March 11, 2009
Sage Lewis
VIDEO: B2B Buyers Are Using Social Media in a Huge Way
by Sage Lewis
Social media isn't just for the consumer oriented companies anymore. New
research from Groundswell indicates that social media is taking the B2B
world by storm....
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Stoney
deGeyter
The Big, Bad List of Pre-SEO Campaign Questions You Need to Answer, Part II
by Stoney deGeyter
This is a continuing series of questions that you need to ask yourself
before you engage in SEO strategies or services. Part I started off with
Questions that need to be answered if you in-source your SEO campaigns. We
specifically addressed questions regarding attempting to perform SEO
yourself. Here we'll discuss questions related to splitting the work between
yourself, as the business owner, and another party, whether in-sourced or
out-sourced.
Stoney
deGeyter
The Big, Bad List of Pre-SEO Campaign Questions You Need to Answer, Part III
by Stoney deGeyter
This is a continuing series of questions that need to be asked before you
engage in any kind of SEO strategies or services. We started in Part I with
questions that need to be answered if you in-source your SEO campaigns,
specifically addressed questions about doing it yourself. In Part II we
continued the in-sourcing line of questioning but addressed issues of
splitting the work between you and another party. In this installment we'll
expand the in-sourcing line of questioning further, looking at the questions
regarding hiring a dedicated SEO to bring into your company.
Wordtracker
Top 500 Search Engine Keywords Of The Week - March 11, 2009
by Wordtracker
This week's list of the top 500 most frequently searched keywords....
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Video Cast
Sage Lewis
Sage Lewis
Social Media - The New Mainstream Media
by Sage Lewis
A report on some new studies put out by comScore and Pew Internet and
Marketing Life. Facebook and MySpace are major players in all
demographics....
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Readers Respond
In response to... Why Do The (Good) SEOs Cost So %&*# Much?
Honestly, if they mess you about, just walk. I only accept work from
trusted/known Clients who I know will pay up. I've wasted too much time with
messers I 'felt sorry for' and ended up doing twice the work for nothing.
I've come to the conclusion that if a prospective Client has a poor quality
business, any amount of SEO effort won't fix it and they've got a poor
quality business for a very good reason! They'll end up blaming you and
refusing to cough up. Avoid.
Murray Ambler-Shattock
Business IT Jobs Board and Blog
UK and International IT Jobs and Career Opportunities
In response to... Is the Pay-for-Performance SEO Model Still Viable?
I think a hybrid model is a great approach.
The issue in my mind is risk. Your clients hate it (as does any business
owner - especially of a small business). The idea behind PFP gets right at
this point. You're saying to your client, "I understand you're concerned
that the results won't be there and the campaign will be a sunk cost - so
cover my bases and I'll share the risk with you. If you don't win, I don't
win."
Of course, we're entering into a partnership of sorts with our client in
this case. For that reason it's got to be a cautious approach - and most of
the time you won't know your client's business well enough to know whether
you can take on that risk.
I always consider PFP at least in its hybrid form - but only for a business
that is already profitable, and only when the client and I are on the same
page with how things will be handled (and almost all of the control of the
website, for the duration of the contract, is turned over to me).
With the right legal document in place you can work just about any
scenario...
MikeTek
Unstuck Digital
Search Engine Optimization (SEO) and Web Design - Long Island, NY
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Services
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Recent Conversations In Our Small Business
Forum
A list of popular small business forum threads from the last week
Chris will be back next week with the latest forum conversations.
(If you like our search engine news, you'll love our small business news
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