The Sandbox and Google's TrustRank are part of Google's ranking filters. A very important factor for the ranking factors in Google is time.
The age of your web site influences your rankings as well as the age of the web sites that link to your web site. In addition, Google checks since when other web sites link to your site and how your inbound links grow over time, etc.
If you have a new domain name, then it's more difficult to get high rankings on Google. Google doesn't know your web site yet so it it doesn't know if it can trust your web site or not.
For that reason, new web sites usually have to deal with more filters than old web sites. It can happen that a new site gets great rankings and then it disappears from the rankings for some months. This phenomenon is called the sandbox effect. You can find further information about it in previous issues of this newsletter:
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