The Perfect Combination of HTML and CSS

Web Hosting SEO and the New Paradigm

Part Six: The Perfect Combination of HTML and CSS

The KISS Adage

”Keep it Sweet and Simple”… That is the magic mantra when it comes to your web site design. You will probably be given the choice of using one of many scripting and markup languages by your web design team. However, your audience for your web site is two-pronged—your site visitors and the search engine spiders.

In order for the search engines to properly index your web site and perform what is called a “deep crawl,” the edifice needs to be barrier-free. These considerations will help you to generate organic and targeted traffic to your web site and significantly increase your web site traffic.

Valid HTML Code and Search Engine Optimization

HTML is known widely for its simplicity and SEO-friendly attributes. In order for the search engine search bots to effectively catalog the contents of your web site—a process also referred to as parsing—the HTML code needs to be clean, error-free and structured logically. Simply choosing HTML as your preferred scripting language is not enough. It needs to be qualitatively superior in order to support not only quick but also periodic search engine crawls. Standards compliant valid HTML code is crucial to timely indexing by the search engines. The most effective way to address HTML-related issues is by running your code through the W3C HTML Validator, a free HTML resource available from a variety of sources including the W3C web site