There are still die hard SEO's out there that spend all their time trying to game the system, but most of them are pretty shit at it, only a very few have enough resources to manage it. There are also, a whole slew of con merchants masquerading as SEO's, just as there are fake designers in the web design field, basing their credentials on the fact that they've read a few articles, or bought a keyword tracking tool.
These people are idiots, and should be avoided at all costs.
At the end of this article I'll point you in the direction of a few quality resources for further reading.
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