How Search Engines Define Spam

In terms of SEO, the term "spam" or "spamdexing" is used to describe techniques used to artificially inflate the perceived relevancy of inferior web sites. Throughout history, various techniques have been implemented with varying degrees of success. Examples of these spam techniques include hiding links, cloaking, link farming, keyword stuffing and using style controls to mask content. Since spamdexing practices are constantly evolving, SEOToolSet^TM has decided to hold our Certified Analysts, Organizations and Partners to a common SEOToolSet^TM Code of Conduct instead of outlawing certain bad practices. However, we believe that it is important to know what the major search engines specifically say about spam and what practices are definitely not allowed if you would like to rank in top-tier search engines. Plus, every ethical SEO should know how to properly report any spam that they see so the search engines can correct their algorithm