A depressed economy brings with it a whole new set of challenges and questions which don't seem to have answers. There is one question,however,which we must confront as both online and offline entrepreneur's Should I reduce my marketing budget?
This is undoubtedly a rather tough call. The underlying premise is that we need to go back to the drawing boards, reallocate our resources and identify innovative strategies to increase website traffic during a recession so that we can tide over until such a phase when the past becomes a fleeting moment in the history of time.
Calling all Offline Entrepreneur's
If your brick-and-mortar business is currently experiencing a serious downturn (and who isn't), the Internet can eventually prove to be your best bet to sustain yourself during this period. You can do this in two ways:
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By leveraging the power of Internet marketing and website optimization to promote your existing offline business
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Using the Internet to sell your product or service if your business model permits
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