Even though this is fairly well known by now, it’s tempting to think that SEO is that simple. Regardless of how good your SEO firm is, you still have to be a relevant site. Even then, it will still take work and effort to get you to the top of the search engine rankings.
It will happen, from time to time, that a new site will get into a contract for SEO and stop their own developments, essentially filling that one basket with all the eggs. This actually makes things more difficult for the SEO firms. The fact of the matter is that we don’t suddenly make your site more relevant to people searching on your terms. We work to make it so that Google can see your site better so they can decide how relevant you are. We will make suggestions on how to make your site more relevant to your users. A hard, but necessary question to ask yourself is whether your site really is the best site to show up for the given keyword. If it’s not, perhaps you need to make some adjustments.
Here are a few tips to making your site the best site available for your keywords:
- Make sure you have some method of keeping your site up to date, and a source of information (where possible). A blog, or news section works well for this idea.
- Don’t fall too in love with the overall design and look of your site. Be willing to make changes, and reorganize and restructure how the site works.
- Consider keywords that don’t have corresponding pages. Perhaps pages need to be created to fit that missing piece.
- Most importantly, continue to develop your site like you would your business.
In the end, having a website that people want to find makes SEO that much better and faster. Working with your SEO service provider to make sure that you really are the best site out there will do wonders, and not to mention make a lot of people happy–including your SEO firm.
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