For years, Yahoo has striven to be more like its leading rival, Google, resulting in a ranking algorithm that looks very similar to that of the Mountain View giant.
Yahoo rankings are generally quite reliable and stable, and the SERPs don’t fluctuate nearly as much as those of MSN. Like Google, Yahoo places a lot of weight on inbound links, considering both quality and quantity of links, as well as anchor text.
Another way in which Yahoo and Google are very similar is the so called “sandbox” penalty, which often makes it difficult for new sites to get good rankings. In my experience, Yahoo’s penalty on new sites can last even longer than Google’s, and can affect even large and high quality sites for months after their launch.
One way in which Yahoo still trails Google is in its ability to differentiate between high quality content sites, and search engine spam. Yahoo is much more inclined to rank a low quality site simply because it has a high count of inbound links.
Overall, I find that Yahoo takes a quite a while to rank sites, but once attained, rankings aren’t hard to sustain, even for sites with a minimal amount of content. If you have the ability to point a lot of inbound links at your site, then wait patiently, you probably have a good chance at getting competitive Yahoo rankings.
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