Google - The Search Engine leader and PPC

PPC (pay per click) Google, also known as Google Adwords, is Google's text-based advertising system. All ads under the Google pay per click are advertised on Google.com and on its partner's websites.In a Google pay per click, programme you can create your own ads and choose your keywords. Google for PPC also features tools that you can use to control the cost of your ad. Of course, in any PPC program the advertiser does not have to pay anything just for displaying his advertisement, the payment starts when his ads are clicked.