Monday, June 1, 2009

How MSN Defines Spam

MSN Search has recently added content guidelines to their website, explicitly stating that the MSNBot will see the following techniques as search engine spam:

  • Stuffing pages with irrelevant keywords in order to increase a page’s keyword density, including ALT tag stuffing.
  • Using hidden text or links.
  • Using techniques such as creating link farms to artificially increase the number of links to your page.

Also, in an e–mail announcing the second preview release of the new MSN search, Microsoft mentioned cloaking and having duplicate content on multiple domains as things that will lead your site to being penalized or removed from the MSN Search index.

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