Are you planning to become a SEO expert? Perhaps you are simply trying to understand and appreciate the multitude nuances of search engine optimization so that you can promote your website on the search engines. In order for you to do so, you will need a working knowledge of the various terms and key phrases that are specific to search engine optimization or SEO.
Algorithm: An algorithm is an exceptionally well guarded secret formula much like the formula of Coke or Pepsi which tells the search engine indexing system how to behave and rank websites when a website is being indexed. It is the axis around which the cat-and-mouse game between SEOs and the search engines takes place in a ceaseless guessing game frenzy.
Anchor text: This is the text your site visitors will click when they wish to explore a link on your web page. Anchor text can also link to an external web page. Anchor text should always bear some relevance to the page to which it is linking and should use descriptive terms instead of saying “click here for more information.”
Content network: An Internet content network is a group of websites that have agreed to display advertising on their web pages for a fee. This is usually sponsored and coordinated by the major search engines. Examples include Google AdSense, Yahoo Search Marketing (YSM) and Microsoft MSN Ad Center.
No comments:
Post a Comment