Google. </p> <p class="newsletter-paragraph"> The usual process is that Google indexes the new web site, lists it for some less important queries and then the web pages drop from the search engine result pages for several months. Although other search engines work fine, Google doesn't list the web site, sometimes not even for the company name. </p> <p class="newsletter-paragraph"> If you have a brand-new web site, don't worry about this behavior. You are not doing anything wrong. Google seems to delay the inclusion of new web sites. This phenomenon is called the Google sandbox. </p> <h3 class="site-standard-headings" align="left"> Why Does Google Delay The Inclusion Of Brand-New Web Sites? </h3> <p class="newsletter-paragraph"> It seems that Google delays the inclusion of brand-new web sites to encourage webmasters to build content instead of building mini-networks. </p> <p class="newsletter-paragraph"> Many webmasters try to artificially inflate the link popularity of their web site by creating a network of small web sites with different URLs that all link to each other. Many of these web sites have no purpose other than linking to the main web site. </p> <p class="newsletter-paragraph"> By delaying the ranking of new web sites, this mini-network strategy doesn't offer a quick jump to the top anymore. The delay might encourage webmasters to focus on the content of their main web site instead of building useless mini sites. </p> <h3 class="site-standard-headings" align="left"> What Can You Do To Get Out Of The Sandbox? </h3> <p class="newsletter-paragraph"> If you have a new web site, expect that your web site will be listed within 6-8 months in Google. Add content to your web site, <!-- 4/30/08 updated --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/link-builder.php" target="_blank" rel="nofollow" class="external-link" title="Improve the link popularity of your web site now"> get good incoming links </a> and make sure that your web pages are <!-- 4/22/08 updated --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/ibp-top-10-optimizer.php" target="_blank" title="Get high rankings in Google and Yahoo with IBP's top-rated Top 10 Optimizer" rel="nofollow" class="external-link"> optimized for Google</a>. </p> <p class="newsletter-paragraph"> As soon as you have a domain name, create a temporary page and link to it from another web site to make Google aware of your web site. The 6-8 months delay seem to start with Google's first contact with your web site. The sooner Google knows about your web site, the sooner it will be listed. </p> <p class="newsletter-paragraph"> By the way, Yahoo and MSN don't have such a delay so don't focus on Google alone but also optimize your web pages for these search engines. </p> <h3 class="site-standard-headings" align="left"> Can You Speed Up The Whole Process? </h3> <p class="newsletter-paragraph"> It seems that there's nothing that can be done to speed up the sandbox process. Some webmasters in online forums suggested that it might help to get inbound links that point to different web pages of your web site, not just to your index page. </p> <p class="newsletter-paragraph"> It might also help if your web site has its own IP address and it also seems to help if you have a link from the Yahoo directory. However, these theories haven't been confirmed yet. </p> <p class="newsletter-paragraph"> Google's sandbox is Google's attempt to prevent spammers from creating web sites that are just a flash in the pan. Google wants to return high quality web sites with good content in its result pages. </p> <p class="newsletter-paragraph"> If you haven't done it yet, take a look at last week's article which discusses Google's focus on <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/google-semantic-analysis.php"> latent semantic indexing </a> in its latest search engine algorithm. </p> <!-- end body-content --> <blockquote class="editors-note"> <b> Editor's Note: </b> Also see: <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/google-time-to-list.php"> Google's Sandbox: Getting New Sites Listed Faster In Google </a> </blockquote> <!-- --> <!-- phpdigExclude --> <blockquote class="news-source-credit"> <!-- %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% --> <p align="left"> Copyright by Axandra.com, publishers of: </p> <ul><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/ibphomefooter.php" title="IBP promotion software details" target="_blank" rel="nofollow" class="external-link"> IBP All In One Promotion Software </a> <br /> All You Need To Get Top 10 Rankings On Google And Yahoo! </li><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/writing-successful-adwords.php" title="Successful Advertising with Google AdWords eBook" target="_blank" rel="nofollow" class="external-link"> Successful Advertising With Google's AdWords </a> <br /> How To Optimize Your Pay Per Click Campaigns </li><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/roi-footer.php" title="Increase your profits and lower your ad costs with ROI Optimizer" target="_blank" rel="nofollow" class="external-link"> Marketing ROI Optimizer </a> <br /> Lower Your Costs And Increase Your Profits </li></ul> <p align="left"> <small> All product names, copyrights and trademarks mentioned in this newsletter are owned by their respective trademark and copyright holders. </small> </p> <!-- %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% --> </blockquote> <!-- start the links to all articles --> <h3 align="center"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/google-promotion.php"> <span class="bright-highlight"> Click Here To See More Google-Specific Articles </span> </a> </h3> <h3 class="site-standard-headings" align="center"> Site Promotion Articles Indexes: </h3> <table align="center" bgcolor="#ffffff" border="1" cellpadding="2" cellspacing="0" width="400"> <!-- .................................................................. --> <tbody><tr> <td class="menu-heading"> All Articles Listings </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/promotion-help-articles-1.php"> Articles By Name </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/articles-by-year-current-year.php"> Articles By Date </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Articles By Category </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/index.php"> Link Popularity Improvement </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/pay-per-click/index.php"> Pay Per Click (PPC) </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/promotion-encyclopedia/index.php"> Promotion Encyclopedia </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-directories/index.php"> Search Directories </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/index.php"> Search Engine Optimization </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/index.php"> Search Engine Problems And Solutions </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/index.php"> Site Content And Design For Search Engines </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Search Engine Specific Articles </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/google-promotion.php"> Google Articles </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/yahoo-promotion.php"> Yahoo Articles </a> </td> </tr> </tbody></table> <!-- End the links to all articles --> </td> <td align="left" valign="top"> <!-- third column content --> <table align="center" bgcolor="#ffffff" border="0" cellpadding="2" cellspacing="0" width="120"> <tbody><tr> <td align="center"> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/po-win-search-engine-wars.php" target="_blank" rel="nofollow"> <img src="http://www.searchenginepromotionhelp.com/m/site-general/images/planet-ocean/se-wars-box.gif" alt="UnFair Advantage Book on Winning The Search Engine Wars" align="middle" height="140" hspace="3" vspace="3" width="119" /> </a> </td> </tr> <tr> <td align="center"> <small> <!-- 4/21/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/po-win-search-engine-wars.php" target="_blank" rel="nofollow" class="external-link"> <b> UnFair Advantage: </b> <br /> Winning The <br /> Search Engine Wars </a> </small> </td> </tr> </tbody></table> <table align="center" bgcolor="#ffffff" border="0" cellpadding="2" cellspacing="0" width="120"> <tbody><tr> <td align="center"> <!-- 4/21/08 updated --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/ibp-intro-small-box.php" target="_blank" rel="nofollow"> <img src="http://www.searchenginepromotionhelp.com/m/site-general/images/axandra-images/ibp-2008.gif" alt="Get A Top 10 Search Engine Ranking" align="middle" height="125" hspace="3" vspace="3" width="125" /> </a> </td> </tr> <tr> <td align="center"> <small> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/ibp-intro-small-box.php" target="_blank" class="external-link" rel="nofollow"> Get A Top 10 <br /> Search Engine Ranking </a> </small> <br /> </td> </tr> </tbody></table> <!--place holder for ad at top of columns articles-column-top.incl.php--> <!--place holder for ad at top of all columns--> <table class="paid-links" align="center" width="120"> <tbody><tr class="first-row"> <td class="first-cell"> Sponsored Link </td> </tr> <tr> <td class="second-cell"> <a href="http://www.inetgiant.com/" target="_blank"> Free Classifieds </a> <br /> Post your free classifieds. SELL TODAY! </td> </tr> </tbody></table> <table class="paid-links" align="center" width="120"> <tbody><tr class="first-row"> <td class="first-cell"> Your Ad Here </td> </tr> <tr> <td class="second-cell"> <a href="http://www.searchenginepromotionhelp.com/m/site-general/pages/purchase-text-link-ads.php"> Your Link Here </a> <br /> Advertise your site here, get incoming links from more than 300 pages.<br /><a href="http://www.searchenginepromotionhelp.com/m/site-general/pages/purchase-text-link-ads.php"> Learn More </a> </td> </tr> </tbody></table> <table align="center" bgcolor="#000066" border="0" cellpadding="5" width="120"> <tbody><tr> <td class="link-heading"> Recent Articles </td> </tr> <tr> <td class="right-article-cell"> <!-- File Revised On: 06/07/08 at 11:01 --> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/usability-affects-rankings.php" class="right-menu-anchor">Site Usability Influences Your Search Engine Rankings</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/how-age-affects-ranking.php" class="right-menu-anchor">How The Age Of A Website Affects Search Engine Rankings</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/what-people-click.php" class="right-menu-anchor">What Do People Click In Search Results?</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/site-text-too-complex.php" class="right-menu-anchor">Site Text Too Complex?</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/site-looks-like-spam-to-search-engines.php" class="right-menu-anchor">Does Your Site Look Like Spam To Search Engines?</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/pay-per-click/adwords-results-getting-worse.php" class="right-menu-anchor">Are Your AdWords Results Getting Worse?</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/get-google-sitelinks.php" class="right-menu-anchor">Get Google Sitelinks</a></p> </td> </tr> </tbody></table> <table align="center" bgcolor="#000066" border="0" cellpadding="5" width="120"> <tbody><tr> <td class="link-heading"> Most Popular Articles <!-- 9/20/07 created manually from logs --> </td> </tr> <tr> <td class="right-article-cell"> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/googles-new-spider.php" class="right-menu-anchor"> Google's New Web Page Spider </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/url-redirect-safe.php" class="right-menu-anchor"> Search Engine Safe URL Redirect </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/kei-good-indicator.php" class="right-menu-anchor"> KEI: A Good Indicator For Useful Keywords? </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/domain-redirection.php" class="right-menu-anchor"> Google PR Improved With Domain Redirection </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/google-ban-1.php" class="right-menu-anchor"> Dealing With A Google Ban </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/google-suggest.php" class="right-menu-anchor"> All You Need To Know About Google Suggest </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/guilt-by-association.php" class="right-menu-anchor"> Is Your WebSite Guilty By Association? </a> </p> </td> </tr> </tbody></table> <!--place holder for ad at bottom of columns articles-column-bottom.incl.php--> <!--all-pages-column-bottom.incl.php--> <!--Start Bottom include articles-bottom-b.incl.php--> </td> </tr> <tr> <td> </td> <td> <p align="center"> <a href="http://www.searchenginepromotionhelp.com/m/site-general/pages/site-map.php"> Search Engine Promotion Help Site Map </a> </p></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-2650560226185543630?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-59804443894928817832009-05-21T10:29:00.004-07:002009-05-21T10:30:18.718-07:00<table align="center" border="0" cellpadding="3" width="100%"><tbody><tr><td align="left" valign="top"><h3 class="site-standard-headings" align="left"><br /> </h3> <p class="newsletter-paragraph"> The older your web site is, the better. It seems that Google's filters tend to be stricter with new domain names so it's more difficult to get high rankings with new domain names. </p> <p class="newsletter-paragraph"> New domains have to prove that they are trustworthy before they can get high rankings. </p> <p class="newsletter-paragraph"> To show Google that your web site is trustworthy, get good inbound links to your web site and keep on working on inbound links. The longer other web sites link to your site and if new web sites begin to link to your site the more likely it is that you'll get high rankings. </p> <p class="newsletter-paragraph"> You should optimize the links to your site with a tool like our <!-- 4/30/08 updated --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/inbound-link-optimizer.php" target="_blank" rel="nofollow" class="external-link" title="Inbound Link Optimizer will help you to outperform your competitors">inbound link optimizer. </a> If the right web sites link to your site, you show Google that your web site can be trusted. </p> <p class="newsletter-paragraph"> If you have an old domain name and many good inbound links, then you can improve your Google rankings by optimizing your web page content with a tool like our<!-- 4/22/08 updated --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/ibp-top-10-optimizer.php" target="_blank" title="Get high rankings in Google and Yahoo with IBP's top-rated Top 10 Optimizer" rel="nofollow" class="external-link"> top 10 web page optimizer. </a> </p> <p class="newsletter-paragraph"> If you have a new domain name, you have to show Google that your web site can be trusted first. You can do this by getting the right links to your web site with a tool like our<!-- 4/30/08 updated --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/inbound-link-optimizer.php" target="_blank" rel="nofollow" class="external-link" title="Inbound Link Optimizer will help you to outperform your competitors">inbound link optimizer. </a> </p> <!-- end body-content --> <!-- --> <!-- phpdigExclude --> <blockquote class="news-source-credit"> <!-- %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% --> <p align="left"> Copyright by Axandra.com, publishers of: </p> <ul><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/ibphomefooter.php" title="IBP promotion software details" target="_blank" rel="nofollow" class="external-link"> IBP All In One Promotion Software </a> <br /> All You Need To Get Top 10 Rankings On Google And Yahoo! </li><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/writing-successful-adwords.php" title="Successful Advertising with Google AdWords eBook" target="_blank" rel="nofollow" class="external-link"> Successful Advertising With Google's AdWords </a> <br /> How To Optimize Your Pay Per Click Campaigns </li><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/roi-footer.php" title="Increase your profits and lower your ad costs with ROI Optimizer" target="_blank" rel="nofollow" class="external-link"> Marketing ROI Optimizer </a> <br /> Lower Your Costs And Increase Your Profits </li></ul> <p align="left"> <small> All product names, copyrights and trademarks mentioned in this newsletter are owned by their respective trademark and copyright holders. </small> </p> <!-- %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% --> </blockquote> <!-- start the links to other articles --> <h3 align="center"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/google-promotion.php"> <span class="bright-highlight"> Click Here To See More Google-Specific Articles </span> </a> </h3> <h3 class="site-standard-headings" align="center"> Site Promotion Articles Indexes: </h3> <table align="center" bgcolor="#ffffff" border="1" cellpadding="2" cellspacing="0" width="400"> <!-- .................................................................. --> <tbody><tr> <td class="menu-heading"> All Articles Listings </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/promotion-help-articles-1.php"> Articles By Name </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/articles-by-year-current-year.php"> Articles By Date </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Articles By Category </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/index.php"> Link Popularity Improvement </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/pay-per-click/index.php"> Pay Per Click (PPC) </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/promotion-encyclopedia/index.php"> Promotion Encyclopedia </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-directories/index.php"> Search Directories </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/index.php"> Search Engine Optimization </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/index.php"> Search Engine Problems And Solutions </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/index.php"> Site Content And Design For Search Engines </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Search Engine Specific Articles </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/google-promotion.php"> Google Articles </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/yahoo-promotion.php"> Yahoo Articles </a> </td> </tr> </tbody></table> <!-- End the links to all articles --> </td> <td align="left" valign="top"> <!-- third column content --> <table align="center" bgcolor="#ffffff" border="0" cellpadding="2" cellspacing="0" width="120"> <tbody><tr> <td align="center"> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/po-win-search-engine-wars.php" target="_blank" rel="nofollow"> <img src="http://www.searchenginepromotionhelp.com/m/site-general/images/planet-ocean/se-wars-box.gif" alt="UnFair Advantage Book on Winning The Search Engine Wars" align="middle" height="140" hspace="3" vspace="3" width="119" /> </a> </td> </tr> <tr> <td align="center"> <small> <!-- 4/21/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/po-win-search-engine-wars.php" target="_blank" rel="nofollow" class="external-link"> <b> UnFair Advantage: </b> <br /> Winning The <br /> Search Engine Wars </a> </small> </td> </tr> </tbody></table> <table align="center" bgcolor="#ffffff" border="0" cellpadding="2" cellspacing="0" width="120"> <tbody><tr> <td align="center"> <!-- 4/21/08 updated --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/ibp-intro-small-box.php" target="_blank" rel="nofollow"> <img src="http://www.searchenginepromotionhelp.com/m/site-general/images/axandra-images/ibp-2008.gif" alt="Get A Top 10 Search Engine Ranking" align="middle" height="125" hspace="3" vspace="3" width="125" /> </a> </td> </tr> <tr> <td align="center"> <small> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/ibp-intro-small-box.php" target="_blank" class="external-link" rel="nofollow"> Get A Top 10 <br /> Search Engine Ranking </a> </small> <br /> </td> </tr> </tbody></table> <!--place holder for ad at top of columns articles-column-top.incl.php--> <!--place holder for ad at top of all columns--> <table class="paid-links" align="center" width="120"> <tbody><tr class="first-row"> <td class="first-cell"> Sponsored Link </td> </tr> <tr> <td class="second-cell"> <a href="http://www.inetgiant.com/" target="_blank"> Free Classifieds </a> <br /> Post your free classifieds. SELL TODAY! </td> </tr> </tbody></table> <table class="paid-links" align="center" width="120"> <tbody><tr class="first-row"> <td class="first-cell"> Your Ad Here </td> </tr> <tr> <td class="second-cell"> <a href="http://www.searchenginepromotionhelp.com/m/site-general/pages/purchase-text-link-ads.php"> Your Link Here </a> <br /> Advertise your site here, get incoming links from more than 300 pages.<br /><a href="http://www.searchenginepromotionhelp.com/m/site-general/pages/purchase-text-link-ads.php"> Learn More </a> </td> </tr> </tbody></table> <table align="center" bgcolor="#000066" border="0" cellpadding="5" width="120"> <tbody><tr> <td class="link-heading"> Recent Articles </td> </tr> <tr> <td class="right-article-cell"> <!-- File Revised On: 06/07/08 at 11:01 --> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/usability-affects-rankings.php" class="right-menu-anchor">Site Usability Influences Your Search Engine Rankings</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/link-popularity-improvement/how-age-affects-ranking.php" class="right-menu-anchor">How The Age Of A Website Affects Search Engine Rankings</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/what-people-click.php" class="right-menu-anchor">What Do People Click In Search Results?</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/site-text-too-complex.php" class="right-menu-anchor">Site Text Too Complex?</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/site-looks-like-spam-to-search-engines.php" class="right-menu-anchor">Does Your Site Look Like Spam To Search Engines?</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/pay-per-click/adwords-results-getting-worse.php" class="right-menu-anchor">Are Your AdWords Results Getting Worse?</a></p> <p><a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/get-google-sitelinks.php" class="right-menu-anchor">Get Google Sitelinks</a></p> </td> </tr> </tbody></table> <table align="center" bgcolor="#000066" border="0" cellpadding="5" width="120"> <tbody><tr> <td class="link-heading"> Most Popular Articles <!-- 9/20/07 created manually from logs --> </td> </tr> <tr> <td class="right-article-cell"> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/googles-new-spider.php" class="right-menu-anchor"> Google's New Web Page Spider </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/url-redirect-safe.php" class="right-menu-anchor"> Search Engine Safe URL Redirect </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/kei-good-indicator.php" class="right-menu-anchor"> KEI: A Good Indicator For Useful Keywords? </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/domain-redirection.php" class="right-menu-anchor"> Google PR Improved With Domain Redirection </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/google-ban-1.php" class="right-menu-anchor"> Dealing With A Google Ban </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-optimization/google-suggest.php" class="right-menu-anchor"> All You Need To Know About Google Suggest </a> </p> <p> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/guilt-by-association.php" class="right-menu-anchor"> Is Your WebSite Guilty By Association? </a> </p> </td> </tr> </tbody></table> <!--place holder for ad at bottom of columns articles-column-bottom.incl.php--> <!--all-pages-column-bottom.incl.php--> <!--Start Bottom include articles-bottom-b.incl.php--> </td> </tr> <tr> <td> </td> <td> <p align="center"> <a href="http://www.searchenginepromotionhelp.com/m/site-general/pages/site-map.php"> Search Engine Promotion Help Site Map </a> </p></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-5980444389492881783?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-53741173665827337452009-05-21T10:29:00.003-07:002009-05-21T10:29:46.402-07:00<h3 class="site-standard-headings" align="left"><br /></h3> <p class="newsletter-paragraph"> The Sandbox and TrustRank are just names for a set of filters. The Sandbox effect basically means that new web sites disappear from the search results for some time after getting good rankings. It means that time filters have been applied to a web site. </p> <p class="newsletter-paragraph"> A high TrustRank means that Google has learned to trust a web site. It is probably is several years old, reputable sites link to the web site and the web site has a good inbound link history and it hasn't used spam techniques in the past. </p> <p class="newsletter-paragraph"> A web site that is in the Sandbox probably hasn't a high TrustRank. Inversely, a web site with a high TrustRank won't be put in the Sandbox. </p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-5374117366582733745?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-33719105362739021412009-05-21T10:29:00.001-07:002009-05-21T10:29:25.690-07:00<h3 class="site-standard-headings" align="left"><br /></h3> <p class="newsletter-paragraph"> The Sandbox and Google's TrustRank are part of Google's ranking filters. A very important factor for the ranking factors in Google is time. </p> <p class="newsletter-paragraph"> The age of your web site influences your rankings as well as the age of the web sites that link to your web site. In addition, Google checks since when other web sites link to your site and how your inbound links grow over time, etc. </p> <p class="newsletter-paragraph"> If you have a new domain name, then it's more difficult to get high rankings on Google. Google doesn't know your web site yet so it it doesn't know if it can trust your web site or not. </p> <p class="newsletter-paragraph"> For that reason, new web sites usually have to deal with more filters than old web sites. It can happen that a new site gets great rankings and then it disappears from the rankings for some months. This phenomenon is called the sandbox effect. You can find further information about it in previous issues of this newsletter: </p> <ul><li> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/googles-sandbox.php"> Google's Sandbox: Dealing With Google's Sandbox</a> </li><li> <a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/google-secrets-revealed-1.php"> Google Ranking Secrets: How Page Changes Affect Rankings On Google</a> </li></ul><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-3371910536273902141?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-87659195613427698542009-05-21T10:28:00.000-07:002009-05-21T10:29:00.033-07:00<h1 class="site-standard-headings" align="center"><br /> </h1> <!-- --> <h2 class="site-standard-headings" align="center"> Google Likes Older Domains </h2> <p class="news-page-published-date" align="right"> Originally Published: October 24, 2006 </p> <!-- --> <p class="newsletter-paragraph"> Google's Sandbox and Google's TrustRank are often discussed in webmaster forums. How do these factors influence your web site rankings on Google and what can you do to get out of the sandbox or to get a high TrustRank? </p> <h3 class="site-standard-headings" align="left"> What Are The Sandbox And Google's TrustRank? </h3> <p class="newsletter-paragraph"> The Sandbox and Google's TrustRank are part of Google's ranking filters. A very important factor for the ranking factors in Google is time. </p> <p class="newsletter-paragraph"> The age of your web site influences your rankings as well as the age of the web sites that link to your web site. In addition, Google checks since when other web sites link to your site and how your inbound links grow over time, etc. </p> <p class="newsletter-paragraph"> If you have a new domain name, then it's more difficult to get high rankings on Google. Google doesn't know your web site yet so it it doesn't know if it can trust your web site or not. </p> <p class="newsletter-paragraph"> For that reason, new web sites usually have to deal with more filters than old web sites. It can happen that a new site gets great rankings and then it disappears from the rankings for some months. This phenomenon is called the sandbox effect. You can find further information about it in previous issues of this newsletter: </p> <ul><li> <a href="http://www.searchenginepromotionhelp.com/m/articles/search-engine-problems/googles-sandbox.php"> Google's Sandbox: Dealing With Google's Sandbox</a> </li><li> <a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/google-secrets-revealed-1.php"> Google Ranking Secrets: How Page Changes Affect Rankings On Google</a> </li></ul> <h3 class="site-standard-headings" align="left"> The Sandbox And Trustrank Are Two Sides Of The Same Coin </h3> <p class="newsletter-paragraph"> The Sandbox and TrustRank are just names for a set of filters. The Sandbox effect basically means that new web sites disappear from the search results for some time after getting good rankings. It means that time filters have been applied to a web site. </p> <p class="newsletter-paragraph"> A high TrustRank means that Google has learned to trust a web site. It is probably is several years old, reputable sites link to the web site and the web site has a good inbound link history and it hasn't used spam techniques in the past. </p> <p class="newsletter-paragraph"> A web site that is in the Sandbox probably hasn't a high TrustRank. Inversely, a web site with a high TrustRank won't be put in the Sandbox. </p> <h3 class="site-standard-headings" align="left"> What Do The Sandbox And Trustrank Mean To Your Web Site? </h3> <p class="newsletter-paragraph"> The older your web site is, the better. It seems that Google's filters tend to be stricter with new domain names so it's more difficult to get high rankings with new domain names. </p> <p class="newsletter-paragraph"> New domains have to prove that they are trustworthy before they can get high rankings. </p> <p class="newsletter-paragraph"> To show Google that your web site is trustworthy, get good inbound links to your web site and keep on working on inbound links. The longer other web sites link to your site and if new web sites begin to link to your site the more likely it is that you'll get high rankings. </p> <p class="newsletter-paragraph"> You should optimize the links to your site with a tool like our <!-- 4/30/08 updated --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/inbound-link-optimizer.php" target="_blank" rel="nofollow" class="external-link" title="Inbound Link Optimizer will help you to outperform your competitors">inbound link optimizer. </a> If the right web sites link to your site, you show Google that your web site can be trusted. </p> <p class="newsletter-paragraph"> If you have an old domain name and many good inbound links, then you can improve your Google rankings by optimizing your web page content with a tool like our<!-- 4/22/08 updated --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/ibp-top-10-optimizer.php" target="_blank" title="Get high rankings in Google and Yahoo with IBP's top-rated Top 10 Optimizer" rel="nofollow" class="external-link"> top 10 web page optimizer. </a> </p> <p class="newsletter-paragraph"> If you have a new domain name, you have to show Google that your web site can be trusted first. You can do this by getting the right links to your web site with a tool like our<!-- 4/30/08 updated --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/inbound-link-optimizer.php" target="_blank" rel="nofollow" class="external-link" title="Inbound Link Optimizer will help you to outperform your competitors">inbound link optimizer. </a> </p> <!-- end body-content --> <!-- --> <!-- phpdigExclude --> <blockquote class="news-source-credit"> <!-- %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% --> <p align="left"> Copyright by Axandra.com, publishers of: </p> <ul><li> <!-- 4/22/08 updated: --> <a href="http://www.searchenginepromotionhelp.com/_promotion-tools-information/ibphomefooter.php" title="IBP promotion software details" target="_blank" rel="nofollow" class="external-link"> IBP All In One Promotion Software </a> <br /> All You Need To Get Top 10 Rankings On Google And Yahoo! </li><li> <!-- 4/22/08 updated: --> <a 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href="http://www.searchenginepromotionhelp.com/m/articles/indexes/google-promotion.php"> <span class="bright-highlight"> Click Here To See More Google-Specific Articles </span> </a> </h3> <h3 class="site-standard-headings" align="center"> Site Promotion Articles Indexes: </h3> <!-- .................................................................. --> <table align="center" bgcolor="#ffffff" border="1" cellpadding="2" cellspacing="0" width="400"><tbody><tr> <td class="menu-heading"> All Articles Listings </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/promotion-help-articles-1.php"> Articles By Name </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/articles-by-year-current-year.php"> Articles By Date </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Articles By Category </td> </tr> <tr> <td 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class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/site-content-design/index.php"> Site Content And Design For Search Engines </a> </td> </tr> <!-- .................................................................. --> <tr> <td class="menu-heading"> Search Engine Specific Articles </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/google-promotion.php"> Google Articles </a> </td> </tr> <tr> <td class="menu-item"> <a href="http://www.searchenginepromotionhelp.com/m/articles/indexes/yahoo-promotion.php"> Yahoo Articles </a></td></tr></tbody></table><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-8765919561342769854?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-42163897772345538642009-05-18T23:42:00.000-07:002009-05-18T23:43:27.019-07:00<h4><br /></h4><h5>First the pros</h5><ul><li>Google PPC helps you in creating your own ads and clues you on to savvy keywords.</li><li>The best thing about Google pay per click is the robustness of their search engine. Search for any word or phrase on Google and you will find that the sponsored links (the PPC ads) are just as relevant as the natural search results. This is why marketing experts r ecommend Google pay per click as they feel that it directs the PPC ads to the actual users.</li><li>You can advertise on Google even if you are a small businessman. The initial deposit that an advertiser has to pay on Google PPC is a lowly $ 5. Once you have deposited the money, you can even set your ad budget to as low as ten cents a day! Google Adwords makes a lot of sense to small businessmen.</li><li>Google has a huge following across the world. You can be sure that a massive number of Google's visitors are viewing your ad.</li><li>Google allows you to limit your ad reach by specifying the geographical location where your ad should be seen. That is a big advantage if you want to advertise on Google but have a product or a service that caters to a particular location.</li><li>Google PPC is very friendly - it allows you to pause your campaigns anytime you wish. So, if you feel you are overspending, just hit the pause button on Google PPC and take a breather.</li><li>It gives you real time tracking (3-hour gap) of clicks, costs incurred, impressions generated. Their MIS (Management Information System) is really good.</li><li>Because Google PPC is affordable, easy and fast, many advertisers prefer to collect customer data using Google PPC, rather than selling their wares to the Google's visitors at first go.</li></ul> <h5>Now, the cons</h5>Bid rates on advertising; Google Pay per Click programs are not fixed and are forever varying. If you bid 50 cents on a keyword and the next guy has 51 cents, then your ad is less likely to show up than the guy who has bid just 1 cent extra. You can play the same game too. But remember, if your budget is tight this can be a very big disadvantage.<br /> <br />Certain keywords on Google are very costly and there is hell to pay if they do not work. Then there is always the high chance of click fraud. The point is Google's vast reach can really cause a huge dent in your advertising budgets.<br /> <br /> In many cases, the visitor-to-customer conversion ratio is very poor.<h4>Google AdWords: Tips</h4>Every PPC search engine has its own quirks and the same applies for Google PPC too.<br /><br />Here are some tips that you can use to exploit the Google PPC to your advantage: <ul><li>Google rewards its advertisers if their ad has a good click-through rate. Google PPC's model of pricing is not just based on keywords alone; it also takes into account the click-throughs as well. So if you have released a well-written relevant ad that is generating a good number of click-throughs, expect a cost-cut by Google.</li><li>Do not enter into any kind of bidding war. Instead, be creative and write catchy pages, and design your landing pages in such a way that you get the desired results.</li><li>Mention your product's price in your ad in a clever way. This will keep freeloaders off and you will save money.</li><li>In Google PPC you can specify that when certain keywords are searched for, your ad should not show up: for example, free, cheap, crack, gallery, etc. If you specify these "exclusions" then you will get rid of unwanted and expensive traffic.</li><li>Do not bid at the top nor bid the lowest. Remember, being seen at the top position means nothing so long you are there on the first page of search results.</li><li>As Google PPC is syndicated, you must hunt around to place your ads not just on Google but also on sites that have syndicated Google's content. For all you know, your target audience may well be found on such a site.</li></ul> The last tip would be to talk to a Google PPC professional. Because Google PPC is a vast subject and the tips given above do not cover enough areas that a professional can cover.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-4216389777234553864?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-47994764923850081722009-05-18T23:34:00.000-07:002009-05-18T23:41:32.535-07:00<h2><br /></h2>PPC (pay per click) Google, also known as Google Adwords, is Google's text-based advertising system. All ads under the Google pay per click are advertised on Google.com and on its partner's websites.In a Google pay per click, programme you can create your own ads and choose your keywords. Google for PPC also features tools that you can use to control the cost of your ad. Of course, in any PPC program the advertiser does not have to pay anything just for displaying his advertisement, the payment starts when his ads are clicked.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-4799476492385008172?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-72051820272770832512009-05-18T22:27:00.005-07:002009-05-18T22:27:53.238-07:00<h3><br /></h3> <p>We are the experts in Google advertising. We can tailor an online marketing campaign and pay per click setup for you and your company. With monitoring of return on investment and results it creates a completely measurable system for you to assess with an ongoing basis.</p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-7205182027277083251?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-83344215791243468742009-05-18T22:27:00.003-07:002009-05-18T22:27:36.736-07:00<h3><br /></h3> <p>Google AdWords has now become so popular in some market sectors so that bidding is very competitive, meaning in some cases better value can be found elsewhere. The system provided by Google is very sophisticated - for example, ranking position can be determined by the bid price and the clickthrough rate of the advert - so that the service can be difficult for beginners to understand initially.</p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-8334421579124346874?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-79282780512473339282009-05-18T22:27:00.001-07:002009-05-18T22:27:22.897-07:00<h3><br /></h3> <p>Google AdWords has by far the widest coverage of any of the providers, allowing advertisers to reach a wide market using just one system. This coverage also makes it the most suitable for specialised businesses, who would not receive much search traffic from the smaller PPC providers. The minimum cost per click for a keyword can be a little as 1c, which can make AdWords suitable for editorial or low order value websites, where the 25c minimum cost per click required by the other providers would not be so cost-effective.</p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-7928278051247333928?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-44761256881591879822009-05-18T22:26:00.001-07:002009-05-18T22:26:22.171-07:00<h3><br /></h3> <p>Google launched its AdWords scheme in 2002 in response to the growing popularity of the Overture PPC service. Google's PPC service has grown rapidly in popularity and is now the scheme which provides the widest coverage online.</p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-4476125688159187982?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-47381699668384143662009-05-18T22:25:00.002-07:002009-05-18T22:26:06.502-07:00<h3><br /></h3> <div><dl><dt>Web Address: http://adwords.google.com</dt><dt>Setup fee: FREE<br /></dt><dt>Minimum CPC: 1c or more - based on keyword</dt><dt>Min monthly spend: None</dt><dt>Coverage:Google, AOL, Ask Jeeves, smaller content websites</dt><dt>Content targeting: Yes</dt><dt>Advert copy: 25 character title, 70 character description</dt><dt>Conversion tracking:Yes</dt></dl> </div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-4738169966838414366?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-14226118652025314502009-05-18T22:25:00.001-07:002009-05-18T22:25:54.631-07:00<h2><br /></h2> <img class="content-image imageright" src="http://www.kangainternet.com.au/images/icons/ICONS_01.jpg" border="0" /><p>We are the experts in search engine marketing strategies for Google. We consult with you to understand your objectives and goals and then devise an affective Google advertising strategy for your business. We tailor a Google Pay Per Click Campaign to target your customer demograhpic. Using a highly targeted campaign will lead to more conversions and a greater return on investment. Pay Per Click or PPC are the adverts shown on the right side of the page in the Google search results pages (SERP). Utilising the power of this advertising method can mean that your website will be shown on the first page of Google for any terms that you choose to advertise for. Our Google advertising strategy is customised to suit your business by our expert search marketer and business consultant.</p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-1422611865202531450?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-48819485571275446962009-05-18T21:54:00.001-07:002009-05-18T21:54:32.393-07:00<p><b>Brochures</b> can be an effective tool in your <a href="http://homebusiness.about.com/od/glossary/g/mkt_collateral.htm">marketing collateral</a> arsenal.</p><p>With the abundance of available software tools that can facilitate brochure design, like Adobe Photoshop, Illustrator, Quark Xpress, and Microsoft Publisher, many home business owners decide to <b>create their own brochures</b>. But there are a few key tips a home business owner should know that will help your brochures look professional when it comes time for printing.</p> <p><b>From a Brochure Printing Expert</b></p> <p>To get some perspective on what a brochure printing service looks for in a brochure design, I asked Shawn MacKinnon, director of <a href="http://www.brochuresource.net/" onclick="zT(this, '1/XJ')">www.brochuresource.net</a> and <a href="http://www.brochuresource.ca/" onclick="zT(this, '1/XJ')">www.brochuresource.ca</a> to provide his insight on how to create a great brochure. His top 5 tips for creating a great brochure follow.</p> <p><b>Brochure Tip 1: Know Your Print Size </b></p> <p>Shawn told me that one of the most common errors made by those who create their own brochures, but one of the most challenging to correct, is an incorrect setup size for the brochure. He says that all too often, a print layout has to be returned to the customer because it wasn't setup for the proper output size. Don't use an 8.5 x 11 layout and submit it for printing on 8x10 paper. MacKinnon points out that when a print service has to stretch or shrink a brochure layout to fit the paper, the quality of the print resolution may be compromised.</p> <p><b>Brochure Tip 2: Allow for Bleed</b></p> <p>What is <b>print bleed</b>? Think of it as an insurance policy to make your final printed brochure look its best. Brochures are printed together in sheets, and then sliced into single units. The blade that cuts out each brochure is precise, but when cutting thousands of pieces, it can fluctuate slightly over the course of the order.</p><p>MacKinnon says, "By expanding your brochure design slightly beyond the established page borders, when we cut each page you’ll have solid ink coverage from edge to edge. This is imperative if you have a photo, color, or pattern that needs to be displayed to the extreme edge of your brochure layout." Designing your brochure with an extra 1/8th inch of coverage beyond each edge is recommended.</p> <p><b>Brochure Tip 3: Resolution is Key</b></p> <p>Using high-resolution images in your layout is a critical step toward creating a professional looking final brochure. If you submit something for print that isn’t the proper resolution, your images will come out ‘soft’, blurry, or even pixilated.</p> <p>The images you see on your computer monitor are only 72 dpi (dots-per-inch), which is fine for viewing on a monitor, but very inadequate for a professional-looking printed brochure. Your images should be <b>at least 300 dpi</b> to print clearly with full sharpness. There are a variety of stock image sites on the web where you can obtain inexpensive, high-resolution, royalty-free images to use in your brochure designs. Some stock image sites even offer free high-resolution pictures you can use for your brochure.</p> <p><b>Brochure Tip 4: Select the Correct Paper</b></p> <p>Most print shops that print brochures offer either an 80lb or 100lb stock paper, with a variety of gloss / matte finishes. It’s really your choice in the end, but a 100lb stock is surprisingly more substantial than 80lb stock paper without a huge cost difference. Using a heavier paper may convince a potential customer that you are more professional than your competitors.</p> <p>Adding varnish will add an appealing gloss to your brochure, but if you have a lot of ink coverage your brochure will appear glossy anyway. However, if you use too many dark colors in your brochure design, using a varnish will prevent fingerprint smudges on your brochure.</p> <p><b>Brochure Tip 5: Be Original and be Creative</b></p> <p>Carefully consider what you want to say with your brochure. What information are you trying to convey? </p> <p>You can start by looking at your competitors to see what approach they're taking in their advertising materials. Have they provided all of the necessary contact information? What makes other brochure designs leap out at you?</p> <p>Remember, the fronts of your brochures are all people will see when scanning display racks, so make sure the front of your brochure is appealing and makes prospective customers want to pick it up!</p> <p>MacKinnon goes on to advise, "Don’t get stuck using the fonts that shipped with your software. Everybody has those fonts, and you don’t want your brochure to look like everyone else's." Look around the web for a variety of free, interesting fonts you can use to make your brochure stand out from the crowd and look very professional at the same time.</p> <p><b>A Brochure is Part of Your Business Identity</b></p> <p>Creating a brochure is part of <a href="http://homebusiness.about.com/od/getstarted/a/identitySteps.htm">creating your business identity</a>. A well-designed brochure that's professionally printed can be worth a great deal more than its cost. Knowing what printers are looking for when it comes time to print your brochure will save you considerable time and aggravation.</p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-4881948557127544696?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-90352866228468015932009-05-18T21:53:00.001-07:002009-05-18T21:53:51.067-07:00<p>Leads are essential for any successful network marketing business. But where do you find the best <a href="http://homebusiness.about.com/od/homebusinessglossar1/g/mlm-marketing.htm">multi-level marketing (MLM)</a> leads? Is it lead generation, or do you buy leads? What’s the best way? Good question.</p> <p>You need prospects for your business and customers to purchase products. Without the two, your business will not exist. So what is the answer? </p><p>Should you generate your own, or should you buy leads from a respectable leads company?</p> <p>The answer isn’t as simple as you may think. Generating leads and having people come to you is the best scenario. And it works. It does take time. But in the end, it gets results. </p> <p>Generating the best MLM leads is both a skill and an art that can be learned. One of the important factors to remember is that you are talking to real people. It’s not about you. It’s about them. Find out their feelings, their goals and wants. Then provide a solution. Build a relationship and then a partnership. </p> <p>The fact is most people don’t care about your company, pay plan, etc. They care about finding a solution to their problem.</p> <p>The good news. You can produce your own MLM leads. Today, the Internet has allowed us to do just that. There are many different ways to product the best MLM leads, but here are a few of my favorites:</p> <p><b>1. Generate MLM leads with a personal website.</b></p> <p>Learn to sell yourself. Why should someone join you? What makes you unique? And what value and expertise do you bring to the partnership? Answer these questions on your Website. Sell “you.”</p> <p><b>2. Use an auto responder to acknowledge your MLM leads.</b></p> <p>As leads visit your website, offer a “free report or newsletter.” This will build your subscriber list and allow you to communicate with your prospects. Use it to provide valuable information. Timing is everything. If the timing isn’t right today, it may be next year. Be that person who has stayed in touch.</p> <p><b>3. Have an MLM leads generation plan and goals.</b></p> <p>You will need to set goals and stick to them. Be consistent and stay focused. </p> <p><b>4. Write articles to generate MLM leads.</b></p> <p>Article writing is a great avenue for building a presence online. Submit these articles to e-zines and newsletters. Articles are powerful because you can present yourself as an expert in your industry.</p> <h3>5. Create a blog for MLM leads.</h3> <p>Blogging is fun and it allows you to write freely to your niche. <a href="http://homebusiness.about.com/od/marketingadvertising/a/od/homebusinessglossar1/g/blog_defined.htm">Blog</a> posts can be various lengths. Blog regularly and watch your traffic grow.</p> <h3>6. Learn to Squidoo for MLM leads.</h3> <p>Anyone can do it. It’s simple, fun and it allows you to monetize your marketing. I’ve created some of my best MLM leads through Squidoo. </p> <p><b>Conclusion: Generating Multi-Level Marketing Leads</b></p> <p>Generating the best MLM leads is a process that won’t happen over night. But it will happen. Pick one or two lead generating avenues and master those. Then, when you are ready add one more and repeat.</p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-9035286622846801593?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-25146976612471903582009-05-18T21:52:00.002-07:002009-05-18T21:53:13.190-07:00<p>In order to effectively conduct a publicity campaign, you must have a Media Kit. If you are a book author or can provide product samples, you will need both a print and online version of your Media Kit. Other business owners and professionals generally will only need an online Media Kit. </p><p> </p><p>Here are four essential elements of a Media Kit: </p> <p><b>1. Company Fact Sheet</b></p> <p>This information is usually one or two pages. A fact sheet contains the basics:</p> <ul><li>Description of company, when you were founded, company history</li><li>Description of key products and services</li><li>Listing of special achievements / awards</li><li>Listing of key personnel with contact information </li><li>Listing of company headquarters address and contact information (website, etc.)</li><li>Listing of financial information, including revenue</li><li>Number of employees and listing of all locations</li></ul> <p><b>2. Company Backgrounder </b></p> <p>Depending on the other press materials, this information can include in-depth industry information (especially for a new or rapidly changing industry), or more information on the company or its principals. </p> <p><b>3. Biographies</b></p> <p>Biographies provide the media with additional information about key personnel. The CEO/President and other principals should have biographies. </p> <p>This information can be in text or bullet form and should be no more than one page. A comprehensive bio includes:</p> <ul><li>Name, title, list of responsibilities</li><li>Previous jobs or businesses</li><li>Education, awards</li><li>Professional affiliations</li><li>Community involvement</li><li>Personal information (optional)</li><li>Anything of interest that might make this person stand out to the media (for instance, the fact that an attorney specializing in stockbroker misconduct was a former financial advisor)</li></ul> <p><b>4.Press Releases </b></p> <p>A <a href="http://homebusiness.about.com/od/glossary/g/press_release.htm">press release</a> gives important information to the media. It usually features an “angle” that the media would be interested in covering – a new product, extreme business growth, new business, new medical study findings, etc.</p> <p>Want to see actual examples of each Media Kit item? </p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-2514697661247190358?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216136.post-14265810763184128992009-05-18T21:52:00.001-07:002009-05-18T21:52:29.410-07:00<p><b>Making Your Marketing Pay Off</b></p> <p>It is a dilemma as old as business itself: I could cut my marketing expense in half if I knew which half to cut. With most businesses focused on driving fat out of their operations, it is time to figure out which marketing efforts are working and which need to be cut. The days of spending untold billions on building brand equity and increasing customer awareness are quickly coming to an end. Increasingly business owners and executives want to know how effectively their companies' marketing dollars are being put to use. What is the companys return on its marketing investment (ROI)?</p> <p>For hard-driving businesses, ROI means nothing less than accountability. If I give you $100, I expect $150 in return. A marketing expense should be no different. By looking at marketing more as a quantifiable science instead of a short-lived art, businesses can start to determine marketing ROI. Here are five tips that can be applied to make your marketing pay off.</p> <p><b>Tip #1. Do a "marketing audit".</b></p> <p>Look at your marketing efforts objectively and pinpoint where you excel and where you have work to do. Start by reviewing some of your key statistics: </p> <ul><li>Who are your customers?</li><li>What are they buying and how much are they buying?</li><li>What do customers think of your products and services?</li><li>What past marketing programs worked and didnt work? Why?</li></ul> <p>Talk to your customers, employees, and vendors to get a quick snapshot of what your marketing efforts look like. Take action on what you learned.</p> <p><b>Tip #2. Quantify every marketing program.</b></p> <p>Set up a simple monthly marketing scorecard to track each of your marketing programs. You can use this to evaluate past efforts if you have the data, however this is the cornerstone for quantifying all future programs. Here are some areas to include when setting up metrics or measurements: </p> <ul><li><b>Customers:</b> Determine whom you are trying to reach and the goal of the effort. Are you trying to capture new customers? Upgrade potential customers from prospects to clients? Maintain existing customer relationships?</li><li><b>Message:</b> Identify each specific message used to reach these customers. Track different messages separately.</li><li><b>Channel:</b> Track all marketing channels where your company expects to generate results " websites, sales collateral, TV, radio, print, event sponsorships, direct mail, etc.</li><li><b>Design:</b> Note design elements that are specific to this marketing program. </li><li><b>Costs:</b> Tally all direct cost associated with the program.</li><li><b>Results:</b> Calculate both tangible (sales) and intangible results (awareness).</li></ul> <p>Example metrics include direct mail response rates, web site visitations, specific product/service sales, response rates to specific messages and/or sales promotions, in-store traffic, number of new and repeat customers, awareness by channel (how did you hear about us?), profit per customer, customer acquisition cost, etc. </p> <p><b>Tip #3. Link marketing to financial performance.</b></p> <p>Add a final metric to your marketing scorecard - ROI for the specific marketing program. To be sure, calculating marketing ROI is not as easy as figuring out ROI on a new machine. With hard assets, such as machines, it's relatively simple to look at the incremental costs and revenues associated with specific assets. Marketing costs are easy to determine, but associated revenues or sales are less straightforward. This is the critical part of determining what is working and what is not working. You need to connect to the financials. Just like an income statement, a marketing scorecard will let you know if you are in the black or the red. If your scorecard returns a campaign that is consistently in the red, has a negative ROI, or has no way to track revenue, see Tip 4.</p> <p>In addition to selecting measures and determining ROI, selecting the right timeframe is also important. Many marketing expenditures don't have an immediate impact. It can be about 18 months before some marketing programs might result in measurable changes in consumer attitudes and behaviors. </p> <p><b>Tip #4. Test, track, and optimize your marketing.</b></p> <p>If properly set up, you run a marketing program for a set time period, tracking on a monthly basis, and optimize the program as you go. At the end you have real results. This channel works, this one doesn't. Change one variable at a time, keep testing, and tracking. But never, ever implement a program without first having a method to track its effectiveness. Tracking is never an easy feat and it can be a creative challenge to figure out how to measure some programs. But ask yourself, are you willing to commit to an expense with no obvious return? It is worth the effort to determine a measurement of effectiveness.</p> <p><b>Tip #5. Maximize marketing programs with high ROIs.</b></p> <p>Use data from the monthly marketing scorecard and the marketing audit to brainstorm new marketing ideas. Then, look at the ideas realistically and acknowledge that, within budgets and time constraints, you can't implement every idea. Instead, prioritize and implement a few ideas you can do well based on the highest possible ROI. Use existing metrics to estimate results. </p> <p><b>Summary: Making Your Marketing Pay Off</b></p> <p>In summary, your marketing programs need to pay off instead of being a black hole. Implementing these tips will dramatically change your view of marketing programs, moving from emotional to rational. But like any management function, managing your marketing requires experience and knowledge to set the vision and the measures to make it a reality, combined with the process and the patience to learn and adjust. </p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/3767096654420216136-1426581076318412899?l=bestseosrilanka.blogspot.com' alt='' /></div>ruhunaahttp://www.blogger.com/profile/05952489254014610940noreply@blogger.com0tag:blogger.com,1999:blog-3767096654420216